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Acura ILX Hybrid discontinued for 2015

Earlier today, Acura issued a press release detailing its entry-level 2015 ILX range, but something was missing. Honda's luxury arm listed all of the information about the naturally aspirated 2.0-liter and 2.4-liter ILX models, but nothing was said about the Hybrid - a model that, when we reviewed it in 2013, left us utterly cold. But now we know why: Acura has confirmed to Autoblog that the ILX Hybrid will be discontinued for the 2015 model year.
The company issued the following statement to us regarding the hybrid's demise:
The 2015 ILX remains a standout choice in the entry premium segment with its combination of performance, luxury, refinement and value and is the top-selling luxury vehicle to younger buyers. Based on the stronger appeal of the ILX 2.0 and 2.4 models, we are streamlining the ILX lineup to better align with customer demand, Acura will no longer offer the ILX Hybrid starting with the 2015 model year.

Acura is getting back into the performance game

Acura has had a tough time over the last few years determining its identity, but it seems that the brand is now settling on providing performance. At the Detroit Auto Show, Acura announced an expansion of the A-Spec trim, the revival of the Type-S moniker, and a new engine. That new engine is particularly interesting since it's a turbocharged V6, and only Acura will be using it. So don't expect to see some sort of Accord Type R with a crazy V6. Acura also revealed the engine will only be used with the company's Super Handling All-Wheel Drive (SH-AWD). Type-S is another big deal, since no Acuras have worn the badge since the 2008 Acura TL Type-S. It will be a step above the current A-Spec trim, which is mildly sporty. Past Type-S models have always had the most powerful engines available. The company didn't give an estimate for when the Type-S trim will appear, nor what model will get it first. All new Acura models will have an A-Spec option in the future. The first new A-Spec addition will be the TLX with the 2.4-liter four-cylinder. The V6 version already has an A-Spec option. After that TLX, the new RDX will launch with an available A-Spec trim. The company already announced the RDX will have a version of the 2.0-liter turbo four-cylinder from the Civic Type R and the Honda Accord connected with a 10-speed automatic and SH-AWD. An Acura representative said that the engine has been reworked for the RDX, and it will make more power than the Accord with the 2.0-liter engine. Related Video:

These are the top luxury cars bought by people entering the segment for the first time

Let's say you just got a big promotion at work or the kids are moving out of the house, and you finally have some extra money. You decide to blow it all at once and treat yourself by upgrading your ride. Naturally, you look to a luxury automaker. What do you choose?
Models like the Audi A3 and Mercedes-Benz CLA-Class may be tailor-made to introduce buyers to the premium segment, but a new study finds that they don't garner the highest rates of non-luxury customer conquests. It turns out that a Volvo leads among folks moving up to a premium brand, and it isn't even one that's made anymore, at that.
A recent study by Polk and IHS Automotive looked at what models had the highest rates of buyers upgrading from a non-luxury segment. The information comes from its new vehicle registration data through April 2014. All ten top models boasted conquest rates of over 50 percent, but the Volvo C70 led the field with 68.01 percent of its customers coming from non-premium brands.