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2017 Acura NSX No. 1 just rolled off the line in Ohio

The 2017 Acura NSX is officially in production. NASCAR titan Rick Hendrick, who paid $1.2 million at auction for the first one, drove it off the line Tuesday at the NSX factory in Marysville, OH. VIN No. 1 wears Valencia red pearl paint. It is equipped with carbon-ceramic brake rotors, leather and Alcantara trim, and uses carbon fiber for the engine cover, roof, and rear spoiler. Top that off with upgraded wheels, and it has every available option. The NSX is powered by a 3.5-liter twin-turbo V6 that teams with three electric motors for a system output of 573 hp and 476 pound-feet of torque. It has a nine-speed dual-clutch transmission and all-wheel drive. The NSX will start at $157,800 and maxes out north of $205,000 for a fully loaded model like this one. Hendrick's heady price came from his winning bid at the Barrett-Jackson auction in Arizona in January, with proceeds going to the Pediatric Brain Tumor Foundation and Camp Southern Ground. Hendrick, owner of Hendrick Motor Sports and the Hendrick Automotive Group, has also paid hefty prices for the first 2015 Chevy Corvette Z06 and 2014 Chevy Camaro Z/28 in support of charities. The NSX launch is a milestone for American Honda, which has built cars in Ohio for more than 30 years. The NSX is assembled at the company's Performance Manufacturing Center, and the engines are hand-built at a nearby facility in Ohio. "Today marks the realization of a big dream here at the PMC and the culmination of more than 30 years of manufacturing experience and expertise here in Ohio," Clement D'Souza, engineering large project leader for the NSX, said in a statement. "Our world class team of expert technicians, through their passion, has realized major innovations in the design and manufacturing of a next-generation Acura supercar that truly delivers incredible precision-crafted performance." Related Video: Image Credit: Acura Design/Style Green Plants/Manufacturing Acura Coupe Hybrid Performance Supercars rick hendrick

2013 Acura ILX 2.4

Going Mainstream Has Its Privileges
Acura's experiment with niche models has failed. Competing in the luxury car business by filling white space with product just didn't work for the Japanese automaker. In place of slow-selling models like its ZDX and quirky first-gen RDX, the mindset at Acura has recently switched to more conventional products with vastly improved volume potential. The redesigned 2013 RDX, for example, sold almost as many units in 2012 as it did in 2010 and 2011 combined, and the all-new 2013 ILX has sold more units each month - since going on sale in May - than Acura sold in ZDXs and RLs in all of last year.
While the redesigned RDX is a crucial product to compete with luxury compact crossovers, the ILX might be the most important new product for Acura, as a growing number of premium makes are starting to realize the importance of upscale entry-level compact cars. Ironically, this segment was a pivotal part of the brand's success in the 1980s and '90s thanks to the Integra, but Acura completely abandoned the genre when it killed off the RSX coupe in 2006. The addition of the ILX not only gives Acura a competitive small car again, it also drops the brand's entry price by almost $5,000.

New Honda ad has Senna, Type R, Asimo, and astronauts

Now that Honda is back into the guts-and-performance game, automotively speaking, the Japanese company has hit the throttle on hardcore imagery. Its latest is in an ad for the company itself highlighting a small selection of its ample range of products, from motorcycles to an airplane and the coming Acura NSX, branded Honda in other markets. Called "Ignition," Wieden+Kennedy created the 90-second spot for Honda Motor Europe, with the tagline "Dare to do what others only dream of." The theme is a space launch, to give that "feeling of daring and human endeavor," perfectly supported by the print artwork with Asimo the robot up front and fabulously complicated hybrid V6 power units spewing flames from the Formula 1 cars in back. Then there's the family in the HR-V in the middle, defying gravity and sipping from juice boxes, because space is for everyone. Ayrton Senna makes a cameo again, and a Stanley Kubrick aesthetic hangs all over the production. You can check out the ad in the video above.