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Acura Integra to capstone combustion era as EV transition begins

The recent launch of the resurrected Integra nameplate is just part of a larger shift in mission at Acura. Its leaders have repeatedly said they want Acura to be the performance brand of Honda, where driving fun and dynamics come first. However, in a new report, Acura says it plans to go big on fully electric vehicles, at even greater speed than its parent company, by skipping the hybrid step altogether. According to Acura assistant VP of sales Emile Korkor, the Integra was a capstone to the internal combustion era at Acura. It marked a sort of homecoming to the marque's performance pedigree, and once Integra is launched, the brand will move forward with electrifying its lineup. The company's plans were revealed in an Automotive News interview, where Korkor said, "We're going to bypass hybrids altogether. So our shift is going very rapidly into BEV. That's our main focus." At first blush, that seems to be at odds with brand boss Jon Ikeda's public statements about Acura. As recently as a couple of weeks ago, Ikeda was saying that he wanted to take the Integra racing, as something of a mascot for the "fun" brand at Honda. Perhaps we've been desensitized to automakers making big proclamations about EV transitions a la Jaguar, Land Rover, Bentley, and Infiniti, but typically the green messaging has not been about performance in the traditional sense. Says Korkor, "We're not just dipping our toe in the water with electric at Acura, we are jumping all in. And that's not just because we need to. It's because we want to. Acura is really focused on performance, and electrification is one of the greatest ways we can augment that performance." While electrification and performance are not mutually exclusive, we have yet to drive an EV that connects to the road as beautifully as a 1990s Integra or NSX did. Acuras have never been about power and torque. Yet they were still compelling performance cars thanks to brilliant steering and driving dynamics. Then there's the issue of what Acura represents. Back in February, Ikeda said that Acura was purposefully holding off on an EV strategy because it needed to re-establish its performance bona fides. Now, Korkor says, "The benefit of returning to the Integra right now is that it's going to help shepherd a new generation of customers and build loyalty as we move into a new era." The problem is, the Integra alone isn't enough to establish that performance cred.

Acura races into anime with 'Chiaki's Journey' web series

For the twelfth year in a row, Acura is a presenting sponsor and the official vehicle of the Sundance Film Festival in Park City, Utah. Acura created a four-part anime series called Chiaki's Journey combining the medium Sundance celebrates, Japanese anime, the automaker's fuller Type-S lineup, and the new Acura Integra hatch. Unlike most of the films at the festival, however, Chiaki's Journey runs a total of four minutes and 12 seconds, each episode lasting just over a minute. The story centers on Chiaki, a young Japanese woman from a family of racers who knows how to hustle a car around a track, but who has a temper that runs faster than her vintage Integra can rev. The villain is Erich Kang, the same rich and insufferably arrogant hotshot from every video game and car movie, piloting a non-descript blue hot rod. He's clearly the guy everyone would like to beat, and he knows he's that guy. When Chiaki gets behind the wheel to teach Kang a lesson in lap times, her uncle Noboru steps in to teach her the lessons she'll need to need to win.  Being so condensed, each installment plays like a trailer for a longer episode. Acura managed to fit in all the cars, though: Spot the 2022 MDX Type S, NSX Type S, TLX Type S, and 2023 Integra. The car brand got the obligatory Japanese rock anime intro as well, thanks to the all-female metal band NEMOPHILA doing the song "Raitei.” You can see the first episode above and the rest at Acura's dedicated Type S site.  Related video:

2024 Acura ZDX EV previewed ahead of Monterey unveiling

Announced in August 2022, the Acura ZDX will make its debut a year later during Monterey Car Week. Our spies have spotted the Japanese brand's first series-produced electric car testing with almost no camouflage, but a new preview image gives us a better look at the crossover. The photo confirms that the ZDX will fall in line with Acura's current design language. Its front end is characterized by sharp headlights with LED accents and a trim panel shaped like the grille fitted to gasoline-powered models such as the Integra. One interesting detail is that the lower part of the trim panel is illuminated. Beyond the front end, the aforementioned spy shots confirm that the crossover's silhouette is far more conventional than the original ZDX's, which surfed the crossover-coupe wave with a polarizing design and a fastback-like roof line. If you're experiencing deja-vu, it's likely because the ZDX looks like a heavily toned-down version of 2022's Precision EV concept. It's reasonable to assume that the interior will be made far more realistic as well, though Acura hasn't revealed it yet. All we know at this stage is that the ZDX will be available with a new infotainment system with Google apps integration and a Bang & Olufsen sound system. We'll need to be patient to find out what the ZDX's specifications sheet looks like. Acura simply confirmed it will offer two variants at launch: the standard ZDX, and a performance-oriented model called Type S. The latter will stand out as the quickest and most powerful crossover in the brand's history. Both versions will use the Ultium electric technology developed by General Motors and found under the Cadillac Lyriq and Chevrolet Blazer, among other EVs. General Motors will also build the ZDX through an agreement signed with Honda in April 2022. The 2024 Acura ZDX will break cover on August 17. Sales will start in early 2024. Honda's related Prologue EV shouldn't be far behind. Green Acura Crossover Electric Luxury Pebble Beach