2008 Mdx Technology & Entertainment Navigation,service Records on 2040-cars

Auto blog

Junkyard Gem: 2001 Acura MDX

The point of the Junkyard Gems series is to share automotive history, and the period of the middle 1990s through early 2000s is a very interesting one for U.S.-market new vehicles. The SUV revolution went into high gear with the introduction of the 1991 Ford Explorer and 1993 Jeep Grand Cherokee, and sales of sedans, hatchbacks, and minivans began their steady decline. The Detroit companies were in good shape to cash in on the commuter-truck craze, with plenty of additional models ready for a quick slathering of luxury features. Toyota, Mitsubishi, Nissan, and Isuzu were ready as well … but Honda was completely unprepared for the Next Big Thing at that point. With American sales absolutely critical to Honda (which has never held much market share for four-wheeled vehicles in its home country), a deal was made to rebadge the Isuzu Trooper as the Acura SLX and the Isuzu Rodeo as the Honda Passport while an all-Honda big SUV could be developed. That SUV was the Acura MDX, which debuted for the 2001 model year. Here's one of those first-year MDXs, a huge turning point in Honda history, found in a Denver-area self-service boneyard recently. Oh, sure, Honda began selling the CR-V over here in 1997 and so wasn't completely out of the SUV game during the 1990s, but that little Civic-based machine was never going to lure away many Explorer or even Montero shoppers. The MDX was a proper three-row crossover SUV, despite being based on the same platform as the not-so-imposing Accord, and a Honda-badged version (the Pilot) followed two years later. Here's that third row, which looks quite cramped, but so what? MDX sales started out respectable and stayed that way. Every 2001-2013 MDX ever sold here came with a VTEC-equipped V6, automatic transmission, and all-wheel-drive (some later MDXs could be bought with front-wheel-drive). This engine is a 3.5-liter DOHC plant rated at 240 horsepower and 245 pound-feet, decent enough for a truck that tipped the scales at well beyond two tons. The MSRP on this truck was $34,370, which amounts to around $58,260 in inflation-adjusted 2022 dollars. The base '01 Ford Explorer started at just $25,210, but the swankified Eddie Bauer Edition was better-suited to the Acura-shopper demographic and listed at $32,025. You could buy a new Montero XLS and do some serious off-roading for $31,397 that year, but it had warlord-grade ride to go with its warlord-grade abilities in the bundoks.

Acura dealer association nabs retiring pitcher Mariano Rivera for New York spot

Mariano Rivera, considered one of Major League Baseball's best relief and closing pitchers, bought an Acura when he debuted in the major leagues in 1995, and has owned nothing but Acuras since. So it was only natural for the New York Acura Dealers group to strike up a partnership. The fruits of the deal can be seen in the latest New York Acura commercial, called "Legends," which stars Rivera and Acuras new and old. It's narrated by actor Steve Schirripa, who played Bobby "Bacala" Baccalieri in HBO's The Sopranos.
"The spots are a nod to Acura's history and the years it overlapped with Mariano's career," says Scott Rodgers, chief creative officer at Tier10, the ad agency that developed the campaign's concept. With the "Legends" campaign, Rivera and the New York Acura Dealers continue a partnership that has provided $800,000 to the pitcher's charity, the Mariano Rivera Foundation.
The hardest part of the commercial was was finding the cars to star in it, according to Douglas Sonders, co-founder of 8112 Studios, the production company that shot the commercial. "Social media saved the day for us," he says. "After days of cold calls and e-mails to all of our contacts, we ended up sourcing everything we needed in 24 hours after asking our online contacts for assistance."

Acura TLX's early sales results look promising

Acura made a bold move earlier this year when it decided to axe two fairly popular models in the TL and TSX and replaced them with a single sedan: the TLX. After all, how often have you seen modern automakers consolidating vehicles in the lineup? But early indications have shown that the gamble might have paid off, at least so far, because the TLX has been outselling its predecessors for its first months on sale.
Acura has only released TLX sales numbers so far for August and September, but the results have been promising. In August, the company moved 2,286 of the new sedans, beating last year's figures for the same month from both the TL at 2,227 sold and the TSX at 1,755. Then in September, the newcomer did even better with 3,884 units leaving dealers to surpass the two previous vehicles combined from their 2013 monthly stats.
According to The Truth About Cars, the TLX's September numbers were even more impressive when looking even deeper into Acura sales history. It claims that you would have to go back to March 2011 when the TL sold 3,995 units to have seen it beat the new TLX. And the TSX hasn't surpassed the latest model's figure since December 2010.