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Honda exec says US market near capacity, could hurt subprime buyers

Is there a point in the US auto industry where companies should start considering the welfare of their customers ahead of selling more cars? American Honda Executive Vice President of Sales John Mendel thinks that level exists, and we may be getting very close to it.
According to Automotive News, Mendel believes that finding more customers in the market could require pursuing subprime buyers and offering longer-term loans. However, he refuses to use those tactics. While selling models this way can improve things briefly, the strategies hurt resale prices and lower vehicle profits over time. The company won't do "stupid things in the short-term that damage the person who bought yesterday," he said to Automotive News. "It's a very, very short-term tactic especially in the subprime area."
American Honda, which combines the Acura and Honda brands, has seen market share decline from 9.7 percent to 9.1 percent through July 2014, according to Automotive News, and Autoblog's By the Numbers stats showed it posted falling sales in five of the seven months with data this year. Though, Mendel claims that was partially because the company focused on retail sales over fleets. The delays of the launches for the Honda Fit and Acura TLX likely didn't help either.

Ford Mustang GTD, Acura ZDX and Pebble Beach recap | Autoblog Podcast #795

In this episode of the Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by News Editor Joel Stocksdale. In the news, there were a lot of recent unveilings, including the Ford Mustang GTD, Pininfarina B95, Lamborghini Lanzador, Acura ZDX and Fisker Alaska. We recap Pebble Beach and the Woodward Dream Cruise. Joel is fresh off a track drive of the Audi R8 (at Laguna Seca!), and we give ann update on our long-term Toyota Sienna minivan. Finally, we take to Reddit to help pick a new car with a V8 in this week's "Spend My Money" segment. Send us your questions for the Mailbag and Spend My Money at: Podcast@Autoblog.com. Autoblog Podcast #795 Get The Podcast Apple Podcasts – Subscribe to the Autoblog Podcast in iTunes Spotify – Subscribe to the Autoblog Podcast on Spotify RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown 2025 Ford Mustang GTD revealed as a race car for the road — it costs $300,000 Pininfarina B95 revealed, 0-60 in 2 seconds, and at $4.8 million is the priciest EV ever Lamborghini Lanzador concept is a megawatt wedge previewing the first Lamborghini EV 2024 Acura ZDX revealed with up to 500 horsepower Fisker Alaska electric pickup specs, price and production plans revealed Cars we're driving 2023 Audi R8 Quattro Long-term 2023 Toyota Sienna Spend My Money Feedback Email – Podcast@Autoblog.com Review the show on Apple Podcasts Autoblog is now live on your smart speakers and voice assistants with the audio Autoblog Daily Digest. Say “Hey Google, play the news from Autoblog” or "Alexa, open Autoblog" to get your favorite car website in audio form every day. A narrator will take you through the biggest stories or break down one of our comprehensive test drives. Related video: Podcasts Acura Audi Fisker Ford Lamborghini Toyota Concept Cars Electric Future Vehicles Luxury Performance

Jay Leno finally gets his hands on the 2017 Acura NSX

It has been five years since Jay Leno and Jerry Seinfeld starred in a commercial about which one of them would get the first example of the new Acura NSX. After a long wait, they finally get a chance, but Leno is the first to check out the coupe in the latest video from Jay Leno's Garage. The denim-clad host spends over 30 minutes with lead designer Michelle Christensen and Ted Klaus, global development chief engineer, to get the full scoop on the hybrid supercar. Leno and Christensen get into the nitty-gritty about the design process for the latest NSX, and she points out her favorite parts of the finished product. She had quite a challenge creating the new supercar. Over the model's long gestation, every adjustment to the shape forced changes elsewhere to direct the airflow correctly, and then the decision to switch to a different engine configuration added even more time. Klaus focuses on the engineering side, like using the Ferrari 458 and original NSX as the major benchmarks for the new one. He also takes a ride with Leno, and the comedian even cracks a grin driving it. Leno doesn't usually show much emotion behind the wheel, so the little smirk is high praise from him. Carve out some time for a detailed walk-through about the 2017 NSX in the latest clip from Jay Leno's Garage. Related Video: