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2014 Acura MDX Prototype is exactly what we expected

Yep, it's the new MDX. And despite being totally redone, it looks exactly like we expected. That is, it's an up-sized version of the RDX crossover with fancy LED lights stolen from the RLX sedan. And while that might not sound too exciting, we have to say, it is handsome - certainly a more cohesive, refined design than the angular, beak-tastic model that's currently on sale.
Acura is calling this 2014 MDX a prototype, but that's only because it isn't 100-percent finished. Everything you see here will likely carry over to production, maybe with a couple small tweaks. Under the hood is the same 3.5-liter V6 that we know and love from the Honda group, and while we don't have power figures just yet, Acura says it will deliver more torque while improving efficiency. In redesigning the MDX, the Japanese automaker has managed to lighten and stiffen the chassis, improving driving dynamics. More interestingly, for the first time Acura will offer a front-wheel-drive version of the MDX, but don't worry, the automaker's SH-AWD all-wheel drive will be available.
Inside, the usual smattering of tech goodies will be on hand, including the next-generation AcuraLink system, satellite radio, tons of comfort amenities and every single alphabetic safety device known to man (okay, maybe not all of them).

2014 Acura MDX ad campaign the most expensive in brand's history

Realizing that it must spend more marketing dollars to compete with the more established luxury automakers, Acura is preparing to launch its most expensive ad campaign ever for its redesigned 2014 MDX. At $78 million, according to Advertising Age, the new "Made for Mankind" campaign that kicks off next month is exactly double what Acura spent on the 2013 RDX launch last year. It's also the brand's first cooperation with its new agency, Boston- and Los-Angeles-based Mullen Advertising. Thanks to its bigger budget, we'll be seeing ads for the MDX pop up just about everywhere from television commercials, cinemas and billboards to videos focused on computers and mobile devices.
The first such video is entitled "Human Race," and it enunciates Acura's recent tagline highlight, the synergy between man and machine. More interestingly, the 2014 MDX, which went on sale this month, doesn't make an appearance in the 60-second spot until close to the end. This video is posted below as well as a press release from Acura along with images of various ads we should start soon.

Comma.ai makes your car semi-autonomous for $999

At TechCrunch's Disrupt conference in San Francisco, Comma.ai founder George "Geohot" Hotz announced the launch of the Comma One semi-autonomous driving device. Hotz said at the conference that his company has worked on the Comma One for about a year, and it will be available at the end of the year for $999 and a $24 per month subscription fee. But aside from the reasonable price, which TechCrunch points out is possible thanks to off-the-shelf components, the appeal here is that it's an add-on to an existing car that can be installed at home by the car's owner. This gives people with normal cars the opportunity to have semi-autonomous features without having to buy an entire vehicle... that is, if you have a Honda or Acura with lane-keeping assist, since Comma One is currently only compatible with those vehicles. It remains to be seen if the company will add more vehicles to the list over time. The device is roughly the size of a large cell phone or aftermarket navigation system, and it has a screen on the front and a pair of cameras on the back. The computer combines information from the device's cameras and the car's radar sensors to understand what's happening and how to respond. Hotz explained at the conference that this system is similar in capability to the Tesla Autopilot system, and will be able to complete a drive, start to finish, without the driver having to touch anything. He did however emphasize that the driver must still pay attention in the event something goes wrong, comparing the experience to watching a young student driver. Hotz told TechCrunch that the device should start shipping at the end of the year. He also said that owners of compatible Honda products in the San Francisco area are eligible for beta testing, and can get involved by emailing him at george@comma.ai. So if you've been pining for a semi-autonomous vehicle of your own, but couldn't spring for a Tesla, you won't have to wait much longer. We should point out that we don't know yet how well the system works, though we hope to find out soon. Related Video: