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2013 Acura TL Special Edition rolls up carrying $37,405* price tag

Acura hasn't done a whole lot with its aging TL line in recent years, the sedan only getting a very mild refresh for the 2012 model year. And while we don't see that changing anytime soon (as we reported earlier, the car is likely going to be replaced with a new TLX sedan that will serve as the replacement for both it and the smaller TSX), Acura is offering this new 2013 Special Edition TL, priced from $37,405 *plus $895 in destination fees.
The new TL SE slots in just above the base model and below the TL with Technology Package in terms of pricing, but offers a bit more in the way of added content. Special Edition features include unique 10-spoke, 18-inch alloy wheels, a body-colored decklid spoiler and the appropriate SE badging. Keyless entry with pushbutton start is also standard on the Special Edition model, and the whole package is available in four exterior colors - Bellanova White, Crystal Black, Graphite Luster and Silver Moon - all with a dark leather interior.
Acura will offer the Special Edition with the TL's base engine, a naturally aspirated 3.5-liter V6 good for 280 horsepower and 254 pound-feet of torque, mated to a six-speed automatic transmission. The Special Edition is on sale now, and you can peruse all the other official details in Acura's press blast below.

2022 Acura MDX spy photos show more athletic, TLX-inspired body

Acura's first in-house crossover/SUV is finally ready for another full redesign, and these latest spy photos give us our best look yet. This 2022 Acura MDX was caught by one of our spy photographers with bare minimum vinyl wrap camouflage. As such, we can tell that the new model will be quite a bit more athletic and share many styling cues with the recently revealed TLX sedan. Starting from the front, the MDX features the pentagonal grille from the TLX. While the outgoing version has a similar grille, this one is wider and flatter. It also has headlights that fit with the grille better, adopting a more angular, slimmer shape compared to the old MDX. The grille and headlights sit higher in the front fascia, too. Combined with what looks like a longer nose, the new MDX has a more proud, upright look versus the slumped, slightly minivan-esque design of the current model. Moving around the MDX, we can make out beefier fenders that give the new crossover a wide, sporty stance. The roofline looks a bit lower than the current MDX, furthering the sportier appearance. The rear quarter window also sweeps upward now. This echoes the window line of the TLX. The rear of the MDX is the least interesting, but it still borrows from the TLX. The taillights and the squared-off exhaust tips look just like those of the sedan. Otherwise, the MDX has a fairly generic hatch. Considering how close to production this prototype is, and a leaked Acura product road map, we're expecting the MDX to be fully revealed during this year's auto show season (whatever that may be), so sometime in the fall or winter. We suspect its powertrain lineup will mirror that of the TLX with a 272-horsepower turbocharged 2.0-liter four-cylinder as the base engine, and a Type S version (confirmed by the aforementioned road map) will get a turbocharged 3.0-liter V6 making 355 horsepower. A hybrid model will probably be available eventually, too, but possibly not at launch. Versions powering the front or all four wheels will certainly be available, with the latter using the SH-AWD system Acura has become known for. Related Video:

Check out Honda's sweet stop-motion 'Power of Dreams' ad

Television advertising doesn't just have to be the necessary evil that pays for the shows that you want to watch, and Honda is absolutely proving that with a new two-minute commercial titled Paper. Using stop-motion animation and a heap of illustrated cutouts, the spot showcases what the Power of Dreams motto really means. It runs through highlights like the success in racing, automotive development, Asimo, the HondaJet, and even lawnmowers. The result of all that hard work is spellbinding. The entire two-minute spot already aired during a few NFL games, and doing that was a serious investment. According to Ad Age, during the time that the ad ran the estimated cost per 30 seconds was $300,887. Honda is also prepping a minute-long version for TV, but you can enjoy the whole thing right now in the video, above. HONDA BRINGS 'THE POWER OF DREAMS' TO LIFE WITH TWO-MINUTE COMMERCIAL CREATED BY STOP-MOTION ARTIST AND INFLUENCER PES Elaborate Paper-Flipping Technique Artfully Tells the History of Honda Honda Brand Marketing Tone — Simple, Clever and Emotional — Will Carry Through Across Upcoming Advertising to Help Build a Long-Term Emotional Connection with Consumers Sep 21, 2015 - TORRANCE, Calif. -- Capitalizing on Honda's established, strong brand identity and its core belief in "The Power of Dreams," the company is launching a two-minute commercial, "Paper," during CBS Sunday NFL on Sunday, Sept. 20. After months in the making, thousands of hand-drawn and -colored illustrations from multiple artists provide the platform for an intricate paper-flipping journey to beautifully show Honda's history and range of mobility products. "The goal is for the marketing itself to become a demonstration of Honda thinking and all the people that touch our wide range of products along the way," said Tom Peyton, Assistant Vice President of Marketing for American Honda Motor Co., Inc. "This commercial stands for the courage and conviction to imagine and make dreams a reality and speaks to Honda's innovative nature and respect for personal achievement and contributions." "The Power of Dreams" philosophy speaks to Honda's belief that drives the company's R&D and diverse array of advanced-technology products, and to the determination to bring them to market. This rejuvenated approach to overall brand marketing is the sum of Honda's best thinking and could only come from the company's years of design and innovation.