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Acura launches ad spots for Seinfeld's Comedians in Cars Getting Coffee

Acura and Jerry Seinfeld are expanding their partnership as season three of the comedian's web series, Comedians in Cars Getting Coffee, prepares to debut. Seinfeld has paired with director Barry Sonnenfeld to create a series of ads for the luxury brand showcasing the new Acura RLX and MDX.
There are eight spots, written by Seinfeld and directed by Sonnenfeld, that seemingly mock advertisements of the 1960s, with a deep-voiced, smooth-talking host highlighting the cars in question. It's all very folksy, Leave it to Beaver style humor. We'd be lying, though, if we said we weren't reminded a bit too forcefully of Dodge's successful range of Will Ferrell ads when watching the eight Acura spots.
"My idea for Comedians In Cars Getting Coffee was to show this certain aspect of the stand-up comedy world in a way that comedy fans would enjoy experiencing as if they were there," said Seinfeld. "There is absolutely no doubt that without Acura's support I would not have been able to continue beyond the initial experiment. And now Acura has enabled me to extend the concept by creating ads that fit the comedy tone of the show."

2014 Acura MDX shows up exactly as expected

Acura (and parent company Honda, for that matter) doesn't always leave a lot to be left to the imagination when they unveil prototypes at auto shows. Case in point: Take a gander at the Acura MDX Prototype that debuted at the Detroit Auto Show this past January, and then look at the production-spec 2014 MDX pictured above. See what we mean?
Design-wise, there frankly isn't a whole lot to get excited about with this MDX. Sure, a lot of the chiseled, sharp lines from the previous-generation model have been smoothed out in favor of something that will likely have more mass-market appeal, but to our eyes, the MDX has simply lost a lot of its visual flair in the process. To quote Autoblog senior editor Seyth Miersma, this new one just looks like the old one after melting by 10 percent. The end result is something that more closely resembles the company's smaller RDX crossover than anything else, with other subtle design elements mimicking what we've seen on the ILX and RLX sedans. It's all fine, but again, not exciting. The good news, however, is that thanks to the use of new lightweight materials, the 2014 MDX is 275 pounds lighter than the outgoing model.
Updates to what's underneath the MDX's new skin are hardly surprising, but still welcome. Power comes from a direct-injected 3.5-liter V6 making 290 horsepower and 267 pound-feet of torque, mated to a six-speed automatic transmission with both front-wheel drive and Acura's Super-Handling All-Wheel Drive on offer. Acura estimates that front-drive models will achieve 20/28/23 miles per gallon (city/highway/combined), and says that adding the SH-AWD drops those numbers to 18/27/21. Acura will offer a new Integrated Dynamic System that allows the driver to choose between normal, sport and comfort settings, and the new MDX will ride on a choice of either 18- or 19-inch alloy wheels.

2002 Acura NSX fondly remembered in MotorWeek's retro clip

After a long wait, the new Acura NSX is finally here, but so far the latest generation is proving polarizing among enthusiasts. Whether it's complaints about the styling, the nearly $200,000 price, or the switch to hybrid power, nearly everyone seems to have a critique about the new sports coupe. That said, nostalgia for the original NSX remains strong, and the latest MotorWeek Retro Review of the 2002 model reminds us how different the new NSX is from the original. The 2002 model year marked the NSX's transition from pop-up headlights to fixed units, and it also features less noticeable styling tweaks along the sides and at the rear. Behind the driver, there is a 3.2-liter V6 with 290 horsepower and 224 pound-feet of torque, and it routes through a six-speed manual to get the coupe to 60 miles per hour in five seconds. There was also an available automatic gearbox with a 3.0-liter V6 that made 252 hp and 210 lb-ft. MotorWeek's review lavishes praise on the way the NSX drives by calling it "almost unflappable" and saying "body roll was almost nonexistent." With traction control off, the coupe changes character by becoming more twitchy and requiring that drivers use a careful balance of throttle and steering. Sounds perfect. Easily the best part of the review is when MotorWeek claims that a second-generation NSX is on the way. Over a decade later, that vehicle is finally, almost, on sale. Will it live up to the red-hot NSX standard of yore? We're about to find out. If you need any more nostalgia, the show previously remembered the '91 NSX, too. Related Video: