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Acura NSX and David Lee Roth wail together in Super Bowl spot

Super Bowl 50 is just over a week away, but carmakers are already rolling out their big ads. Acura's newly released commercial uses the screams and moans from Van Halen's David Lee Roth and the song Runnin' with the Devil to build excitement about the upcoming supercar. As Van Halen plays, the NSX evolves from a slab of metal into the turbocharged, hybrid coupe. In a patriotic touch, the commercial uses red, white, and blue to subtly communicate the supercar's US development and production. It's a clever ad, sure, but we wish it showed more of the new NSX's high-performance capability. There's never a bad time to listen to some Van Halen, though. The video above is the 30-second Super Bowl commercial, which airs during the first quarter. However, the clip below is a one-minute version that lets the visuals breathe more. The longer cut is the better one, but Acura's choice is understandable given the expense of Super Bowl ad time. Acura Rolls Out American-made NSX Supercar with Super Bowl Commercial Set to Van Halen Classic, Runnin' with the Devil Jan 29, 2016 - TORRANCE, Calif. Iconic Van Halen song infuses high-voltage energy into NSX rollout Comprehensive activation includes social media sweepstakes, enabling consumers to experience the NSX Acura is one of the first brands to use Twitter Conversational Video to launch Super Bowl spot Acura is showcasing the next generation NSX, the only supercar made in America1, to the soundtrack of an iconic American rock song in a new commercial that will debut during Super Bowl 50. The high-energy vocal effects of the Van Halen classic Runnin' with the Devil provide the powerful beat for the Acura commercial that will appear during the first quarter of the big game. The spot is a showcase of the Precision Crafted Performance brand direction that is core to the Acura brand and vividly represented in the NSX supercar. The new Acura Super Bowl commercial is posted to Acura.com and Acura social media channels for previewing before the big game and is augmented with a series of unique social media activations and live experiences, including one of the first applications of Twitter Conversational Video to launch a Super Bowl spot. "In our Acura commercial, we wanted to convey the excitement of the NSX to a big Super Bowl audience," said Jon Ikeda, vice president and general manager of Acura.

Ford tumbles to second worst in Consumer Reports reliability survey, list dominated by Japanese [w/video]

It's no secret that MyFord Touch has had its share of problems since being introduced, but the most recent reliability survey from Consumer Reports shows just how much this infotainment system has affected Ford. Just two years ago, the automaker was in the top 10 for the institute's reliability rankings, but since then, it has tumbled to the second-lowest rung just above dead-last Jaguar. In addition to MyFord Touch, CR also attributes a handful of new products that have had issues right out of the gate.
Compiled from 1.2 million subscriber surveys, this year's auto reliability survey heavily favors Japanese automakers, with eight of the 10 spots hailing from Japan. Toyota brands grabbed the top three spots (Scion, Toyota and Lexus - in that order) with Mazda, Subaru, Honda and Acura filling the next four spots. The only non-Asian automaker cracking the top 10 was Audi at number eight.
Audi climbed a total of 18 spots from last year, and Cadillac and GMC round out this year's top gainers breaking into the top 15. Helping Cadillac's upward movement, the CTS Coupe was named the most reliable domestic car. Lincoln, Volvo and Chrysler join Ford on this year's biggest loser list.

Some Hondas and an Acura can now take delivery of your Amazon packages

Some new Honda and Acura owners will now be able to have their Amazon packages delivered directly to their cars starting today. The company just announced a slew of compatible vehicles from the 2018 and 2019 model years that will be compatible with the service. Several other manufacturers offer the same thing — itÂ’s mostly GM and Ford vehicles, but some Volvos will also work. YouÂ’ll need to be a HondaLink or AcuraLink subscriber for the service to function. That subscription costs $110/year, so itÂ’s not exactly cheap. The compatible Hondas include the 2018-19 Accord (including the Hybrid), 2018-19 Insight, 2018-19 Odyssey, 2019 Passport and 2019 Pilot. The caveat here is that you'll need to have the Touring or Elite trim of any of those vehicles. As of now, the Acura RDX in any trim is the only compatible Acura. This system works just the same as it does in other vehicles. YouÂ’ll need to be parked within two blocks of your delivery address. Then the driver will locate your car, scan your package and unlock your vehicle. After placing the package in your car, the delivery person “requests” for the vehicle to be locked, which sends a notification to your phone confirming that your car is now locked with the package inside. ThereÂ’s a certain level of trust thatÂ’s necessary to let a total stranger gain access to your car, but you donÂ’t have to use the service if you donÂ’t want to. That $110 for HondaLink gets you a bunch of other useful stuff like remote vehicle start, remote lock/unlock, stolen vehicle locator and speed alerts and geofencing for parents. All of that can be set from an app on your smartphone.