2009 Acura Mdx on 2040-cars

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Acura puts on display of mechanical horsepower in new ad

Originally forged with a brand identity based on luxury, sportiness and practicality, Acura has spent the last decade or so struggling with its image. The sporting credibility suffered a mighty blow with the loss of cars like the Integra, RSX and NSX, and recent years have seen the Japanese company attempting to recast itself as a technology leader.
All of that makes this latest Acura commercial, Let The Race Begin, even more difficult to understand, metaphorically speaking. The horsepower-horse race 'theme' certainly isn't difficult to fathom, with mecca-equine versions of popular luxury brands filling the screen. But the choice to make Acura's filly a flesh-and-blood creation seems odd, for the high-tech theme. Acura as "thoroughbred apart from the rest of the field" seems to be the rough message here, though we're not sure we're buying it. We're also not sure we're comfortable with how much these ponies reminded us of a certain off-putting robotic dog...
Looks expensive, at any rate. Watch the robot ponies run for yourself, below.

2019 Acura ILX gets a makeover with more standard safety features

The 2019 Acura ILX compact luxury sedan has finally been redesigned to fit the look introduced by the TLX and RDX. According to Acura, the entire nose from the A-pillar forward and the whole rear fascia have been changed. Up front the car has the pentagonal grille and angry LED lights that are Acura signatures, and they're complemented by crisply creased sheetmetal across the rest of the car. The results are a far sportier, far less anonymous machine. The car will continue to be available in normal and A-Spec versions, with the latter consisting mainly of appearance items such as 18-inch wheels, dark trim and lights, and a rear spoiler. Exterior enhancements are the primary change to the new ILX. The interior is nearly unchanged except the A-Spec has some stylish sport seats similar to those in the RDX A-Spec. Acura also says the infotainment system has been upgraded to be faster, and it has fresh graphics and Apple CarPlay and Android Auto compatibility. But this is not the system found in the completely new RDX, just an updated version of the current infotainment. The last big upgrade to the ILX is the inclusion of the complete AcuraWatch suite of safety features on all ILX models. This includes automatic emergency braking, lane-keep assist, adaptive cruise control and road departure mitigation. Aside from these changes, the ILX is still pretty much the same as the old one. Under the skin is the same naturally aspirated 201-horsepower 2.4-liter four-cylinder as the current model. It's still coupled to an eight-speed dual-clutch automatic transmission and powers solely the front wheels. The 2019 ILX goes on sale in October, but pricing has not yet been announced. Related Video:

2015 Acura TLX production gets underway in Ohio

It's been three months since Acura unveiled the supposedly production-ready TLX sedan at the New York Auto Show, but dealers have yet to receive any units to sell. That's because, as we reported back in April, production of the TLX was pushed back. We're glad to report now, however, that production has commenced at the Marysville Auto Plant in Ohio.
The Honda facility in Marysville, just south of Columbus, also produces the Accord sedan and coupe for local consumption and export. With over 30 years since its founding, the factory has previously handled production of the Acura TL and RDX as well as the company's Gold Wing motorcycles.
The Marysville Auto Plant is one of many facilities which Honda operates in Ohio. Among the others, you'll also find the East Liberty assembly plant that handles the Acura RDX as well as the Honda Crosstour and CR-V, an engine plant in Anna, a transmission factory in Russells Point, several R&D centers, component manufacturers and a new Performance Manufacturing Center being built to handle the coming NSX sports car in Marysville.