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New Honda ad has Senna, Type R, Asimo, and astronauts

Now that Honda is back into the guts-and-performance game, automotively speaking, the Japanese company has hit the throttle on hardcore imagery. Its latest is in an ad for the company itself highlighting a small selection of its ample range of products, from motorcycles to an airplane and the coming Acura NSX, branded Honda in other markets. Called "Ignition," Wieden+Kennedy created the 90-second spot for Honda Motor Europe, with the tagline "Dare to do what others only dream of." The theme is a space launch, to give that "feeling of daring and human endeavor," perfectly supported by the print artwork with Asimo the robot up front and fabulously complicated hybrid V6 power units spewing flames from the Formula 1 cars in back. Then there's the family in the HR-V in the middle, defying gravity and sipping from juice boxes, because space is for everyone. Ayrton Senna makes a cameo again, and a Stanley Kubrick aesthetic hangs all over the production. You can check out the ad in the video above.

NHTSA gives okay for three automakers to skirt tire-related recalls

BMW, Honda, and Mercedes-Benz are all going to avoid small recalls, after the National Highway Traffic Safety Administration issued petitions for "findings of inconsequential noncompliance" to the three manufacturers, according to Tire Business. Basically, the petitions allow the brands to avoid recalls for some very, very minor issues.
BMW had tire placards on 364 X6 M CUVs that stated the car could only handle four passengers, when in reality it had room for three in the back. Actual plausibility of fitting three real humans in the slope-roofed Bimmer aside, the Munich-based manufacturer argued it was inconsequential, as the placards were correct regardless of the number of passengers.
Honda's case focused on 212 2011 and 2012 Acura TSX sedans equipped with 18-inch wheels. The TPMS systems on these cars were set for 17-inch wheels, rather than the larger hoops, but even with the lower settings, the tires maintain adequate load capacity.

2018 Acura TLX will get the Precision concept's grille

The mid-cycle refresh for the Acura TLX is upon us, and the first teaser shows a car with the new corporate face. The dimly lit image shows the car's pentagonal grille we first saw on the Precision concept at last year's Detroit auto show, and is currently found on the MDX crossover. The full reveal will come on April 11 at the New York auto show. The new fascia should be a significant improvement over the boring, generic one found on the current TLX. A closer look under brighter light also reveals that some of the character lines and creases aren't as sharp and crisp as those on the Precision concept. And while this new TLX should be more distinct that the current model, the headlights are certainly reminiscent of the scowling units on the new Opel Insignia. Acura says this refresh comes with significant updates but doesn't elaborate on what they are. Updates could include a standard 9-speed for both V6 and inline-4 engines, increased power, and a refreshed interior. We'll have all the details when the car launches in the coming weeks. Related Video: