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Acura dealer association nabs retiring pitcher Mariano Rivera for New York spot

Mariano Rivera, considered one of Major League Baseball's best relief and closing pitchers, bought an Acura when he debuted in the major leagues in 1995, and has owned nothing but Acuras since. So it was only natural for the New York Acura Dealers group to strike up a partnership. The fruits of the deal can be seen in the latest New York Acura commercial, called "Legends," which stars Rivera and Acuras new and old. It's narrated by actor Steve Schirripa, who played Bobby "Bacala" Baccalieri in HBO's The Sopranos.
"The spots are a nod to Acura's history and the years it overlapped with Mariano's career," says Scott Rodgers, chief creative officer at Tier10, the ad agency that developed the campaign's concept. With the "Legends" campaign, Rivera and the New York Acura Dealers continue a partnership that has provided $800,000 to the pitcher's charity, the Mariano Rivera Foundation.
The hardest part of the commercial was was finding the cars to star in it, according to Douglas Sonders, co-founder of 8112 Studios, the production company that shot the commercial. "Social media saved the day for us," he says. "After days of cold calls and e-mails to all of our contacts, we ended up sourcing everything we needed in 24 hours after asking our online contacts for assistance."

Honda delays JDM Legend over quality concerns

Honda has been having some quality issues lately, to say the least. Most of those have revolved around the airbags supplied by Takata, but not exclusively. The new Fit Hybrid, for example, has been subject to five consecutive recalls in the year since it launched. And now the Japanese automaker is reportedly delaying the launch of its new Legend sedan. The Legend, for those unfamiliar, is what Honda calls the Acura RLX in the Japanese Domestic Market – a model that has been subject to a handful of recalls in the United States, affecting components ranging from headlights to seatbelts to suspension bolts. Such quality control issues have prompted Honda to delay the introduction of its flagship sedan in its home market, pushing its arrival in Japanese showrooms back from the fall (when the model was revealed) initially to January 22 and now to February 20, according to the report from Bloomberg. The extra time is earmarked the give Honda engineers the opportunity to look into potential problems with the vehicle's radar safety system and its advanced hybrid powertrain, before introducing it to the local market. Hopefully further recalls can be avoided once deliveries have commenced.

2017 Acura NSX production launches in April

After a decade of waiting and a few false starts, the new Acura NSX will finally start rolling out of its Marysville, OH, factory in late April. Customer deliveries won't be too far behind. We can't wait to hear whether buyers find the supercar as fast and comfortable as we did during the First Drive. Trial production is already underway at the NSX's bespoke factory called the Performance Manufacturing Center. The plant is specifically for production of low-volume vehicles with cutting-edge tech. The site employs 100 people to construct, paint, and check the quality of the new supercar, and they need 14 hours to build each one. Robots take care of some of the more intricate tasks like MIG welding the space frame. View 6 Photos It also takes workers six hours to build each NSX's 3.5-liter V6 by hand at the nearby engine plant in Anna, OH. They machine balance every one and run the powerplant through a 150-mile break-in procedure. While the supercar isn't at dealers yet, you can already build your own 2017 NSX online. Prices start at $157,800 (after $1,800 for destination), but the first examples only come with carbon-ceramic brakes, which add at least $9,900 to the price. When Autoblog editors optioned them out, the cheapest we managed was $172,700. Related Video: ACURA ANNOUNCES PLANS FOR START OF SERIAL PRODUCTION OF THE 2017 ACURA NSX Performance Manufacturing Center is exclusive global production home for Acura NSX with serial production to begin late April World-class facility boasts quality, craftsmanship and technological innovation Mar 17, 2016 - MARYSVILLE, Ohio -- Acura today announced that the all-new Performance Manufacturing Center will begin serial production of the next-generation Acura NSX supercar in late April, with customer deliveries to commence thereafter. The new Performance Manufacturing Center (PMC) is the exclusive global manufacturing facility for the all-new Acura NSX supercar and is structured around an innovative blend of people and technology. Combining human craftsmanship and technological innovation, the PMC utilizes new approaches to vehicle construction, paint, assembly and quality confirmation to deliver on the Acura brand DNA of Precision Crafted Performance.