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Autoblog Podcast #343

George Kennedy from Boldride.com, BMW i3, NACTOY long list, Bentley SUV
Episode #343 of the Autoblog podcast is here, and this week, Dan Roth and Steven Ewing are joined by George Kennedy, Autoblog alum and Editor-in-Chief of Boldride.com. Topics include the unveiling of the BMW i3, the 2014 North American Car and Truck of the Year long list, and the green-lighted Bentley SUV. As always, we start with what's in the garage, but then answer some of your questions before diving into the week's news. For those of you who hung with us live on our UStream channel, thanks for taking the time. You can follow along after the jump with our Q&A. Thanks for listening!
Autoblog Podcast #343:

2019 Acura RDX to race in Pikes Peak Hill Climb

Acura just launched the 2019 Acura RDX crossover, and what better way to kick things off than a little motorsport? That's right, Acura will be racing a modified RDX in none other than the Pikes Peak International Hill Climb. It's Acura's seventh consecutive year participating in the daring ascent, which sees 156 turns over the course of 12.4 miles. On June 24, the RDX will attempt the climb to the summit's elevation of 14,114 feet. To help its Exhibition Class run, the RDX's 2.0L VTEC engine has been given a larger turbocharger and an electric supercharger, which brings output up to 350 horsepower and 330 pound-feet of torque. The vehicle also benefits from race-tuned suspension, custom 19-inch wheels and Pirelli racing tires, and front Brembo brakes. Behind the wheel will be by Jordan Guitar of Acura R&D's North American Chassis Development Group. The RDX will be joined at the race by three other Acuras: a production-based NSX competing in the Time Attack 1 Class, and two TLXs in the Open Class. One is a TLX A-Spec with an upgraded suspension and 500-horsepower turbo V6. The other is a TLX GT with a modified twin-turbo V6 and suspension developed specifically for Pikes Peak. Related Video:

Check out Honda's sweet stop-motion 'Power of Dreams' ad

Television advertising doesn't just have to be the necessary evil that pays for the shows that you want to watch, and Honda is absolutely proving that with a new two-minute commercial titled Paper. Using stop-motion animation and a heap of illustrated cutouts, the spot showcases what the Power of Dreams motto really means. It runs through highlights like the success in racing, automotive development, Asimo, the HondaJet, and even lawnmowers. The result of all that hard work is spellbinding. The entire two-minute spot already aired during a few NFL games, and doing that was a serious investment. According to Ad Age, during the time that the ad ran the estimated cost per 30 seconds was $300,887. Honda is also prepping a minute-long version for TV, but you can enjoy the whole thing right now in the video, above. HONDA BRINGS 'THE POWER OF DREAMS' TO LIFE WITH TWO-MINUTE COMMERCIAL CREATED BY STOP-MOTION ARTIST AND INFLUENCER PES Elaborate Paper-Flipping Technique Artfully Tells the History of Honda Honda Brand Marketing Tone — Simple, Clever and Emotional — Will Carry Through Across Upcoming Advertising to Help Build a Long-Term Emotional Connection with Consumers Sep 21, 2015 - TORRANCE, Calif. -- Capitalizing on Honda's established, strong brand identity and its core belief in "The Power of Dreams," the company is launching a two-minute commercial, "Paper," during CBS Sunday NFL on Sunday, Sept. 20. After months in the making, thousands of hand-drawn and -colored illustrations from multiple artists provide the platform for an intricate paper-flipping journey to beautifully show Honda's history and range of mobility products. "The goal is for the marketing itself to become a demonstration of Honda thinking and all the people that touch our wide range of products along the way," said Tom Peyton, Assistant Vice President of Marketing for American Honda Motor Co., Inc. "This commercial stands for the courage and conviction to imagine and make dreams a reality and speaks to Honda's innovative nature and respect for personal achievement and contributions." "The Power of Dreams" philosophy speaks to Honda's belief that drives the company's R&D and diverse array of advanced-technology products, and to the determination to bring them to market. This rejuvenated approach to overall brand marketing is the sum of Honda's best thinking and could only come from the company's years of design and innovation.