2004 Acura Mdx Base Sport Utility 4-door 3.5l on 2040-cars

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Acura NSX owners receive custom short teaser movies of their personal car

In a neat bit of fan service for those who've ordered Acura's new NSX halo car, the company will make a short film that reflects the way the car's been configured. Those films are on their way to future owners as you read this. In addition, they'll get a 1:18 scale custom model of their own car, reflecting every appearance option inside and out. That's neat. So neat, in fact, that we decided to commission our own video. We got together and configured a car in the lovely Nouvelle Blue Pearl, and sent our build over to Acura. They put together a video that's mostly representative of what an owner would see. You can see our build plate (hint: it says "Autoblog – Precision Crafted By Performance Manufacturing Center" on it), and that's "our" car on the dyno starting about 22 seconds in. If you want to check out someone else's film, you can compare our build to Jay Leno's. The reason Acura can do this is that there simply aren't that many available configurations for the NSX. This is at the root of one of the main criticisms some of our editors have about the car. An NSX starts at darn close to $160,000, and there are eight paint options (not too bad), four interior color options, and three seating options. All well and good, but compare that to the 16 paint and 12 interior color/material choices in a 911 Turbo, for example, choosing a similarly high-performance car at a similar price range. And there's a further wrinkle: Porsche will paint your car to match a sample you provide, so in reality the ability for an owner to make the car uniquely theirs is infinite, if you don't mind paying for it. See also the BMW Individual program, or McLaren's MSO one-offs. We're not just talking about the MSO Defined options, but the MSO Bespoke program itself, which will basically do anything you want to the car as long as it's road legal and your check doesn't bounce. We've been to MSO, and they're not kidding: they'll build anything. So yes, these custom videos are nice fan service, and they'll certainly jazz up the buyers who've already ordered one of these dynamically impressive cars. It's a move that builds loyalty, and certainly doesn't have much of a drawback. But for us, already a bit sensitive to Acura's conservative option list for the NSX, it serves to highlight the gap between Acura and the more established brands in catering to well-off customers' desire for bespoke range-topping creations.

2015 Acura TLX is all too familiar, despite its new tricks [w/videos]

I'm confident in saying that the 2015 Acura TLX, revealed today at the New York Auto Show, will be a perfectly nice car to drive. It'll be nice to sit in, with plenty of luxurious amenities. It'll be... fine. And for Acura, "fine" is apparently good enough.
I say that because while the TLX is an all-new offering (it replaces both the TL and TSX), it hardly shakes up the Acura formula we've come to accept over the past few years. It looks like everything else in the automaker's lineup, complete with the neat LED headlamps and signature beaked grille. Power comes from either a 2.4-liter naturally aspirated inline-four with 206 horsepower, or a 3.5-liter V6 with 290 hp - engines we've tested in countless other Honda/Acura products. The front-wheel-drive version uses the Precision All-Wheel Steer (P-AWS) from the RLX, and high-end V6 models use the Super-Handling All-Wheel Drive (SH-AWD) that we've enjoyed across the rest of the Acura range. Really, there's nothing to write home about here, except maybe, how that power is sent to the wheels.
Acura is finally - finally - moving beyond the world of the six-speed transmission, offering a new eight-speed, dual-clutch gearbox with the 2.4-liter engine, and a swanky new nine-speed automatic with the 3.5-liter V6. This is arguably the biggest news surrounding the TLX, though do note, fuel economy hasn't vastly been improved in the process. The TLX 2.4 musters up 24 miles per gallon in the city and 35 mpg highway, while the front-drive V6 is rated at 21/34 mpg. Optioning for the V6 SH-AWD reduces things to 21/31 mpg.

Acura puts on display of mechanical horsepower in new ad

Originally forged with a brand identity based on luxury, sportiness and practicality, Acura has spent the last decade or so struggling with its image. The sporting credibility suffered a mighty blow with the loss of cars like the Integra, RSX and NSX, and recent years have seen the Japanese company attempting to recast itself as a technology leader.
All of that makes this latest Acura commercial, Let The Race Begin, even more difficult to understand, metaphorically speaking. The horsepower-horse race 'theme' certainly isn't difficult to fathom, with mecca-equine versions of popular luxury brands filling the screen. But the choice to make Acura's filly a flesh-and-blood creation seems odd, for the high-tech theme. Acura as "thoroughbred apart from the rest of the field" seems to be the rough message here, though we're not sure we're buying it. We're also not sure we're comfortable with how much these ponies reminded us of a certain off-putting robotic dog...
Looks expensive, at any rate. Watch the robot ponies run for yourself, below.