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Acura NSX to race in GT3 or GTE

Honda is reportedly planning to roll out a racing version of the new Acura NSX. It just hasn't decided yet on which class it wants to enter it into, to whose specifications it will build it, and which department will be tasked with the project. The original NSX competed principally in Japan's own Super GT series. So did the subsequent HSV-010 GT that was originally designed to be the NSX's replacement. But Acura's new supercar is as much an American vehicle as a Japanese one, and as such it looks more likely to compete on American soil. The options which Honda is considering boil down to GTE and GT3. What's the difference, you ask? Until just a few years ago, international sports car racing was split between GT1, GT2, GT3, and (to a lesser extent) GT4 classes. GT1 was phased out in 2009, GT2 was reformatted into GTE (with both Pro and Am categories), while both GT3 and GT4 carried on. Today GTE is run at the 24 Hours of Le Mans and its associated championships around the globe: the FIA World Endurance Championship, the European Le Mans Series, the Asian Le Mans Series, and the United SportsCar Championship. Meanwhile GT3 is run in series like the Blancpain Endurance Series and a growing number of regional championships. (GT4 is run in lower-level series for amateur racers.) Acura currently runs the TLX-GT in the Pirelli World Challenge here in America. But as the series moves to GT3 specifications as well, the company is facing the decision of either adapting the existing racer to the new regulations (and coming away with a potentially compromised package), or replace it entirely. The NSX could prove just the ticket, however the GTE class may ultimately give it more exposure. Whichever rulebook Acura opts to play by, it likely won't be running under hybrid power – an element which would add complication but not necessarily much benefit under current regulations. The automaker will also have to decide who will develop the new NSX racer, with both California-based Honda Performance Development (HPD) and Italian outfit JAS Motorsport (which fields Honda's WTCC team) eyed as potential candidates. Related Video:

2014 Acura MDX ad campaign the most expensive in brand's history

Realizing that it must spend more marketing dollars to compete with the more established luxury automakers, Acura is preparing to launch its most expensive ad campaign ever for its redesigned 2014 MDX. At $78 million, according to Advertising Age, the new "Made for Mankind" campaign that kicks off next month is exactly double what Acura spent on the 2013 RDX launch last year. It's also the brand's first cooperation with its new agency, Boston- and Los-Angeles-based Mullen Advertising. Thanks to its bigger budget, we'll be seeing ads for the MDX pop up just about everywhere from television commercials, cinemas and billboards to videos focused on computers and mobile devices.
The first such video is entitled "Human Race," and it enunciates Acura's recent tagline highlight, the synergy between man and machine. More interestingly, the 2014 MDX, which went on sale this month, doesn't make an appearance in the 60-second spot until close to the end. This video is posted below as well as a press release from Acura along with images of various ads we should start soon.

Recharge Wrap-up: Volkswagen Sustainability Council meets, Zee.Aero flying car spotted?

The Volkswagen Sustainability Council held its inaugural meeting in Berlin. Made up of nine international experts, the council will advise VW and take action on its own as it sees fit. In the meeting, the council decided that in 2017 it will focus on tackling CO2 emissions, planning for post-2025 regulations, and assisting the automaker's "transformation from car manufacturer to mobility services provider," as VW Chairman Matthias Muller puts it. Volkswagen has approved 20 million euros (about $21.75 million) in funding for Sustainability Council projects for its first two years. "We are fully aware of the large transformation that lays ahead Volkswagen Group," says George Kell, Sustainability Council Chair and Founding Director of UN Global Compact. "We were invited to be part of this journey and are very much looking forward on being actively involved in the development of this journey." Read more at Green Car Congress, or from Volkswagen. Honda plans to ramp up its share of hybrids sold in the US. In response to increasingly strict emissions standards, the company wants electrified vehicles (including hybrid, plug-in hybrid, battery electric, and fuel cell vehicles) to make up two-thirds of Honda and Acura sales in US by 2030. Some analysts are skeptical, though. Christopher Richter of CLSA Asia-Pacific Markets says that dealers are telling Honda they don't want hybrids. "Unless there's a change in what dealers want, I don't think they are going to get there that fast," Richter says. Read more at Automotive News. Witnesses report spotting what could possibly be the Zee.Aero electric aircraft at Hollister Airport in California. Zee.Aero, a startup funded by Google cofounder Larry Page, has a hangar at that airport, where a photo was taken of the aircraft in question. The craft is said to be capable of vertical takeoff and landing and can fit in a one-car garage, earning it the "flying car" moniker. Eyewitness Saul Gomez described the aircraft as "quiet" and "hovering 20, 25 feet off the ground." Read more at Electrek, and watch the interview at Mercury News. Related Gallery 2017 Honda Accord Hybrid: First Drive View 26 Photos News Source: Green Car Congress, Volkswagen, Automotive News, Electrek, Mercury NewsImage Credit: Copyright 2016 Sebastian Blanco / AOL Auto News Green Acura Honda Volkswagen Green Automakers Electric Hybrid recharge wrapup