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Check out Honda's sweet stop-motion 'Power of Dreams' ad

Television advertising doesn't just have to be the necessary evil that pays for the shows that you want to watch, and Honda is absolutely proving that with a new two-minute commercial titled Paper. Using stop-motion animation and a heap of illustrated cutouts, the spot showcases what the Power of Dreams motto really means. It runs through highlights like the success in racing, automotive development, Asimo, the HondaJet, and even lawnmowers. The result of all that hard work is spellbinding. The entire two-minute spot already aired during a few NFL games, and doing that was a serious investment. According to Ad Age, during the time that the ad ran the estimated cost per 30 seconds was $300,887. Honda is also prepping a minute-long version for TV, but you can enjoy the whole thing right now in the video, above. HONDA BRINGS 'THE POWER OF DREAMS' TO LIFE WITH TWO-MINUTE COMMERCIAL CREATED BY STOP-MOTION ARTIST AND INFLUENCER PES Elaborate Paper-Flipping Technique Artfully Tells the History of Honda Honda Brand Marketing Tone — Simple, Clever and Emotional — Will Carry Through Across Upcoming Advertising to Help Build a Long-Term Emotional Connection with Consumers Sep 21, 2015 - TORRANCE, Calif. -- Capitalizing on Honda's established, strong brand identity and its core belief in "The Power of Dreams," the company is launching a two-minute commercial, "Paper," during CBS Sunday NFL on Sunday, Sept. 20. After months in the making, thousands of hand-drawn and -colored illustrations from multiple artists provide the platform for an intricate paper-flipping journey to beautifully show Honda's history and range of mobility products. "The goal is for the marketing itself to become a demonstration of Honda thinking and all the people that touch our wide range of products along the way," said Tom Peyton, Assistant Vice President of Marketing for American Honda Motor Co., Inc. "This commercial stands for the courage and conviction to imagine and make dreams a reality and speaks to Honda's innovative nature and respect for personal achievement and contributions." "The Power of Dreams" philosophy speaks to Honda's belief that drives the company's R&D and diverse array of advanced-technology products, and to the determination to bring them to market. This rejuvenated approach to overall brand marketing is the sum of Honda's best thinking and could only come from the company's years of design and innovation.

Five signs Honda cares about enthusiasts, again

It's a great time to be an enthusiast. From high-horsepower Hellcats to the purist BRZ, engaging automobiles are found in nearly every segment of the market. Everyone wants to join the performance parade. Everyone it seemed, but Honda. The company that built some of Formula One's most successful engines, helped launch the tuner market and gave the world a seminal supercar, has watched competitors of all stripes surge by it for the hearts, minds and dollars of enthusiasts. Until now. Honda put the rest of the auto world on notice at the New York Auto Show, revealing a jaw-dropping Civic concept, confirming the Type R will come to the United States and even adding a hatchback to the 2016 Civic line. Throw in the Acura NSX and much-improved ILX for Honda's luxury sibling, and it's undeniable the company is regaining its swagger. Once again, Honda is serious about performance, and here's five reasons why enthusiasts should believe. The Honda Civic Concept Looks Great We're psyched about the Civic concept, which was a surprise reveal earlier this month at the New York Auto Show. Clad in bright neon green, the concept edged out the Lincoln Continental for first place in our Editors' Choice awards at the show. As Editor-in-Chief Sharon Carty put it, "The color hurts so good." Yes, the green is blinding, but you don't have to squint to see the 10th generation of the Civic. Honda's concepts are the real deal, and this is the car (mostly) that will launch this fall. It's attractive, with a long hood, curvaceous sides and a simple but sporty grille. The powertrain lineup will include a 1.5-liter VTEC turbo four-cylinder paired with a six-speed manual, which should be a treat for enthusiasts. With its fresh looks and intriguing mechanicals, the concept previews an everyday driver you can get excited about. Obviously, we are. The Hatchback Returns Yep, the Civic is getting a five-door hatch in the United States. It's been a while. Honda last offered a Civic hatch for a brief time in the mid-2000s, and only as the lower-volume Si model. The new hatch will be produced at Honda's factory in the United Kingdom and imported to the United States. That's a win-win for Honda: it's using excess capacity in the UK to satiate a niche market for US buyers. The annual hatch production is reportedly expected to be 30,000 to 40,000 units, which is a drop in the bucket for the Civic lineup and its massive though declining sales.

2017 Acura MDX has a sharper face and Sport Hybrid option

The 2017 Acura MDX's new face takes inspiration from the more angular nose on the Acura Precision Concept, but there are even bigger changes under the skin. All models now have the full suite of AcuraWatch safety tech, and the available MDX Sport Hybrid is the third model from the brand to get its three-motor all-wheel drive system, after the RLX and NSX. The powertrain in the 2017 MDX Sport Hybrid pairs a 3.0-liter V6 with hybrid assist and a seven-speed automatic at the front and two more electric motors at the rear axle. Acura claims the system offers a total output of 325 horsepower, 35 more than the non-hybrid, and estimates that it gets 25 miles per gallon city, 26 mpg highway, and 26 mpg combined. If buyers spec either the optional Technology or Advance packages, they also get an Active Sport Suspension with Comfort, Normal, Sport, and Sport+ modes. Regardless of powertrain, all versions of the 2017 MDX now come standard with a suite of active safety systems. The huge array of tech includes Collision Mitigation Braking, Lane Departure Warning, Forward Collision Warning, Lane Keeping Assist, Adaptive Cruise Control, and Road Departure Mitigation. An electric parking brake and auto high beams are now among the regular features, too. Customers that opt for higher trim models can choose to replace the second row bench seat with captain's chairs and a center console with extra USB ports. The 2017 MDX also has a fresher style thanks to its diamond pentagon grille and more angular hood. To fit the new look, the LED headlights have a sharper design. The chrome sills had an extra visual flourish. The upgraded rear bumper with even better integrated dual exhausts looks great, too. Get a good look in the gallery above. Related Video: Refreshed 2017 Acura MDX Makes World Debut in New York with Bold New Styling, Upgraded Features and Sport Hybrid Powertrain Mar 23, 2016 - NEW YORK 2017 MDX showcases new diamond pentagon grille first seen on the Acura Precision Concept New Sport Hybrid powertrain delivers the ultimate in power and control while gaining 35 horsepower and anticipated to add 7 mpg to city fuel economy rating AcuraWatch™ safety and driver assist technology to be offered as standard equipment on all 2017 MDX models Acura today unveiled the restyled and refreshed 2017 MDX luxury SUV featuring bold new styling, added luxury features and available Sport Hybrid Super Handling-All Wheel Drive™ (SH-AWD®) powertrain technology.