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Acura will let you reserve a 2023 Integra starting next month

For anybody who is trying to get their hands on the 2023 Acura Integra right when it comes out, this one’s for you. Instead of a normal launch, Acura is launching the Integra with a reservation list.  YouÂ’ll be able to reserve and pre-order an Integra online starting March 10. Of course, the reservation process still fully involves dealerships, as Acura states, “reservations handled by participating dealers” at the bottom of its press release. Acura hasnÂ’t revealed production details or even shown us photos of the IntegraÂ’s interior yet, but since itÂ’s going to ask folks to reserve a car to buy, we suspect those details and photos will be coming soon. If you want a sneak peek, we got some photos of the partially-covered interior of the Integra Prototype. Pricing is just as vague as before, too, as Acura simply states that it “will start around $30,000.” The actual website where Acura directs you says “supply will be limited” of the Integra. In todayÂ’s market, that very well may be true. However, the base Integra has never been, nor do we expect it to be, a limited-availability model. ItÂ’s an entry-level, sporty hatchback that will eventually be widely available, even if a certain level of hype makes them thin on the ground upon initially launching. Basically, donÂ’t be fooled by the messaging. If you do want to reserve one, Acura has a sign-up on its website that will put you on a list to be notified the second the reservation site goes live. ThereÂ’s no suggestion that any deposit will be required to reserve a spot for now, but weÂ’ll be looking out for details on that closer to the launch of reservations on March 10. Related video:

2014 Acura RLX Sport Hybrid [w/video]

Having already driven and reviewed the 2014 Acura RLX this year, colleagues Steven Ewing and Jeffrey Ross poured several thousand words into apprising it, then someone took the safety off the Comments and flipped them to "Fully Automatic" because those two reviews and four brief posts were hit by more than 1,200 of your deeply felt sentiments.
People care about Acura.
Roughly half of those comments were in reply to news of this car, the 2014 RLX Sport Hybrid SH-AWD, a sedan that intends to show that Acura cares, too. Underneath a skin almost imperceptibly different from the standard RLX, the one that has given us P-AWS (Precision All-Wheel Steer), is a Super Handling All-Wheel Drive (SH-AWD) system that replaces the mechanical components it relies on in the TL and MDX with computerized sophistication and three electric motors. Top that off with more power, and the aim is to provide a machine that does a better job of getting Acura a starting spot in the premium luxury game than the erstwhile and now all-but-forgotten RL that the RLX replaces.

Acura dealer association nabs retiring pitcher Mariano Rivera for New York spot

Mariano Rivera, considered one of Major League Baseball's best relief and closing pitchers, bought an Acura when he debuted in the major leagues in 1995, and has owned nothing but Acuras since. So it was only natural for the New York Acura Dealers group to strike up a partnership. The fruits of the deal can be seen in the latest New York Acura commercial, called "Legends," which stars Rivera and Acuras new and old. It's narrated by actor Steve Schirripa, who played Bobby "Bacala" Baccalieri in HBO's The Sopranos.
"The spots are a nod to Acura's history and the years it overlapped with Mariano's career," says Scott Rodgers, chief creative officer at Tier10, the ad agency that developed the campaign's concept. With the "Legends" campaign, Rivera and the New York Acura Dealers continue a partnership that has provided $800,000 to the pitcher's charity, the Mariano Rivera Foundation.
The hardest part of the commercial was was finding the cars to star in it, according to Douglas Sonders, co-founder of 8112 Studios, the production company that shot the commercial. "Social media saved the day for us," he says. "After days of cold calls and e-mails to all of our contacts, we ended up sourcing everything we needed in 24 hours after asking our online contacts for assistance."