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Acura NSX GT3 data 'will inform future iterations' of the street car

Motorsports programs exist to drive innovation in road vehicles, and that's precisely what's happening at Honda. Acura NSX development boss Nick Robinson told Autocar that the company's work on the GT3 racing variant is directly informing future development on the road car. "In North America, we've just unveiled the GT3 version of the car, and the development team of the street car has had some involvement in its development," Robinson said. "What works well on the track will inform future iterations and updates of the street car and vice versa." But Honda is a big company that does more than build cars. Robinson paid tribute to the impact his employer's well-known motorcycle program had on the NSX. Apparently, building stuff like the CBR helped Honda with the NSX's complicated packaging. "For many years our motorcycle development teams have strived to ensure the optimum centralization of mass, ensuring the lowest possible center of gravity," Robinson told Autocar. "This leads to the best possible yaw response." Is this all a sign that a long-rumored lighter, faster NSX, potentially wearing the vaunted Type R badge, will be especially track-focused? Maybe. Robinson's comments indicate that the company is doing something with the mountains of data it collects running a GT3 program. While a pure road-focused NSX-R successor seems like it'd be a waste of that data, an NSX-based rival to the Porsche 911 GT3 RS might make a lot more sense. Related Video: News Source: AutocarImage Credit: Brendan McDermid / Reuters Motorsports Rumormill Acura Honda Coupe Racing Vehicles Performance gt3

Acura touts full-line Top Safety Pick+ achievement in new ad

When a vehicle scores a Top Safety Pick+ in Insurance Institute for Highway Safety testing or a five-star rating from the National Highway Traffic Safety Administration, it's a darn big deal. But when an automaker's entire lineup earns the TSP+ honor and gets top marks from NHTSA it's a, um, well, it's never happened before. So congratulations, Acura. The premium Japanese brand is the first automaker to score top marks on the latest IIHS testing while also earning five-star NHTSA ratings across its entire range of vehicle. This, of course, is not the first time it's earned such a distinction – in 2009, and well before TSP+ existed, Acura was the first automaker to boast a lineup filled with TSP and five-star vehicles. With this new, five-vehicle lineup of TSP+ and five stars, Acura certainly has something worth crowing about. That's why it's preparing a new marketing campaign to crow about super-safe ILX sedans and MDX crossovers. Expect to see it on your TV starting on October 18. If you simply can't wait to see what Acura's up to, though, we've got a 60-second spot that features some very disturbing crash-test "dummies." Take a look at the top of the page, and then scroll down for the official press release on Acura's lineup.Related Video: Acura Underscores Industry-leading Safety Performance with Emotional New Marketing Campaign • Acura is the first and only automotive brand to earn 5-star Overall Vehicle Score from the NHTSA and TOP SAFETY PICK+ rating from the IIHS across its model line • High impact and emotional national advertising campaign brings to life Acura's dedication to safety performance • The brand's first-of-its-kind campaign launches digitally on Oct. 15 and on national broadcast television on Oct. 18 TORRANCE, Calif. (Oct. 15, 2015) – Acura has taken a safety leadership position as the only automotive brand to earn a 5-star Overall Vehicle Score in the NHTSA New Car Assessment Program (NCAP) and a TOP SAFETY PICK+ rating from the Insurance Institute for Highway Safety (IIHS) across its entire model line . Based on the brand's commitment to the latest safety design and implementation of advanced safety and driver-assistive technology, Acura earned top overall safety ratings from the U.S. government and the IIHS across its model line. Acura will showcase its leadership in a new high impact and emotional national advertising campaign highlighting the brand's dedication to safety performance.

2017 Acura NSX #001 is finally here | Autoblog Minute

The first 2017 Acura NZX rolls off the line in Ohio and Lincoln may be ditching some initials for a classic nameplate. Senior Editor Greg Migliore reports on this edition of Autoblog Minute. Show full video transcript text [00:00:00] The first 2017 Acura NSX rolled off the assembly line this week in Marysville, Ohio. Marking the return of the iconic supercar. VIN #001 went to Nascar Owner Rick Handpick. He paid $1.2M at auction for the first NSX. The proceeds went to charity. The 2017 NSX uses a twin turbo V6 teamed with three electric motors to make a total of 573-hp and 476-lb.ft of torque. The supercar also runs a nine speed dual clutch transmission and AWD. The starting price is $157,800 but you can option this thing out to well over $200k. Ford Motor Company applied this month to get the rights to the trademark for the word Zephyr. Lincoln is using some real names again aside from these MKC and MKX things that don't mean a lot to the general public. The Navigator is going strong and a new one comes on next year. Plus it brought back the Continental which was a well revived move. So Zephyr should ring a bell it was used in the 1930s and 40s, it was also used a little less memorably in 2006 on a Lincoln model that was essentially a rebadged Ford Fusion. Here's the take away: we think the MKZ might be rebadge as the Lincoln Zephyr. For Autoblog I'm Greg Migliore. Autoblog Minute is a short-form video news series reporting on all things automotive. Each segment offers a quick and clear picture of what's happening in the automotive industry from the perspective of Autoblog's expert editorial staff, auto executives, and industry professionals. Acura Lincoln Coupe Luxury Performance Autoblog Minute Videos Original Video trademark Lincoln Zephyr