1998 Acura Integra Ls 85k Orig. Miles 5 Speed Manual Runs Out Great Loaded on 2040-cars

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Honda exec says US market near capacity, could hurt subprime buyers

Is there a point in the US auto industry where companies should start considering the welfare of their customers ahead of selling more cars? American Honda Executive Vice President of Sales John Mendel thinks that level exists, and we may be getting very close to it.
According to Automotive News, Mendel believes that finding more customers in the market could require pursuing subprime buyers and offering longer-term loans. However, he refuses to use those tactics. While selling models this way can improve things briefly, the strategies hurt resale prices and lower vehicle profits over time. The company won't do "stupid things in the short-term that damage the person who bought yesterday," he said to Automotive News. "It's a very, very short-term tactic especially in the subprime area."
American Honda, which combines the Acura and Honda brands, has seen market share decline from 9.7 percent to 9.1 percent through July 2014, according to Automotive News, and Autoblog's By the Numbers stats showed it posted falling sales in five of the seven months with data this year. Though, Mendel claims that was partially because the company focused on retail sales over fleets. The delays of the launches for the Honda Fit and Acura TLX likely didn't help either.

Autoblog Minute: Ludacris talks Acura, Tesla, autonomous cars, and more

GRAMMY award winning artist and actor Chris 'Ludacris' Bridges sits down with Autoblog to talk about flying cars, Tesla and his 1993 Acura Legend. Autoblog's Eddie Sabatini reports on this edition of Autoblog Minute featuring an original interview with Ludacris. Show full video transcript text [00:00:00] GRAMMY award winning artist and actor Chris 'Ludacris' Bridges sits down with Autoblog to talk about flying cars, Tesla, and his 1993 Acura Legend. I'm Eddie Sabatini and this is your Autoblog Minute. As Acura prepared for the 2015 SEMA show, the trade show for automotive aftermarket professionals and enthusiasts, they had a chance to take on a unique project: Restoring a damaged 1993 Acura Legend [00:00:30] owned by Ludacris. Autoblog Minute had a chance to sit down with the man himself and discuss why he's held onto this car for so long: [00:01:00] [Ludacris Interview] While we were with him we couldn't resist the chance to ask Ludacris some other questions, like: What does he think of Tesla's Ludicrous mode? [00:01:30] [Ludacris Interview] What does he think of autonomous vehicles? [Ludacris Interview] Does he have a favorite memory from when he first bought his Acura Legend? [00:02:00] [Ludacris Interview] And, if he could have any car today what would it be? [Ludacris Interview] It's always a pleasure to be able to interview a celebrity especially one that's a fellow enthusiast. [00:02:30] For Autoblog, I'm Eddie Sabatini. Autoblog Minute is a short-form video news series reporting on all things automotive. Each segment offers a quick and clear picture of what's happening in the automotive industry from the perspective of Autoblog's expert editorial staff, auto executives, and industry professionals.

Acura Integra to make its racing debut at Pikes Peak Hill Climb

Acura is headed to this year’s Pikes Peak International Hill Climb with a bevy of race cars. Most notable of all is a Pikes Peak-prepped Acura Integra — yes, Acura is already getting the Integra out there for some racing. Beyond the new hatchback making its motorsports debut, Acura is also bringing two TLX Type S race cars and two NSX Type S racers. For the icing on the cake, an NSX Type S will be serving as the official pace car for Pikes Peak this year, too. This particular running of Pikes Peak is special, for itÂ’s the 100th running of the event. The first hill climb at Pikes Peak took place all the way back in 1916; the race went on hiatus during the world wars. As for the cars themselves, Acura provided the greatest detail on the Integra. Modifications include upgraded brakes, new suspension, an HPD differential, wider (and lighter) 18-inch HRE wheels and 245-section-width Pirelli slick tires. The 1.5-liter turbocharged four-cylinder and six-speed manual transmission remain untouched, so itÂ’ll be heading up the hill with the stock 200 horsepower and 192 pound-feet of torque. However, weÂ’ll note the this Integra is sporting some extra-large exhaust tips out the rear, so Acura has clearly done something with the exhaust. The livery for the Integra is an homage to AcuraÂ’s first endeavor into motorsports where the first-gen Integra competed in IMSA and won the 1987 and 1988 championships. Pikes Peak rookie Paul Hubers will pilot the Integra up the hill for Acura. As for the other cars, Acura says that both the NSXs and TLXs are fully prepped for Pikes Peak with plenty of modifications, but doesnÂ’t go into detail about them. The NSX Type S will be trying to beat the previous record set by an NSX in the hybrid fuel class. All of these Acuras, and the rest of the field, will be running up the hill on June 26. Relates video: