1990 Acura Integra Ls Hatchback 3-door 1.8l As/is on 2040-cars

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2014 Acura MDX goes for a camouflaged cruise

While the often misunderstood (and infrequently purchased) Acura ZDX may be going the way of the dinosaur, the company's far more conventional and successful MDX SUV is evolving. In fact, the 2014 MDX seems to be coming along rather nicely, if this latest set of spy images is any indication.
In the camouflaged prototype we see here, it is evident that Acura designers are going for a beefier look for the MDX front end. The current car's pointed and beaked nose are nowhere in evidence on this tester, though some version of Acura's prominent shield grille does seem to remain.
It's a bit difficult to tell if the shape of the glasshouse is much revised on this new car, as the camo is applied in such a fashion as to obscure the post C-pillar design. But it does seem as though, when we look hard at the full-profile shots of the MDX, that the wheel-arch bulges and side character lines of the current vehicle have been replaced with much simpler surfacing.

Acura launches NSX colorizer on Facebook

Automakers typically wait until their new car is actually released to roll out an online configurator interface, but Acura isn't waiting around. Instead it has launched a configurator for the upcoming NSX that's still in the concept phase.
Well, sorta. The online tool launched on Facebook in question isn't a full configurator in that it doesn't let you swap the wheels, install any options or even look into the cabin, let alone customize it. What it does let you do is view the NSX concept from one of three angles and select a color from either an array of presets or from anywhere in the RGB spectrum. We settled on the deep metallic green hue above - what color would you choose?

2013 Acura ILX 2.4

Going Mainstream Has Its Privileges
Acura's experiment with niche models has failed. Competing in the luxury car business by filling white space with product just didn't work for the Japanese automaker. In place of slow-selling models like its ZDX and quirky first-gen RDX, the mindset at Acura has recently switched to more conventional products with vastly improved volume potential. The redesigned 2013 RDX, for example, sold almost as many units in 2012 as it did in 2010 and 2011 combined, and the all-new 2013 ILX has sold more units each month - since going on sale in May - than Acura sold in ZDXs and RLs in all of last year.
While the redesigned RDX is a crucial product to compete with luxury compact crossovers, the ILX might be the most important new product for Acura, as a growing number of premium makes are starting to realize the importance of upscale entry-level compact cars. Ironically, this segment was a pivotal part of the brand's success in the 1980s and '90s thanks to the Integra, but Acura completely abandoned the genre when it killed off the RSX coupe in 2006. The addition of the ILX not only gives Acura a competitive small car again, it also drops the brand's entry price by almost $5,000.