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Acura slaps $20,000 discount on 2019 NSX in an effort to sell more supercars

The new Acura NSX has struggled to move off dealer lots as of late, and Acura isn't being coy about adding incentives to its supercar. Motor Trend spotted an under-the-radar $20,000 discount, which is a substantial price slash on a car that starts at $159,300. This incentive isn't actually listed or advertised anywhere on Acura's website, but Motor Trend's Intellichoice affiliate (ownership cost and value analysis site) managed to uncover the discount. If you bought a completely base NSX, the price could be as low as $139,300 now. That's before you do any other negotiations with your dealer to lower the price further. The discount only applies to 2019 model year cars, which is actually a great thing. Acura made a bunch of small, important changes to the refreshed NSX for 2019 you can read about here. It's a better car than before, and now it's significantly cheaper than last year's model, as well. That makes the supercar a veritable steal. Acura has reportedly had this discount in effect since mid-March, and sales throughout this year have been improved versus last year — 72 NSXs had moved off lots at this time in 2018, whereas 102 have found new owners this year. That may not seem like a whole lot, but even a small uptick in supercar sales is meaningful when you're selling in such low quantities. The 2018 calendar year was the worst year in new NSX sales to date, with only 170 in total finding new homes. In 2017 Acura moved a grand total of 581 NSXs, the car's best year. If you want to actually take advantage of the discount (we envy you) then know it's scheduled to last through March 31, 2020. That's a long time to decide if you want the Japanese supercar. A 992 911 Carrera 4S ($121,660) with a few pricey options will easily be bumping into a base NSX, so your expensive sports car decision just got a little tougher. Related Video:

Acura Integra's racing hopes hinge on Honda

The 2023 Integra has mostly failed to create the stir from long-time enthusiasts that Acura had hoped it would. However, all is not lost; Acura could perhaps regain some street cred if they took the Integra racing, like they did with the Integras of the 80s and 90s. Brand head Jon Ikeda wants to take the 'Teg to the track, but it all depends on whether the leadership at the American Honda mothership permits it. "We want to race this thing, but maybe the Honda PR and marketing guys might have different ideas," Ikeda told Road & Track. That's because the Integra is largely a 2022 Civic Si with a hatchback form factor and new sheetmetal. Honda already sells a Civic Type R race car in several tunes for various classes in the TC America touring car series. That was based on previous-generation Civic, but in all likelihood will continue the program with the latest gen. A racing Integra, then, would seem redundant. On the other hand, Acura has been highly active in motorsports, from 24 Hours of Daytona-winning IMSA DPi prototypes to NSX GT3 race cars to Pikes Peak hill-climbers. Even Honda's F1 cars were re-branded with Acura livery at last month's U.S. Grand Prix in Austin. And it's not like the Integra doesn't have a long history in motorsports. The nameplate as competed in various North American series from SCCA Pro Rally to IMSA sedan to the Import Drag Racing Championships. Perhaps the most well-known Acura Integras to race, though, were Peter Cunningham's white and neon orange RealTime Racing Type Rs that dominated the SpeedVision World Challenge championships around Y2K. Ikeda has said before that he wants Acura to be the performance brand of Honda, and a rumored Integra Type S is in the works with a more potent engine, possibly a version of the upcoming Civic Type R's mill. "We're the performance division of Honda," Ikeda emphasized to R&T, "So we're not going to shy away from Honda, you know? We're going to just have a little bit more fun." While an admirable goal, the brand will struggle if it's merely the performance arm of Honda. It has to be about performance cars, period. That was part of Acura's magic in the 90s; it offered products that, while sharing components with Honda, were distinct and had their own personalities. The Integra was Civic-based, but it had noticeably better handling, more power, and unique design.

Honda CEO says we shouldn't expect any new sports cars

It wasn't so long ago that Honda was known for its sporty two-door models, with models ranging from the Civic del Sol to the Prelude and from the Acura Integra and RSX to the Honda S2000. But look at its range today and all you'll see are the Civic and Accord coupes. Honda has essentially let competitors like the Scion FR-S/Subaru BRZ and Nissan 370Z take the place it once claimed as its own. But if you were hoping Honda would fight back with a new coupe or convertible of its own, we're afraid you're going to have to downgrade those hopes to pipe dreams.
While in Japan ahead of the Tokyo Motor Show, Autoblog had a chance to sit down with American Honda CEO Tetsuo Iwamura (pictured at right). When we asked about the potential for a new sports coupe or convertible in the Honda or Acura lineup, he pointed to the current Civic and Accord coupes - not to mention the upcoming new NSX - but said that Honda has no replacement for any of the aforementioned models (or a rival for the FR-S or 370Z) in the pipeline, saying only that the company is monitoring potential demand.
What Iwamura-san did note was that he's a personal fan of the new S660 roadster (pictured above) set to be unveiled tomorrow, and he is pushing (or at least hoping) that it will come to North America. Given that he's head of both Honda's American office and its global automobile operations, one might think that the only person he would have to persuade is himself (well... himself, and potential buyers), but the sporty droptop looks to be about kei-sized, which sadly suggests that it may be too small for American tastes and perhaps not designed with US crash-test standards in mind anyway.