on 2040-cars

Auto blog

Acura puts on display of mechanical horsepower in new ad

Originally forged with a brand identity based on luxury, sportiness and practicality, Acura has spent the last decade or so struggling with its image. The sporting credibility suffered a mighty blow with the loss of cars like the Integra, RSX and NSX, and recent years have seen the Japanese company attempting to recast itself as a technology leader.
All of that makes this latest Acura commercial, Let The Race Begin, even more difficult to understand, metaphorically speaking. The horsepower-horse race 'theme' certainly isn't difficult to fathom, with mecca-equine versions of popular luxury brands filling the screen. But the choice to make Acura's filly a flesh-and-blood creation seems odd, for the high-tech theme. Acura as "thoroughbred apart from the rest of the field" seems to be the rough message here, though we're not sure we're buying it. We're also not sure we're comfortable with how much these ponies reminded us of a certain off-putting robotic dog...
Looks expensive, at any rate. Watch the robot ponies run for yourself, below.

Sony Honda EV venture's plan for online sales has dealers squirming

TOKYO/DETROIT — A new joint venture formed by Japan's Sony Group Corp and Honda Motor plans to introduce a premium electric vehicle later this decade, and the automaker's U.S. dealers are anxious to be part of the sales process. Sony Honda Mobility said on Thursday it was aiming to deliver the first of the unnamed EV by 2026, starting in the United States, and will sell them online. The success of Tesla at selling EVs without franchised dealers is putting pressure on established automakers to overhaul their retail networks. That leaves dealers across most brands concerned about their place in the changing world and whether profits will be squeezed. The online aspect of the Sony Honda plan, as well as the lack of details around how the vehicle will be sold and serviced, has raised questions with the Honda and Acura brand dealers. Many nonetheless expect Honda to work through the existing retail network. "These issues are certainly a concern," said Brian Benstock, general manager and vice president of Paragon Honda and Paragon Acura in Queens, New York. "The best path forward is with the dealers." "We have a role (automakers) can't replicate," said Benstock, who also is on the Acura national dealer advisory board and has spoken with Honda officials about the new vehicle. "There's no way that Honda wants to hurt their existing dealer body." Some dealers questioned why Honda would even consider trying to work outside the current U.S. sales network given its national reach. Honda has about 1,100 Honda dealers and 270 Acura dealers. A Honda spokesperson referred questions about the joint venture to the new company. Sony Honda spokesperson Mai Nagadome said there are still a lot of details to finalize, but selling through the dealers has not been ruled out and customers would feel uneasy without some kind of after-sales service process. "The cost of continuing to develop (internal combustion engine) products along with EVs and autonomous tech and software for the next generation vehicles is proving to be quite the challenge," said Peter Hennessy, dealer principal of Atlanta-based Hennessy Automobile Companies, which includes a Honda store. "I get teaming up with Sony, but it should be done in conjunction with the dealer network, not outside it," he added.

We drive the Acura TLX-GT racecar

Don't break the car. As you can tell from the video, that's the theme of the day at Gingerman Raceway in South Haven, MI. After two short lapping sessions in the Acura TLX-GT fear gave way to familiarity, and a second theme emerged: this is awesome. The anxiety was appropriate. There are only two TLX-GTs in the world, and both were at Gingerman that day. A mishap would potentially put either Ryan Eversly and Peter Cunningham out of contention for the subsequent Pirelli World Challenge race. I did not want to be that guy. But back to the awesome part. The TLX-GT is barely TLX, but more Acura that you might expect. The wheelbase, roof, and doors are all stock dimensions, although all the bodywork is carbon fiber. Out go the front MacPherson struts, in goes a special double-wishbone suspension. All-wheel drive comes from an XTRAC six-speed sequential transmission originally developed for Dakar Rally vehicles. The side mirrors are stock. Under the hood lies a 3.5-liter twin-turbo V6 with a stock block, head, crank, and throttle body. "Under the hood" is a generous term, though, because half of the engine sits inside the cabin. The front end of the block is aft of the front axle - the rest of the hood is taken up with radiators and hoses. To service the turbochargers, the RealTime mechanics remove the top of the dashboard. The front-mid engine location pushes the driver's seat back to the B-pillar, so you sit like Hightower from Police Academy. Only with less visibility. This does not calm the nerves. Nor does the din of 600 or so unmuffled horsepower. My first laps were understandably timid. But the TLX-GT is actually easy to drive. You get used to the low, rearward seating position almost immediately. Once rolling you don't need the clutch for shifts - just bang the right and left paddles to go up and down. I even became accustomed to the acceleration. At more than 3,000 pounds curb weigh the TLX-GT is quick, but not as explosive as cars like the Chevrolet Corvette Z06. Where the TLX-GT blows away road cars is in grip and braking, neither of which I fully exploited. The brake pedal is so hard you feel like you're standing on it just to get the pads to bite. Once engaged, they're like an endless well of deceleration, with ABS somewhere down at the bottom of the abyss. Second lapping session over, car returned intact and adrenaline high in full effect. I had the uncontrollable urge to get back behind the wheel. I mean, I barely had time to get up to speed.