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The future of Acura is coming to Detroit

What you're looking at here is a teaser of the Acura Precision Concept – a showcar that will introduce the new design language for the brand. Acura is determined to inject some a larger performance aura into its brand, and for now, it plans to do that with stronger design language. "The Acura Precision Concept will serve as the inspiration for the styling and proportion of the next-generation of Acura vehicles, especially for our sedans," says design director Dave Marek. We like what we see, too. The showcar has a long hood, short rear deck, and very strong character lines down the side. Those are classic rear-wheel-drive proportions, but as we know, that's kind of a long-shot for a new Acura. We'll see the full concept at the Detroit Auto Show in January. Here's hoping it looks awesome. Acura Precision Concept to Debut at 2016 North American International Auto ShowCreated by Acura's U.S. design team, Acura Precision Concept points to performance focus of future Acura design TORRANCE, Calif. (Dec. 18, 2015) – Acura will unveil the Acura Precision Concept at the 2016 North American International Auto Show in Detroit on January 12 at 8:00 am ET, the brand announced today. Created by the Acura Design Studio in California, the Acura Precision Concept will help set the direction for future Acura design; in particular, the next generation of performance-luxury sedans. "The Acura Precision Concept will signal the stronger and sharper focus of Acura styling on our core DNA we call 'precision crafted performance'," said Dave Marek, global creative director for the Acura brand. "It is our intention to more strongly express performance through design and the Acura Precision Concept will serve as the inspiration for the styling and proportion of the next-generation of Acura vehicles, especially for our sedans." Acura today also announced details of its launch plans for the next-generation NSX supercar, coming to market next spring. Acura is on track to post its fourth consecutive year of U.S. sales growth in 2015, and best sales since 2007, with sales up 6.9 percent through November.

Acura NSX GT3 to make public debut this week at Mid-Ohio

The new Acura NSX had a very long and very public gestation period. The car went through a number of redesigns and revisions, all while enthusiasts watched and waited. With the production version just now ramping up for customer deliveries, Acura revealed that it was working on a race car for FIA GT3 homologation. While the car was shown in New York, no one outside of Honda has seen it testing on track. This week, the NSX GT3 will make its public testing debut at Mid-Ohio Sports Car Course ahead of the Pirelli World Challenge and IndyCar races. View 13 Photos While the car will be on track during testing and practice sessions, it won't actually be competing with the rest of the field. The car is still in the testing phase and won't be fully FIA approved until at least September. Acura is confident that the car will make its racing debut in 2017. The company also made it clear that this is not the final version of the car and that things like aero and engine tuning are still being worked out. Until now, the NSX GT3 has only tested at private events in Europe, Japan and the US. This week, the NSX GT3 will be piloted by Dutch racing driver Peter Kox. Kox drives for RealTime Racing, a team that currently campaigns an Acura TLX GT. This week's car will be the primary tester, though if something goes sideways there are multiple backup cars. The NSX GT3 differs in a number of ways from the road car, most notably its lack of hybrid all-wheel drive system. The NSX GT3 uses the same twin-turbocharged V6 as the road car, but sends all the power through the rear wheels. It also uses the same space frame as the road car. While the road going version receives final assembly in Honda's Ohio factory, final touches to the GT3 car are done elsewhere. Although the car will only be testing on Thursday and Friday, it will be on display all weekend in the paddock. For more info on this weekend's Mid-Ohio race, check out the Pirelli World Challenge page here. Related Video: Motorsports Acura Honda honda nsx acura nsx gt3

Acura launches ad spots for Seinfeld's Comedians in Cars Getting Coffee

Acura and Jerry Seinfeld are expanding their partnership as season three of the comedian's web series, Comedians in Cars Getting Coffee, prepares to debut. Seinfeld has paired with director Barry Sonnenfeld to create a series of ads for the luxury brand showcasing the new Acura RLX and MDX.
There are eight spots, written by Seinfeld and directed by Sonnenfeld, that seemingly mock advertisements of the 1960s, with a deep-voiced, smooth-talking host highlighting the cars in question. It's all very folksy, Leave it to Beaver style humor. We'd be lying, though, if we said we weren't reminded a bit too forcefully of Dodge's successful range of Will Ferrell ads when watching the eight Acura spots.
"My idea for Comedians In Cars Getting Coffee was to show this certain aspect of the stand-up comedy world in a way that comedy fans would enjoy experiencing as if they were there," said Seinfeld. "There is absolutely no doubt that without Acura's support I would not have been able to continue beyond the initial experiment. And now Acura has enabled me to extend the concept by creating ads that fit the comedy tone of the show."