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Acura shows off RDX accessories and 2020 NSX at SEMA

Following its successful season on the track, Acura speeds to SEMA to showcase a range of performance and race vehicles as well as a new line of concept A-Spec and Acura-branded accessories. Also on the luxury division’s stand will be the Type S Concept sedan and the 2020 NSX, both unveiled in Monterey Car Week in August, the latter wearing the classic Indy Yellow Pearl exterior paint. Acura will show off its accessories on a 2020 RDX. Carbon fiber is the name of the game for its concept A-Spec treatment, used on the grille surround and on the lower front fascia, lower side sill, rear diffuser, lower doors and side mirror caps. ThereÂ’s also a dark chrome theme on the rear Acura badge and A-Spec emblems. A-Spec is offered as a sport appearance trim on the RDX and is supposed to be part of all core Acura models in the future, so weÂ’ll see whether this “concept” A-Spec packages eventually makes it way, whole or in part, to future variants. NSX GT3 Evo To Compete Globally in 2019 View 5 Photos The Acura Genuine Accessories to be shown on the same RDX, by contrast, are available IRL and include roof rails and crossbars, replete with a fork-mount bike attachment, 20-inch wheels with a custom dark tint finish, black lug nuts, black chrome emblems, a carbon-wrapped tailgate accent, illuminated A-Spec trim on the door sills and A-Spec carpet floor mats. ItÂ’s topped with a Thule cargo box. The 2020 NSX will wear the Indy Yellow Pearl color in homage to the old Spa Yellow, one of two yellow paints offered with the first-generation version of the supercar and a favorite among collectors. It joins two generations of championship-winning NSX cars: the 1990 pre-production model driven by Hall of Famer Peter Cunningham to 14 wins and 26 podium finishes between 1991 and 2002, and the NSX GT3 Evo that has won multiple IMSA and SRO races. The carbon fiber-bodied supercar with custom-designed livery is offered for sale globally for around $525,000, Acura says.

New Honda ad has Senna, Type R, Asimo, and astronauts

Now that Honda is back into the guts-and-performance game, automotively speaking, the Japanese company has hit the throttle on hardcore imagery. Its latest is in an ad for the company itself highlighting a small selection of its ample range of products, from motorcycles to an airplane and the coming Acura NSX, branded Honda in other markets. Called "Ignition," Wieden+Kennedy created the 90-second spot for Honda Motor Europe, with the tagline "Dare to do what others only dream of." The theme is a space launch, to give that "feeling of daring and human endeavor," perfectly supported by the print artwork with Asimo the robot up front and fabulously complicated hybrid V6 power units spewing flames from the Formula 1 cars in back. Then there's the family in the HR-V in the middle, defying gravity and sipping from juice boxes, because space is for everyone. Ayrton Senna makes a cameo again, and a Stanley Kubrick aesthetic hangs all over the production. You can check out the ad in the video above.

Acura teams with Galpin to sport-up the 2015 TLX

Acura used the SEMA Show this week to remind enthusiasts that it still considers itself a performance brand, teaming with Galpin Auto Sports to build a TLX that highlights Acura's sporting and racing heritage.
The TLX is painted a deep shade of blue, called Andaro, and the color will be used on the NSX supercar when it returns to the United States in 2015. It rolls on custom gray wheels with gunmetal and "liquid smoke" pieces, and they're wrapped in Pirelli P Zero rubber. The exterior design is punched up with a body kit that adds side skirts, a rear spoiler and new bumpers to create a more sinister look.
The TLX has a sport suspension kit with coilovers with 36-way adjustable damping. There's also brake upgrades and custom exhaust outlets.