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Acura spotlights NSX pace car at Pikes Peak

You can't just have any old street car setting the pace at the Pikes Peak International Hill Climb, can you? Of course not. For that task, you'd need a supercar with exceptionally high performance capabilities. Something like the new Acura NSX, for example. Fortunately that's just what the organizers of the annual Race to the Clouds selected to serve as official pace car this year. Honda's new hybrid supercar, set to be built in Ohio, donned a unique livery, a senior PR rep behind the wheel, and a smattering of GoPro cameras to speed up the 14,110-foot mountain. Naturally the twin-turbo V6 engine, nine-speed, dual-clutch transmission, and three-motor Sport Hybrid Super Handling All-Wheel Drive (SH-AWD) system formed an integral part of the package as well, even if its output hasn't been officially released more specifically than the "over 550 horsepower" we've been told to expect. The Japanese automaker also placed another couple dozen cameras along the 12.4-mile route and its 156 turns. Which is a good thing, considering that most of us weren't there in Colorado to see it make its run up the mountain, and nobody was there at each corner as it passed – except, of course, for the driver, Sage Marie. The rest of us will want to check out the minute-long clip Acura has released to see the NSX gun for the sky.

Acura RLX Sport Hybrid SH-AWD set for LA debut

Acura has announced that it will be showing the production version of the RLX Sport Hybrid SH-AWD at the 2013 Los Angeles Auto Show. You'll recall that the standard 3.5-liter V6-powered RLX has been on sale for some time, and that our review of Acura's flagship sedan was mixed. On paper, at least, the RLX Sport Hybrid SH-AWD should fare better.
Sporting a similar hybrid powertrain to the one expected to motivate the NSX supercar, the RLX uses a 3.5-liter V6 paired with a seven-speed dual-clutch transmission and a trio of electric motors to generate 377 horsepower, net a combined fuel economy of 30 miles per gallon and offer the security and performance of torque-vectoring all-wheel drive.
The RLX will hit the LA stand on November 20. Scroll down for the full press release from Acura.

Nice car seeks Millennials | 2018 Acura TLX First Drive

The Acura TLX has a new face. And a rear diffuser. There's also a new A-Spec version with stiffer dampers, quicker steering, a snarlier engine, and snazzy red leather. Plus, every TLX has a revised touchscreen with Apple CarPlay and Android Auto. That pretty much sums up the refreshed 2018 Acura TLX entry-level luxury sedan, which didn't exactly drop into the market with a splash when it launched originally. Is all of that enough to make a difference? Probably not. After a day driving it around southern Indiana and the outskirts of Louisville, Kentucky, the TLX continues to be a perfectly nice car. It's refined and the cabin is well built, but otherwise the sedan is unremarkable. Ah, but there's more going on here than just a mid-cycle refresh. The 2018 TLX is Acura's latest effort following the revised MDX to recast itself as the maker of "precision-crafted performance" cars, inspired by both the NSX and the Precision Concept car shown at the 2016 Detroit Auto Show. It's a top-to-bottom, R&D-to-marketing attempt to better appeal to today's holy grail of customer: the Millennial. To do that, it goes beyond the cars themselves. New Acura commercials are a far cry from an authoritative James Spader rationally extolling the virtues of this and that. There are fast cuts and three images perpetually on screen. There's pulse-pumping music, bright colors, and words like "Geek + Chic" and "Super + Sonic." There are many not-exactly-subliminal images of the NSX. There's a red Power Ranger. It's hip! It's young! It's Millennial! It's also a marketing campaign that has apparently connected with its target generation – well, at least in focus group ratings. "If you look at what the other brands are doing, and particularly the luxury brands, it's so serious," said Jon Ikeda, Acura vice president and general manager. "We're trying to make it more inclusive, not intimidating, more youthful, more optimistic, and more fun. We want to have fun with it. "[The commercials] are trying to set the tone of Acura in general, to make people go, 'OK, I'm interested in that, I want to go drive that.' Now it's up to us to make sure the product reflects that." And Ikeda is actually in a position to make that happen. He's not a business guy or a Mad Men marketing sort – he's moved upstairs after spending decades in design, a tenure that included penning the third-generation TL, the best-selling Acura model of all time and one of the best-looking.