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2021 Acura TLX to use dedicated platform and wishbone front suspension

Acura claims the 2021 TLX will be the "quickest, best-handling, and most well-appointed sport sedan in Acura history." The experts at Autoblog won't be able to put that statement to the test for several months, but all signs thus far are positive. After showing off the rear of the car a week ago, Acura just released a new teaser of the front fascia. Along with the photo, Acura announced the upcoming TLX will use its own brand-exclusive sports sedan platform and will have a double wishbone front suspension. Before the 2021 TLX's digital unveiling that will take place, May 28 at 1:00 p.m. EST (10:00 a.m. PDT) on Acura.com, Honda's luxury branch has slowly been releasing enticing tidbits about the all-new four-door. The teasers show the car will look very similar to the beautiful Type S Concept, and a Type S performance variant will use a powerful turbocharged 3.0-liter V6.   The new teaser focuses on the car's handling. In addition to the crude silhouette of the car's front end, the dark image shows that the TLX will ditch the Macpherson struts and use double wishbone control arms for the front suspension. Although the TLX nameplate is not old, as it first debuted for the 2015 model year as a replacement to the TL and TSX, this is a return-to-roots type of move. Acura has had success with the wishbone suspension in past performance cars that gave the brand name its weight such as the 1986-1995 Legend, 1990-2001 Integra, 1996-2014 TL and TL Type S, and 1991-2005 NSX. The current NSX hybrid supercar also uses the same setup, which Acura says has "more precise control of wheel camber, caster, and toe angles," and increases tire contact patches. The TLX is also expected to have a "highly rigid body" and a "performance-focused chassis."  For now, that's all that is known about the upcoming TLX, but enthusiasts won't have to wait long to learn more. Full info will arrive May 28. Related Video:

Check out Honda's sweet stop-motion 'Power of Dreams' ad

Television advertising doesn't just have to be the necessary evil that pays for the shows that you want to watch, and Honda is absolutely proving that with a new two-minute commercial titled Paper. Using stop-motion animation and a heap of illustrated cutouts, the spot showcases what the Power of Dreams motto really means. It runs through highlights like the success in racing, automotive development, Asimo, the HondaJet, and even lawnmowers. The result of all that hard work is spellbinding. The entire two-minute spot already aired during a few NFL games, and doing that was a serious investment. According to Ad Age, during the time that the ad ran the estimated cost per 30 seconds was $300,887. Honda is also prepping a minute-long version for TV, but you can enjoy the whole thing right now in the video, above. HONDA BRINGS 'THE POWER OF DREAMS' TO LIFE WITH TWO-MINUTE COMMERCIAL CREATED BY STOP-MOTION ARTIST AND INFLUENCER PES Elaborate Paper-Flipping Technique Artfully Tells the History of Honda Honda Brand Marketing Tone — Simple, Clever and Emotional — Will Carry Through Across Upcoming Advertising to Help Build a Long-Term Emotional Connection with Consumers Sep 21, 2015 - TORRANCE, Calif. -- Capitalizing on Honda's established, strong brand identity and its core belief in "The Power of Dreams," the company is launching a two-minute commercial, "Paper," during CBS Sunday NFL on Sunday, Sept. 20. After months in the making, thousands of hand-drawn and -colored illustrations from multiple artists provide the platform for an intricate paper-flipping journey to beautifully show Honda's history and range of mobility products. "The goal is for the marketing itself to become a demonstration of Honda thinking and all the people that touch our wide range of products along the way," said Tom Peyton, Assistant Vice President of Marketing for American Honda Motor Co., Inc. "This commercial stands for the courage and conviction to imagine and make dreams a reality and speaks to Honda's innovative nature and respect for personal achievement and contributions." "The Power of Dreams" philosophy speaks to Honda's belief that drives the company's R&D and diverse array of advanced-technology products, and to the determination to bring them to market. This rejuvenated approach to overall brand marketing is the sum of Honda's best thinking and could only come from the company's years of design and innovation.

Acura Type S Concept debuts as a stunning four-door sedan

Acura is bringing the Type S badge back with authority. While the Acura Type S Concept is, as its name implies, a concept, it looks and sounds a lot more like a design preview for the next-gen TLX in Type S flavor. Acura says it will debut two Type S performance variants within the next two years. The first will be the TLX, and our guess would be that an RDX Type S will follow. But let’s dive into what Acura has given us today. From the company: “The Type S Concept sets the stage for re-introducing Type S performance variants to the Acura line-up after a decade hiatus, and will heavily influence the character of the upcoming, second-generation TLX Type S.” If you were hoping for a design and powertrain preview, weÂ’re sad to report that Acura is not using this opportunity to showcase the engine coming to the TLX Type S. Not all is lost when it comes to mechanical details, though. This concept rides on 285-width summer tires on all four corners, which is positively huge for an Acura sedan. Four-piston yellow Brembo brake calipers are used, shining brightly through 21-inch wheels. Instead of the fake vents all over the Civic Type R, Acura says the venting and grille space up front is functional, allowing air to get through to the “high-performance engine and brake package.” Though again, we donÂ’t know what that high-performance engine will be just yet. Just like other Acura concepts of late, this one is a real looker. Its LED lights in front and back signal a new style for Acura that it calls “Chicane.” While the headlights may look a lot like those on the NSX, this fixture debuts the automaker's new four-lamp “Jewel Eye” LEDs. Instead of squares, we get rectangular eyes, and they look even cooler than before. YouÂ’ll also notice a bunch of elements scattered throughout that look a little bit like carbon fiber. Acura says itÂ’s forged carbon, and itÂ’s visible on the front splitter, along the front vents, side sills, wheels, rear spoiler and rear diffuser area. While not as flashy as glossy carbon fiber, it looks cool in the photos weÂ’re scrutinizing here. The stunning blue paint is also special. Acura calls it “Double Apex Blue Pearl,” and it uses nano pigments and a color-infused clear coat to enhance the appearance. The hue pays homage to the blue TL Type S offered in the 2007 and 2008 model years.