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Honda spinning off Acura as stand-alone division in bid to wake up brand

Every major automaker has a different way of relating between its various divisions and brands. At Volkswagen, for example, the individual brands seem to operate with a large degree of autonomy. Under the Renault-Nissan Alliance, the two units share a common chief executive, but little else. The relationship between Honda and its luxury division Acura has always been rather close, but that's all about to change.
American Honda Motor Company has always handled sales and marketing in the North American market for both the Honda and Acura divisions, but new reorganization plans call for the two units to be separated under their own direction. Leading the Acura division will be Michael Accavitti, who moves into the position from his role as Senior Vice President for Auto Operations at American Honda. The Honda division will meanwhile be taken over by the current head of Acura sales, Jeff Conrad.
Both will report to John Mendel, the current executive vice president of the Automobile Sales Division that is being rebranded as the American Honda Auto Division. Unlike rivals Lexus and Infiniti - two brands that Acura beat to the market - Honda barely markets its luxury brand outside of North America. Its overseas presence is felt only in China, though we've yet to receive word on how the reorganization might effect that market - or for that matter, any potential of expanding into others.

2021 Acura TLX A-Spec Long-Term Update | Infotainment system hits a pothole

The first few thousand miles of motoring in our 2021 Acura TLX A-Spec long-term test car were problem-free, but that changed after we took it on a spirited drive through the winding hills of southern Indiana. You can read about how it handled a full day of thrashing here, but this story will focus on the dead infotainment system previewed in the headline. About halfway through the twisty route, every sizable pothole or big bump in the road would cause the infotainment system to black out. A message would appear declaring “MOST NET LOSS,” and it would quickly dip to black after that. The next big pothole would cause it to flicker back on, but it never remained on for any long periods of time after this. In addition to the screen loss, the speakers would make some rather disturbing crackling noises. This continued throughout the day and for several days beyond that. If the roads I was driving on were flat or devoid of major problems, the infotainment system would generally be fine. It took a major jostling of the carÂ’s bones to cause it to act up, but Michigan provided enough of those to make the problem exceedingly annoying in a hurry. So, to the dealership it went. 2021 Acura TLX A-Spec View 51 Photos After the local dealer looked it over, they said there was a TSB out for this issue, and that theyÂ’ve seen it pop up on other RDXs and TLXs already. Turns out, there are a number of wire connectors between the infotainment system and wiring harness that are causing the problems and coming loose. The fix? Newly designed connectors from Acura, plus the wiring harness is ever so slightly freed up to allow for a bit of movement from violent impacts. Doing this (plus using the stronger new connectors) should ensure that the stress on these connectors is never so great as to cause issues again.  The job was completed under warranty and took a full day from diagnosis to the return of the car. WeÂ’ve put several hundred miles on the car since the fix, and theyÂ’ve been completely trouble-free — it sure was nice to listen to AcuraÂ’s excellent ELS audio system again. That said, this issue is one weÂ’ll follow closely to see if AcuraÂ’s fix truly is a long-term solution. WeÂ’ll have a deeper dive on how AcuraÂ’s TouchPad infotainment system works (now that itÂ’s actually working again) soon, so watch out for that update in the near future. You will be able to find all other posts on our Long-Term 2021 Acura TLX page.  Related:

Acura NSX GT3 racecar bares all in raw carbon

Acura slowly and dramatically revealed the NSX over a period of years. There were previews, concepts, and lots of teases before Acura finally showed us the whole thing. It's a different story for the racecar. And today, the wraps come off the FIA GT3-spec NSX to show all of its bare-carbon glory. The NSX GT3 strips away more than just the paint from the standard road car. The racecar comes sans hybrid system, meaning all the power from the twin-turbocharged 3.5-liter V6 is sent solely to the rear wheels. Modifications to the body include a large rear wing, underbody diffuser, and bigger hood vents for engine cooling. While the hybrid system may be gone, the NSX GT3 uses the same block, heads, valvetrain, crankshaft, pistons, and dry sump lubrication system as the road car. Power is sent through a six-speed sequential gearbox instead of the road car's nine-speed. The NSX GT3 will be built alongside the street version in Ohio. Honda engineers in Japan and North America shared in the development. Final GT3 homologation will be completed by the company's Honda Performance Division in Santa Clarita, CA. Related video: