1994 Acura Integra Ls Hatchback 3-door 1.8l on 2040-cars

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Acura dealer association nabs retiring pitcher Mariano Rivera for New York spot

Mariano Rivera, considered one of Major League Baseball's best relief and closing pitchers, bought an Acura when he debuted in the major leagues in 1995, and has owned nothing but Acuras since. So it was only natural for the New York Acura Dealers group to strike up a partnership. The fruits of the deal can be seen in the latest New York Acura commercial, called "Legends," which stars Rivera and Acuras new and old. It's narrated by actor Steve Schirripa, who played Bobby "Bacala" Baccalieri in HBO's The Sopranos.
"The spots are a nod to Acura's history and the years it overlapped with Mariano's career," says Scott Rodgers, chief creative officer at Tier10, the ad agency that developed the campaign's concept. With the "Legends" campaign, Rivera and the New York Acura Dealers continue a partnership that has provided $800,000 to the pitcher's charity, the Mariano Rivera Foundation.
The hardest part of the commercial was was finding the cars to star in it, according to Douglas Sonders, co-founder of 8112 Studios, the production company that shot the commercial. "Social media saved the day for us," he says. "After days of cold calls and e-mails to all of our contacts, we ended up sourcing everything we needed in 24 hours after asking our online contacts for assistance."

2019 Acura RDX infotainment first impressions | A first step into the touch pad world

One of the greatest design challenges in the modern automotive industry is an infotainment system that provides loads of capabilities, but is also easy-to-use and not overly distracting. Touch screens have been leading the way as the favored option, but Acura is trying a new design that relies on a touch pad with some unique tweaks to separate it from similar systems, such as those seen in competing Lexus models. And we got to try it out in the first production application, the 2019 Acura RDX compact crossover. The key feature of the touch pad is its one-to-one position functionality. What that means is that, if you have a grid of function buttons on the screen, tapping on, say, the upper left corner of the pad will highlight the button in the same area on the screen. And if you were to take your finger off the pad and tap in the opposite corner, that section of the screen would immediately be highlighted. You don't have to slide your finger across the pad to reach selections if you don't want to, and you don't have to slide back from the last function you highlighted. It basically does away with the need to move a cursor around like you would on a laptop with its mouse pad. In practice, it's a little odd to use at first because we mentally connect using a touch pad with the traditional cursor interface of the laptops we use day in and day out. As such, we forgot that we didn't have to scan the screen for the cursor every time we needed to select something. But once we remembered we could skip that, we found it quick and easy to drop our finger down and slide to our preferred function quickly. We could occasionally even pick something on the corners without having to slide at all. This is partly because Acura designed the interface to work with this pad. A representative from Acura's R&D center explained that they tried to put common functions on those corners because they're easy to reach without looking or thinking much. Another bonus to this system is that you don't immediately go to the function the second you press the pad. Instead, the feature is highlighted and still needs a physical click to enter. This is enormously helpful, since it virtually eliminates the chance of going to the wrong selection because you hit a bump or just got lazy with finger placement. Instead, you can get your finger in the right spot and then commit with a button press.

Acura TLX GT racecar to make motorsports debut at Detroit Grand Prix

Acura debuted its TLX GT racecar at the 2014 Detroit Auto Show earlier this year, and it looks like the racer is set to get its first competitive outing in Motown as well. The RealTime Racing team is competing with a single car driven by Peter Cunningham for the Pirelli World Challenge rounds during the Detroit Grand Prix from May 30 through June 1.
Honda Performance Development is developing the TLX GT with a direct-injected, twin-turbocharged V6 engine, based on the production, naturally aspirated version, and all-wheel drive helps maintain traction. A second car is being added to the effort later.
The turbocharged Acura sedan will face competition in the series from vehicles like the Audi R8 LMS, Cadillac CTS-V, Dodge Viper, Nissan GT-R, Porsche 911 and more. With the Detroit Grand Prix hosting the sixth and seventh races in the Pirelli World Challenge GT class schedule, it doesn't seem that Acura is expecting to win the series in its debut season, but it will surely gain valuable experience.