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The future of Acura is coming to Detroit

What you're looking at here is a teaser of the Acura Precision Concept – a showcar that will introduce the new design language for the brand. Acura is determined to inject some a larger performance aura into its brand, and for now, it plans to do that with stronger design language. "The Acura Precision Concept will serve as the inspiration for the styling and proportion of the next-generation of Acura vehicles, especially for our sedans," says design director Dave Marek. We like what we see, too. The showcar has a long hood, short rear deck, and very strong character lines down the side. Those are classic rear-wheel-drive proportions, but as we know, that's kind of a long-shot for a new Acura. We'll see the full concept at the Detroit Auto Show in January. Here's hoping it looks awesome. Acura Precision Concept to Debut at 2016 North American International Auto ShowCreated by Acura's U.S. design team, Acura Precision Concept points to performance focus of future Acura design TORRANCE, Calif. (Dec. 18, 2015) – Acura will unveil the Acura Precision Concept at the 2016 North American International Auto Show in Detroit on January 12 at 8:00 am ET, the brand announced today. Created by the Acura Design Studio in California, the Acura Precision Concept will help set the direction for future Acura design; in particular, the next generation of performance-luxury sedans. "The Acura Precision Concept will signal the stronger and sharper focus of Acura styling on our core DNA we call 'precision crafted performance'," said Dave Marek, global creative director for the Acura brand. "It is our intention to more strongly express performance through design and the Acura Precision Concept will serve as the inspiration for the styling and proportion of the next-generation of Acura vehicles, especially for our sedans." Acura today also announced details of its launch plans for the next-generation NSX supercar, coming to market next spring. Acura is on track to post its fourth consecutive year of U.S. sales growth in 2015, and best sales since 2007, with sales up 6.9 percent through November.

Acura is livestreaming an augmented reality race on Facebook

Honda's luxury car brand Acura is set to livestream an augmented reality race featuring its 2018 TLX A-Spec sedan. The event will see four drivers hit a real track while wearing AR helmets that will create new virtual environments for each lap. Aside from spectating, viewers will also be able to interact with the racers on Facebook Live. The race will see each driver attempt to clock the fastest overall time during a three-lap time trial. That sounds simple enough, until the AR environments come online and really begin altering what the drivers see. As a result, each lap will trigger a new mixed-reality environment, visible to both the drivers and viewers. Central to the virtual experience will be the computer-connected helmets worn by the racers. Within each helmet is a HD screen with a two-way mirror that allows the driver to see the AR overlaid onto the real track. A computer rig in the backseat, powered by the Acura's battery, will generate the environments. To ensure the experience runs smoothly, Acura will have to track the objects on the tarmac and the movement of the car itself. Of course, this isn't Forza, so you can't just rewind the action should something go wrong, so Acura will use custom-made tracking gear to ensure the drivers don't plough into a wall because their eyes deceive them. You can tune into the race on Monday at 8pm ET on YouTube, Facebook, and Twitter. Viewers will be shown the action courtesy of cameras placed on the drivers' helmets and around the track. Facebook Live audience members will also be able to offer hints and tips. Acura claims the interactions will transform viewers into a virtual pit crew. But all you'll really be doing is smashing a Facebook reaction at a given time to reveal a shortcut to the driver -- which isn't quite the same, is it?This article by Saqib Shah originally appeared on Engadget, your source for this connected life.Related Video: Marketing/Advertising Motorsports Acura Racing Vehicles Sedan augmented reality acura tlx

Acura NSX coming to Detroit, the wait is almost over [w/video]

Finally. After spending years rounding three bases in the development of the second coming of the Acura NSX, we can espy home base just beyond the turn of the year. Here is your first teaser image for the profoundly anticipated coupe that will show itself in production form at the 2015 Detroit Auto Show. (We've even brightened it up for you, but feel free to see it in high-res, original form, along with a few other teaser shots, here.) What we can see of it looks like the last camouflaged prototype we saw at the 'Ring, save for switching out the prorotype's traditional headlights for Acura's jeweled units. After years of foreplay, well... let's just say we're ready. The coupe, its zirconium e-coat and its twin-turbocharged Sport Hybrid power unit – aimed at Ferrari 458 Italia performance for Audi R8 money – will be uncovered on January 12, 2015 at 11:50 AM Eastern time, and you can watch it as it happens at www.youtube.com/acura. There's a teaser video, below, to whet your appetites. Next month's NSX debut kicks off what John Mendel, executive vice president of American Honda, calls "The Year of Honda." Speaking to members of the media at an event in Detroit Tuesday, Mendel said that following the NSX, Honda will debut a new version of the Pilot SUV in 2015, as well as a redesigned Ridgeline pickup. Mendel also confirmed that Honda will launch small-displacement, turbocharged engines for use in production vehicles. As for Acura, the company's luxury division will offer the new ILX this year, and Mendel hinted that the RDX and MDX crossovers will get a few updates to make them more competitive within their respective segments. It sounds like a busy year, for sure. And we're ready and waiting (we've been waiting...) for the NSX to kick it all off. Head below to read the official confirmation statement, and to see a teaser video. Acura NSX Production Model to Make World Debut at 2015 North American International Auto Show TORRANCE, Calif., December 17, 2014 – The production version of the highly anticipated Acura NSX supercar, successor to the legendary original NSX, will make its world debut at the 2015 North American International Auto Show on January 12, 2015. The model will reflect the production design and specifications of the mid-engine Acura supercar that is slated to launch in 2015.