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Honda spinning off Acura as stand-alone division in bid to wake up brand

Every major automaker has a different way of relating between its various divisions and brands. At Volkswagen, for example, the individual brands seem to operate with a large degree of autonomy. Under the Renault-Nissan Alliance, the two units share a common chief executive, but little else. The relationship between Honda and its luxury division Acura has always been rather close, but that's all about to change.
American Honda Motor Company has always handled sales and marketing in the North American market for both the Honda and Acura divisions, but new reorganization plans call for the two units to be separated under their own direction. Leading the Acura division will be Michael Accavitti, who moves into the position from his role as Senior Vice President for Auto Operations at American Honda. The Honda division will meanwhile be taken over by the current head of Acura sales, Jeff Conrad.
Both will report to John Mendel, the current executive vice president of the Automobile Sales Division that is being rebranded as the American Honda Auto Division. Unlike rivals Lexus and Infiniti - two brands that Acura beat to the market - Honda barely markets its luxury brand outside of North America. Its overseas presence is felt only in China, though we've yet to receive word on how the reorganization might effect that market - or for that matter, any potential of expanding into others.

Acura preps ILX for endurance racing challenge

Acura has used the occasion of this year's SEMA show to unveil a 2013 ILX that is remarkably different from the road-going car that we are familiar with. A far distance from the rather mildly performing street car, this ILX Endurance Racer is actually prepped to race at the grueling 25 Hours of Thunderhill in Willows, California.
The ILX racers (Team Honda Research has prepped two of them for the race) have actually each been constructed using two donor ILX sedans: one body-in-white chassis and one full production-spec car that donates powertrain, interior and electronic components. Overall, increasing the performance of the car was done mostly through extensive weight reduction rather than bumps in power. No figures have been given for the output of the ILX's K24Z7 engine, though we are told that a custom intake and exhaust have been fitted, as well as a racing flywheel.
A prominent LED lighting system dominates the front fascia of the ILX, along with a huge front splitter, while a massive wing speaks to the intentions of the car.

2019 Acura NSX Track Test Review | Exotic tech, exhilarating performance

EAST LIBERTY, Ohio — The 2019 Acura NSX makes sonorous noises behind my ear as the tachometer soars toward 7,500 rpm. My hands grip the squared-off steering wheel a bit too hard as I scrub off about 60 mph and dive into the first corner of the Transportation Research Center (TRC) dynamic handling course. There's 3,878 pounds of car beneath me, but the front tires do exactly what my hands tell them to, without hesitation, and I'm through the double apex corner without even thinking about the defiance of physics I just witnessed. On paper, a nearly 4,000-pound track car makes no sense. Yet in practice, it's just as tossable and eager to change direction as something much lighter. This is the NSX's party trick, thanks to some magic with the suspension and all-wheel drive system on this car. And while the new NSX is a very different vehicle than its predecessor, it was born of a similar spirit of innovation and forward thinking. The original Acura NSX hit the streets in 1991, establishing a new set of rules for every supercar released since. Constructed of an aluminum body — still an exotic material mainly used in competition vehicles — with curves that still drop jaws today, it was every bit as sophisticated as a Ferrari. But unlike Ferraris of the time, it was also reliable and easy to drive. Slide behind the wheel of a 1991 NSX, and you'll be transported back to a time when outward visibility was still in style. You can see the ground right in front of the nose. Turn around, and there's nothing blocking your view but a low wing. It's essentially a bubble canopy. Acura knows owners of the original NSX, your author included, absolutely love this about their cars. The effort to make the cockpit of the NSX similar is appreciated, even if modern crash standards prevent a perfect implementation. There are other subtle throwbacks. Every original NSX made a distinctive intake whine when winding it up to 8,000 rpm, and the new NSX has real intake noise physically pumped into the cabin to replicate this sweet sound all the way through the rev band. Another echo of the original is the simplified, sedate dash layout — eminently usable and likely to age well. A simplified version of the new RDX infotainment system would have fit the bill, too, but sadly it's not present. Under way, however, the generational similarities cease. Our time on this trip in the 2019 model was spent solely on track at TRC, and it was a wholly different experience from the old car.