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Acura slaps $20,000 discount on 2019 NSX in an effort to sell more supercars

The new Acura NSX has struggled to move off dealer lots as of late, and Acura isn't being coy about adding incentives to its supercar. Motor Trend spotted an under-the-radar $20,000 discount, which is a substantial price slash on a car that starts at $159,300. This incentive isn't actually listed or advertised anywhere on Acura's website, but Motor Trend's Intellichoice affiliate (ownership cost and value analysis site) managed to uncover the discount. If you bought a completely base NSX, the price could be as low as $139,300 now. That's before you do any other negotiations with your dealer to lower the price further. The discount only applies to 2019 model year cars, which is actually a great thing. Acura made a bunch of small, important changes to the refreshed NSX for 2019 you can read about here. It's a better car than before, and now it's significantly cheaper than last year's model, as well. That makes the supercar a veritable steal. Acura has reportedly had this discount in effect since mid-March, and sales throughout this year have been improved versus last year — 72 NSXs had moved off lots at this time in 2018, whereas 102 have found new owners this year. That may not seem like a whole lot, but even a small uptick in supercar sales is meaningful when you're selling in such low quantities. The 2018 calendar year was the worst year in new NSX sales to date, with only 170 in total finding new homes. In 2017 Acura moved a grand total of 581 NSXs, the car's best year. If you want to actually take advantage of the discount (we envy you) then know it's scheduled to last through March 31, 2020. That's a long time to decide if you want the Japanese supercar. A 992 911 Carrera 4S ($121,660) with a few pricey options will easily be bumping into a base NSX, so your expensive sports car decision just got a little tougher. Related Video:

Nice car seeks Millennials | 2018 Acura TLX First Drive

The Acura TLX has a new face. And a rear diffuser. There's also a new A-Spec version with stiffer dampers, quicker steering, a snarlier engine, and snazzy red leather. Plus, every TLX has a revised touchscreen with Apple CarPlay and Android Auto. That pretty much sums up the refreshed 2018 Acura TLX entry-level luxury sedan, which didn't exactly drop into the market with a splash when it launched originally. Is all of that enough to make a difference? Probably not. After a day driving it around southern Indiana and the outskirts of Louisville, Kentucky, the TLX continues to be a perfectly nice car. It's refined and the cabin is well built, but otherwise the sedan is unremarkable. Ah, but there's more going on here than just a mid-cycle refresh. The 2018 TLX is Acura's latest effort following the revised MDX to recast itself as the maker of "precision-crafted performance" cars, inspired by both the NSX and the Precision Concept car shown at the 2016 Detroit Auto Show. It's a top-to-bottom, R&D-to-marketing attempt to better appeal to today's holy grail of customer: the Millennial. To do that, it goes beyond the cars themselves. New Acura commercials are a far cry from an authoritative James Spader rationally extolling the virtues of this and that. There are fast cuts and three images perpetually on screen. There's pulse-pumping music, bright colors, and words like "Geek + Chic" and "Super + Sonic." There are many not-exactly-subliminal images of the NSX. There's a red Power Ranger. It's hip! It's young! It's Millennial! It's also a marketing campaign that has apparently connected with its target generation – well, at least in focus group ratings. "If you look at what the other brands are doing, and particularly the luxury brands, it's so serious," said Jon Ikeda, Acura vice president and general manager. "We're trying to make it more inclusive, not intimidating, more youthful, more optimistic, and more fun. We want to have fun with it. "[The commercials] are trying to set the tone of Acura in general, to make people go, 'OK, I'm interested in that, I want to go drive that.' Now it's up to us to make sure the product reflects that." And Ikeda is actually in a position to make that happen. He's not a business guy or a Mad Men marketing sort – he's moved upstairs after spending decades in design, a tenure that included penning the third-generation TL, the best-selling Acura model of all time and one of the best-looking.

Acura TLX's early sales results look promising

Acura made a bold move earlier this year when it decided to axe two fairly popular models in the TL and TSX and replaced them with a single sedan: the TLX. After all, how often have you seen modern automakers consolidating vehicles in the lineup? But early indications have shown that the gamble might have paid off, at least so far, because the TLX has been outselling its predecessors for its first months on sale.
Acura has only released TLX sales numbers so far for August and September, but the results have been promising. In August, the company moved 2,286 of the new sedans, beating last year's figures for the same month from both the TL at 2,227 sold and the TSX at 1,755. Then in September, the newcomer did even better with 3,884 units leaving dealers to surpass the two previous vehicles combined from their 2013 monthly stats.
According to The Truth About Cars, the TLX's September numbers were even more impressive when looking even deeper into Acura sales history. It claims that you would have to go back to March 2011 when the TL sold 3,995 units to have seen it beat the new TLX. And the TSX hasn't surpassed the latest model's figure since December 2010.