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Acura is livestreaming an augmented reality race on Facebook

Honda's luxury car brand Acura is set to livestream an augmented reality race featuring its 2018 TLX A-Spec sedan. The event will see four drivers hit a real track while wearing AR helmets that will create new virtual environments for each lap. Aside from spectating, viewers will also be able to interact with the racers on Facebook Live. The race will see each driver attempt to clock the fastest overall time during a three-lap time trial. That sounds simple enough, until the AR environments come online and really begin altering what the drivers see. As a result, each lap will trigger a new mixed-reality environment, visible to both the drivers and viewers. Central to the virtual experience will be the computer-connected helmets worn by the racers. Within each helmet is a HD screen with a two-way mirror that allows the driver to see the AR overlaid onto the real track. A computer rig in the backseat, powered by the Acura's battery, will generate the environments. To ensure the experience runs smoothly, Acura will have to track the objects on the tarmac and the movement of the car itself. Of course, this isn't Forza, so you can't just rewind the action should something go wrong, so Acura will use custom-made tracking gear to ensure the drivers don't plough into a wall because their eyes deceive them. You can tune into the race on Monday at 8pm ET on YouTube, Facebook, and Twitter. Viewers will be shown the action courtesy of cameras placed on the drivers' helmets and around the track. Facebook Live audience members will also be able to offer hints and tips. Acura claims the interactions will transform viewers into a virtual pit crew. But all you'll really be doing is smashing a Facebook reaction at a given time to reveal a shortcut to the driver -- which isn't quite the same, is it?This article by Saqib Shah originally appeared on Engadget, your source for this connected life.Related Video: Marketing/Advertising Motorsports Acura Racing Vehicles Sedan augmented reality acura tlx

Suspect leads LAPD on slow speed chase down the 405

A man wanted for attempted murder led Los Angeles police on a strange and erratic chase along the 405 freeway earlier this week. According to KABC, Marcos Tulio Flores was wanted by the LAPD for allegedly shooting his sister-in-law early on January 8. On the evening of January 9, police spotted Flores driving a silver Acura around Sherman Way at about 10:40 p.m. and gave chase. With police on his tail, Flores fled down Sherman Way. As he drove along, he sped up, slowed down, occasionally stopped, and got out of the car to taunt police. Eventually, he jumped on the 101 and then on to the 405 with dozens of cruisers and interceptors in pursuit. Once he was on the 405, which the LAPD immediately shut down in both directions, he began firing at the pursuing police vehicles. Thankfully, despite Flores and officers firing wild from moving vehicles, no one was hit during the short firefight. "This is one of the most intense chase scenes I've ever seen," said KABC reporter Desmond Shaw who was riding in the station's Sky2 helicopter. At around 12:20 a.m., Flores approached the Sunset Boulevard off ramp and pursuing officers decided that they'd had enough of his shenanigans. Police called in two SWAT vehicles which hemmed him in and forced him to stop using a PIT maneuver. Officers then sent in a K-9 unit to bring Flores down. Once the dog had him under control, police arrested him and charged Flores with attempted murder. Related Video:

Acura dealer association nabs retiring pitcher Mariano Rivera for New York spot

Mariano Rivera, considered one of Major League Baseball's best relief and closing pitchers, bought an Acura when he debuted in the major leagues in 1995, and has owned nothing but Acuras since. So it was only natural for the New York Acura Dealers group to strike up a partnership. The fruits of the deal can be seen in the latest New York Acura commercial, called "Legends," which stars Rivera and Acuras new and old. It's narrated by actor Steve Schirripa, who played Bobby "Bacala" Baccalieri in HBO's The Sopranos.
"The spots are a nod to Acura's history and the years it overlapped with Mariano's career," says Scott Rodgers, chief creative officer at Tier10, the ad agency that developed the campaign's concept. With the "Legends" campaign, Rivera and the New York Acura Dealers continue a partnership that has provided $800,000 to the pitcher's charity, the Mariano Rivera Foundation.
The hardest part of the commercial was was finding the cars to star in it, according to Douglas Sonders, co-founder of 8112 Studios, the production company that shot the commercial. "Social media saved the day for us," he says. "After days of cold calls and e-mails to all of our contacts, we ended up sourcing everything we needed in 24 hours after asking our online contacts for assistance."