1997 Acura Integra Type R on 2040-cars

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New Honda ad has Senna, Type R, Asimo, and astronauts

Now that Honda is back into the guts-and-performance game, automotively speaking, the Japanese company has hit the throttle on hardcore imagery. Its latest is in an ad for the company itself highlighting a small selection of its ample range of products, from motorcycles to an airplane and the coming Acura NSX, branded Honda in other markets. Called "Ignition," Wieden+Kennedy created the 90-second spot for Honda Motor Europe, with the tagline "Dare to do what others only dream of." The theme is a space launch, to give that "feeling of daring and human endeavor," perfectly supported by the print artwork with Asimo the robot up front and fabulously complicated hybrid V6 power units spewing flames from the Formula 1 cars in back. Then there's the family in the HR-V in the middle, defying gravity and sipping from juice boxes, because space is for everyone. Ayrton Senna makes a cameo again, and a Stanley Kubrick aesthetic hangs all over the production. You can check out the ad in the video above.

Rumors abound over Honda's mid-engined 'Small NSX'

The "baby NSX" lately in the news has been in Honda's idea cloud since before the 2008 global financial rift. The company called it the "Small NSX" and reports said it "will really be a scaled-back version" of Acura's exotic, including the mid-engine layout and a variation of the hybrid SH-AWD. It even had a price: $50,000 to $60,000. So more than seven years on, when a series of patent images materialize for what looks like an NSX-inspired Honda sports car, it doesn't prove anything, but it fits. Motoring reports that the Small NSX will sit at the top of a lineup of three mid-engined sports cars intended for the Honda brand - but note that Motoring is based in Australia, where our Acura NSX is sold as a Honda. This Small NSX would be a "radical replacement" for the Honda S2000 that ended production in 2009. Beneath it will be a global version of the S660 roadster that could come here as an S1000 with 125 horsepower. The Civic Type R and a much sportier, reimagined CR-Z will put some long forgotten handling chops at other price points in the model mix. Motoring's sources say the Small NSX design work is, "for all intents and purposes, completed." The consistent rumor regarding engine is the 306-hp 2.0-liter turbo VTEC used in the Civic Type R. One electric motor will be in back to help move the rear wheels, two electric motors will hang on the front axle. Overall power output is put at around 400 hp, with 330 hp of that coming from the ICE, working through a nine-speed dual-clutch transmission. An aluminum frame with aluminum and carbon fiber parts will discourage heft, the final product at aiming at a weight under 3,100 pounds. Its price should be competitive with its intended target, the Porsche Cayman. The 2018 Detroit Auto Show is where we might see it, before it goes into production later that year at Honda's Performance Manufacturing Center in Marysville, OH. Related Video: News Source: Motoring Green Acura Honda Coupe Hybrid Performance honda nsx

Acura Street Performance ILX had an unfortunate smelting accident

There's a fun cliche for all-black cars based on an old Chevrolet Impala SS advertisement - "Lord Vader, your car is ready." It's been reproduced seemingly every time an automaker comes out with a menacing, black car. This Acura Street Performance ILX is for a different movie villain, though. Its advertisement should read, "Goldmember, your car is ready."
Yes, this is a matte gold car, and would probably be lusted after by that freaky deeky Dutch villain. And while it's easy to poke fun at the car's paint job, we're actually quite impressed with what Acura and MAD Industries have done with the car's mechanicals. The 2.4-liter, four-cylinder engine has been boosted to 250 horsepower at the front wheels, thanks to a CT Engineering supercharger and an ECU reflash. A CT Engineering intake adds to the grunt, as does a new, prototype Greddy exhaust.
The car rides on 19-inch Nitto NT05 Max tires and TSW Max wheels, while Tein Super Street coilovers and a Stoptech big brake kit make the compact Acura a bit more controllable. Outside the car, an Acura Accessories body kit has been fitted, while the cabin sports a CT Engineering short shift kit, and a few other items from the Acura catalog.