1999 Acura Integra Ls Hatchback 3-door 1.8l on 2040-cars

Auto blog

Acura Precision Cockpit Concept is much more than a digital gauge cluster

Audi Virtual Cockpit is one of the single best pieces of technology on the market, bar none. It blends beautiful graphics, easy interaction, and loads of information in a way that similar all-digital gauge clusters from brands like Jaguar, Land Rover, and Cadillac can't match. Other brands might not stand even with Audi, but Acura is certainly going to try. The company is demonstrating its efforts at the 2016 Los Angeles Auto Show with the new Precision Cockpit. Like Audi, JLR, and Cadillac, Acura is using a 12.3-inch display in place of a traditional set of gauges that changes color schemes and animations based on the driving mode. A prominent central display joins the digital IP and features what looks like an evolution of the company's current infotainment software. But rather than a knob and dial or physical buttons, Acura is taking a page out of Lexus' book, using a touchpad to control the center display. View 7 Photos But before we lament the touchpad too much, it's worth pointing out how Acura says its arrangement is different. Using something called "absolute positioning," the touchpad behaves more like an actual touchscreen – tap a corner on the pad and whatever's in the same corner of the display responds. In that way, it sounds like Acura is trying to marry a touchscreen with a more ergonomically comfortable interface. Color us curious. Precision Cockpit also stands apart in how Acura optimized it, designing the system with semi-autonomous driving in mind. The company went as far as to use a real-time 3D graphics engine to display what the vehicle's sensors "see" inside the instrument cluster. There's even an advanced vision mode that allegedly shows "cars, pedestrians, cyclists, and other objects – even those obscured from vision – using artificial intelligence to predict future pathways." While Acura is calling Precision Cockpit a concept, the company confirmed in its official release that the Android-based system "will power future production cars." If it comes with all the tech Acura's promoting here, Precision Cockpit stands to be a significant step forward in the digitization of car interiors. Related Video: News Source: AcuraImage Credit: Acura LA Auto Show Acura Technology Emerging Technologies Infotainment Concept Cars Videos Original Video

2014 Acura MDX ad campaign the most expensive in brand's history

Realizing that it must spend more marketing dollars to compete with the more established luxury automakers, Acura is preparing to launch its most expensive ad campaign ever for its redesigned 2014 MDX. At $78 million, according to Advertising Age, the new "Made for Mankind" campaign that kicks off next month is exactly double what Acura spent on the 2013 RDX launch last year. It's also the brand's first cooperation with its new agency, Boston- and Los-Angeles-based Mullen Advertising. Thanks to its bigger budget, we'll be seeing ads for the MDX pop up just about everywhere from television commercials, cinemas and billboards to videos focused on computers and mobile devices.
The first such video is entitled "Human Race," and it enunciates Acura's recent tagline highlight, the synergy between man and machine. More interestingly, the 2014 MDX, which went on sale this month, doesn't make an appearance in the 60-second spot until close to the end. This video is posted below as well as a press release from Acura along with images of various ads we should start soon.

Acura Type S Concept looks even better in the Monterey sun

A few days ago, Acura showed its Type S Concept in an album of dramatically lit press photos. It is our extreme pleasure to report that the Acura Type S Concept on display at The Quail, with no shadows nor Photoshop to hide in, is even more pleasing to the eye than it was in those photographs. This is the sedan the brand said "sets the stage for re-introducing Type S performance variants to the Acura line-up after a decade hiatus, and will heavily influence the character of the upcoming, second-generation TLX Type S." Our hope is that the phrase "heavily influence the character of" is code for the word "be," and Acura's simply not ready to admit it yet. From the new rectangular "Jewel Eye" LED headlights to the front fascia that could double as an Orc weapon, the flanks with a pentathlete's balance of muscle and leanness, those Halo beam rifle taillights, and the mortar-launcher quad-pipes, this concept is the bee's knees. Acura calls the design language "Chicane," and this expression of it is everything a fan wants to see from the brand. The Double Apex Blue Pearl paint, forged carbon accents, and functional vents only make the sculpture better. We're promised two new Type S offerings in the next two years, an RDX Type S presumed to follow the TLX version. They can't come soon enough. We encourage you to check out the gallery and enjoy every angle of the preview for Acura's coming attractions.