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Check out Honda's sweet stop-motion 'Power of Dreams' ad

Television advertising doesn't just have to be the necessary evil that pays for the shows that you want to watch, and Honda is absolutely proving that with a new two-minute commercial titled Paper. Using stop-motion animation and a heap of illustrated cutouts, the spot showcases what the Power of Dreams motto really means. It runs through highlights like the success in racing, automotive development, Asimo, the HondaJet, and even lawnmowers. The result of all that hard work is spellbinding. The entire two-minute spot already aired during a few NFL games, and doing that was a serious investment. According to Ad Age, during the time that the ad ran the estimated cost per 30 seconds was $300,887. Honda is also prepping a minute-long version for TV, but you can enjoy the whole thing right now in the video, above. HONDA BRINGS 'THE POWER OF DREAMS' TO LIFE WITH TWO-MINUTE COMMERCIAL CREATED BY STOP-MOTION ARTIST AND INFLUENCER PES Elaborate Paper-Flipping Technique Artfully Tells the History of Honda Honda Brand Marketing Tone — Simple, Clever and Emotional — Will Carry Through Across Upcoming Advertising to Help Build a Long-Term Emotional Connection with Consumers Sep 21, 2015 - TORRANCE, Calif. -- Capitalizing on Honda's established, strong brand identity and its core belief in "The Power of Dreams," the company is launching a two-minute commercial, "Paper," during CBS Sunday NFL on Sunday, Sept. 20. After months in the making, thousands of hand-drawn and -colored illustrations from multiple artists provide the platform for an intricate paper-flipping journey to beautifully show Honda's history and range of mobility products. "The goal is for the marketing itself to become a demonstration of Honda thinking and all the people that touch our wide range of products along the way," said Tom Peyton, Assistant Vice President of Marketing for American Honda Motor Co., Inc. "This commercial stands for the courage and conviction to imagine and make dreams a reality and speaks to Honda's innovative nature and respect for personal achievement and contributions." "The Power of Dreams" philosophy speaks to Honda's belief that drives the company's R&D and diverse array of advanced-technology products, and to the determination to bring them to market. This rejuvenated approach to overall brand marketing is the sum of Honda's best thinking and could only come from the company's years of design and innovation.

Acura NSX roadster finally on its way this year?

Autobild put together a slideshow forecasting various convertibles due to arrive from 2018 to 2023. The long-prophesied Acura NSX roadster graced the first slide, reportedly prepped for market launch later this year at a price of 200,000 euros. That's about 13,000 euros more spendy than the hardtop, a relative bargain. Don't call your Goldman private banker yet, though — that Autobild slide is likely as close as any of us will get to said roadster this year. We've been doing the hokey pokey with the droptop NSX for at least six years now. In 2012 an eager enthusiast corps thought a European patent might have revealed the convertible supercar, only to realize it was Acura protecting Tony Stark's screen gem in The Avengers (pictured). In 2016, Autocar reported that Honda viewed the NSX as a platform for experiment and tests of developing technology that "help [ Honda] understand where the brand is going." Those brand explorations meant Honda was "contemplating convertible, lightweight, non-hybrid and all-electric versions." In 2017, Internet snoopers happened on patent images for a droptop coupe first dubbed the "Baby NSX," then potentially the ZSX after more snooping dug up a trademarked name. Even though production plans for a "Small NSX" actually did exist, dated to before 2008, the Small NSX/BabyNSX/ZSX turned out to be the Honda Sports Vision GranTurismo entry when Honda couldn't make a business case for the genuine article. Here we are staring down the same wishing well. Last year Acura sold 137 NSXs in the U.S. through the end of Q1, and so far this year only 67 coupes found buyers in that time. We know the NSX is a halo car, but halos work to best effect when they're visible. So all we know now is that the talented hybrid would do well with any variant that would get it more visibility, of the top-down kind, the Type R kind, perhaps a road-legal, non-hybrid GT3 kind, or any other. Related Video:

2021 Acura TLX outed in European patent images

Acura brought its Type S concept to last year's Monterey Car Week as a glimmer of what we could expect from the all-new TLX coming next year. Since then, we've had better glimpses of the sedan in unintended leaks, the first in Acura's own infotainment system, now in patent images from the European Union Intellectual Property Office. Discovered by French forum Worldscoop, the details in the grayscale drawings match the color image from the infotainment software, giving us another look at hotly anticipated sedan that will infuse much-needed excitement into Acura's lineup. Even though the images show rear bumper cutouts plenty large enough to house quad pipes, the patent is presumed to show the standard TLX trim, not the Type S trim we know is coming. Even so, we can see plenty of Type S concept influence even with the less aggressive bodywork, such as the narrower upper grille and more pronounced lower grille, the garnish on the lower intakes, the side mirror design, and flared rear fenders. The rear end in the patent shows the same taillamps and decklid shutline, aero vents in the bumper, and the reshaped license plate holder moved from the trunk to the bumper.  The bodywork will sit on a new platform, and the bulk of betting money has Honda's 2.0-liter four-cylinder turbo four-cylinder from the RDX as the base engine. That mill making 272 horsepower and 280 pound-feet of torque in the RDX, compared to the 2.4-liter four-cylinder in the current TLX that makes 206 hp and 182 lb-ft. The Type S is expected to inaugurate a brand new 3.5-liter twin-turbo V6 developed specifically for Acura with more than 350 hp, a meaty bump beyond the 290 hp and 267 lb-ft in the present range-topping 3.5-liter V6. The TLX comes in two standard flavors now, so the question is whether Acura will give the 2021 model another engine or output option between standard and the Type S. The MDX Sport Hybrid crossover fits a 3.0-liter V6 powertrain producing a combined 321 hp and 289 lb-ft. On the 2021 TLX, a 10-speed automatic will manage shifting duties, sending power either to the front wheels or to all four through Acura's Super Handling All-Wheel Drive.  The automaker had planned on debuting the car at the New York Auto Show, and the rescheduled debut will come online and is likely not far away. If Acura doesn't show the Type S at the same time, an unveiling of that should come by early next year. Related Video: