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Acura bringing full-EV NSX and two hybrids to Pikes Peak

Acura is bringing two 2017 NSX hybrids to run up Pikes Peak in a few weeks. As exciting as this is in itself, the line that really caught our attention in the PR announcement is that there will be third vehicle, an all-electric one, making the climb alongside its hybrid brethren. The EV is not an NSX per se, but,"a new NSX-inspired, all-electric 4-motor SH-AWD Concept." First announced back in March, the new EV will run in the Electric Modified Class, and features, "a further evolution of the experimental all-electric, four-motor Super Handling All-Wheel Drive (SH-AWD) powertrain that won last year's Pikes Peak Challenge Exhibition class." All-electric vehicles have been speeding up the mountain track for years now, with Mitsubishi EVs winning their division in 2014. A Tesla Model S will make the climb this year. Back to the standard NSX hybrids. They will be driven in the Time Attack 1 and 2 classes by brothers James and Nick Robinson. The vehicles are different, but both use the standard NSX's three-motor hybrid powertrain. TA1 has a lighter chassis and a modified racing exhaust, while TA2 is a standard NSX with some required safety equipment Last year, an NSX was the pace car at Pikes Peak. Related Video: 2017 Acura NSX Supercar to Make its North American Racing Debut at 2016 Broadmoor Pikes Peak International Hill Climb Jun 9, 2016 - TORRANCE, Calif. Two Acura NSX supercars and a new NSX-inspired, all-electric 4-motor SH-AWD Concept will compete in the 100th anniversary of Pikes Peak International Hill Climb Acura NSX, MDX and TLX will serve as official pace cars Acura will field a pair of 2017 Acura NSX supercars in the 100th Anniversary of the running of the Broadmoor Pikes Peak International Hill Climb on June 26, marking the North American racing debut of Acura's next-generation NSX: the pinnacle expression of Acura Precision Crafted Performance and the only supercar made in America. The two Acura NSX supercars will compete in the Time Attack 1 and 2 classes and will be piloted by brothers James and Nick Robinson, respectively, both from the company's North American engineering team. In addition, Acura will campaign an NSX-inspired prototype vehicle in the Electric Modified Class, featuring a further evolution of the experimental all-electric, 4-motor Super Handling All-Wheel Drive (SH-AWD) powertrain that won last year's Pikes Peak Challenge Exhibition class.

2014 Acura MDX ad campaign the most expensive in brand's history

Realizing that it must spend more marketing dollars to compete with the more established luxury automakers, Acura is preparing to launch its most expensive ad campaign ever for its redesigned 2014 MDX. At $78 million, according to Advertising Age, the new "Made for Mankind" campaign that kicks off next month is exactly double what Acura spent on the 2013 RDX launch last year. It's also the brand's first cooperation with its new agency, Boston- and Los-Angeles-based Mullen Advertising. Thanks to its bigger budget, we'll be seeing ads for the MDX pop up just about everywhere from television commercials, cinemas and billboards to videos focused on computers and mobile devices.
The first such video is entitled "Human Race," and it enunciates Acura's recent tagline highlight, the synergy between man and machine. More interestingly, the 2014 MDX, which went on sale this month, doesn't make an appearance in the 60-second spot until close to the end. This video is posted below as well as a press release from Acura along with images of various ads we should start soon.

Watch two Acura NSXs scorch the Nurburgring

Some intrepid spy shooter captured these two Acura NSXs blasting around the Nurburgring. Without being there in person with a decibel meter, it's hard to tell if they're necessarily louder than stock cars, but they sure seem quick. Why test the cars now, when they've been on sale for a while now? Rumors are swirling that this could be a hardcore variant. It's unclear if Honda would call it a Type R, but a midlife refresh with a bit more power or a special limited edition with some extra kick wouldn't be unprecedented. The original NSX had several such models, and recent sports cars like the S2000 had low-volume editions, like the Club Racer variant in the United States and the Type S in Japan. Watch the video and draw your own conclusions about what this is or isn't. One thing's for sure: It's not a pure-EV variant. In other things recent about the NSX, we learned last month that an NSX GT3 non-hybrid race car version will go on sale soon. And here's our first drive of the US Acura-badged NSX from back in 2015. And here's another video from inside the cockpit during an open track day back in June. Watch all the other cars get out of the way and get left behind: Motorsports Acura Honda Coupe Hybrid Racing Vehicles Performance Videos honda nsx