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New Honda ad has Senna, Type R, Asimo, and astronauts

Now that Honda is back into the guts-and-performance game, automotively speaking, the Japanese company has hit the throttle on hardcore imagery. Its latest is in an ad for the company itself highlighting a small selection of its ample range of products, from motorcycles to an airplane and the coming Acura NSX, branded Honda in other markets. Called "Ignition," Wieden+Kennedy created the 90-second spot for Honda Motor Europe, with the tagline "Dare to do what others only dream of." The theme is a space launch, to give that "feeling of daring and human endeavor," perfectly supported by the print artwork with Asimo the robot up front and fabulously complicated hybrid V6 power units spewing flames from the Formula 1 cars in back. Then there's the family in the HR-V in the middle, defying gravity and sipping from juice boxes, because space is for everyone. Ayrton Senna makes a cameo again, and a Stanley Kubrick aesthetic hangs all over the production. You can check out the ad in the video above.

2019 Acura ILX gets $2,200 price cut to go with redesign, more features

Acura brought a relatively substantial update to the 2019 ILX, and now it has chopped prices to boot. It starts at $26,895 including destination charges, a $2,200 reduction from the 2018 model. The price came down, yet Acura added to the car's standard equipment; that's something we can get behind. Now the full suite of Acura's driver assistance features come standard, instead of as a $1,300 option. Exterior changes are the most obvious, with lots of new sheetmetal both front and back. You'll still be paying if you want the updated dual-screen infotainment system though. Equipped similarly to a 2018 model, it's $3,550 cheaper with the Premium and Technology packages. That same figure rings true for the A-Spec models too — an ILX with every package equipped tops out at $32,545 now, versus the $36,095 from before. We're all for the heavy price cuts, but the ILX remains the same relatively boring vehicle under the new bodywork. The A-Spec model is still only an appearance package, and doesn't really pay homage to the sporty Acura compacts of the past. A 1997 Acura Integra Type R just sold for $63,800 at Barrett-Jackson. Seeing that, plus the fanfare surrounding the Civic Type R arriving in America, shows that there's clearly tons of untapped hype surrounding small, hot Hondas. A true successor to the Integra Type R, or even just the GS-R, would have enthusiasts tripping over themselves. Keeping the price low for such a vehicle like we see for the 2019 ILX would be the cherry on top. Featured video: Featured Gallery 2019 Acura ILX View 11 Photos Acura Luxury Sedan

Acura reveals Ludacris' restored Legend, Galpin ILX at SEMA

Acura gave us a hint couple of weeks ago at what it had in store for the SEMA show this year. The Japanese luxury marque has detailed the full extent of its presence at this year's tuner expo, but the main act under the Acura tent (oddly enough) isn't a new vehicle. The star of the show is a 1993 luxury sedan with celebrity provenance. The Legend belongs to rapper-turned-actor Chris "Ludacris" Bridges, of hip-hop and Fast & Furious fame. The automaker has thoroughly restored and modernized the vehicle that featured on the cover of his ninth studio album Ludaversal. At the end of a two-month project, the sedan has been refinished in a custom shade of Warm Cashmere with Ice Pearl. It now rides on 18-inch Rays alloys with Bridgestone Potenza rubber, fitted to a suspension lowered by two inches with H&R springs and Eibach camber kit. It has upgraded brakes with six-piston calipers up front and four-pots at back, and a Pioneer audio system with Alpine subwoofers and Apple CarPlay integration. To complement the Legend, Galpin worked up a 2016 Acura ILX. It has an aero kit, fog lights, custom exhaust, coilover suspension, Borla exhaust, and 19-inch wheels with Pirelli P Zero rubber. The body's been repainted in Sunburst Yellow with gray accents, and sports an interior with perforated leather and gold trim. There'll be another ILX on display with Acura Genuine Accessory parts as well. But the Japanese automaker won't miss the chance to display its new NSX. The supercar's being showcased in a new shade called Nouvelle Blue Pearl. Watch this space for live photos from the show floor, and scope out the details in the press release below in the meantime. Related Video: Acura Showcases Passion for Performance at 2015 SEMA Show Highlights include restored 1993 "Ludacris Legend", a sport-modified 2016 Acura ILX Sports Sedan, next-generation Acura NSX supercar and 2016 ILX with Acura Genuine Accessory package LAS VEGAS, NV. (Nov. 3, 2015) – Acura today thrilled the 2015 SEMA Show with multiple innovative expressions of the brand's performance-crafted DNA – past, present and future – including the debut of the meticulously restored 1993 "Ludacris Legend" sedan, a sport-modified 2016 Acura ILX by Galpin Auto Sports, and the next-generation Acura NSX supercar, slated for its U.S. launch next spring. The Acura exhibit also features a 2016 Acura ILX with the Acura Genuine Accessory Package in Slate Silver Metallic.