2001 Acura Cl Coupe Runs And Drives S-type on 2040-cars

Auto blog

Acura NSX and David Lee Roth wail together in Super Bowl spot

Super Bowl 50 is just over a week away, but carmakers are already rolling out their big ads. Acura's newly released commercial uses the screams and moans from Van Halen's David Lee Roth and the song Runnin' with the Devil to build excitement about the upcoming supercar. As Van Halen plays, the NSX evolves from a slab of metal into the turbocharged, hybrid coupe. In a patriotic touch, the commercial uses red, white, and blue to subtly communicate the supercar's US development and production. It's a clever ad, sure, but we wish it showed more of the new NSX's high-performance capability. There's never a bad time to listen to some Van Halen, though. The video above is the 30-second Super Bowl commercial, which airs during the first quarter. However, the clip below is a one-minute version that lets the visuals breathe more. The longer cut is the better one, but Acura's choice is understandable given the expense of Super Bowl ad time. Acura Rolls Out American-made NSX Supercar with Super Bowl Commercial Set to Van Halen Classic, Runnin' with the Devil Jan 29, 2016 - TORRANCE, Calif. Iconic Van Halen song infuses high-voltage energy into NSX rollout Comprehensive activation includes social media sweepstakes, enabling consumers to experience the NSX Acura is one of the first brands to use Twitter Conversational Video to launch Super Bowl spot Acura is showcasing the next generation NSX, the only supercar made in America1, to the soundtrack of an iconic American rock song in a new commercial that will debut during Super Bowl 50. The high-energy vocal effects of the Van Halen classic Runnin' with the Devil provide the powerful beat for the Acura commercial that will appear during the first quarter of the big game. The spot is a showcase of the Precision Crafted Performance brand direction that is core to the Acura brand and vividly represented in the NSX supercar. The new Acura Super Bowl commercial is posted to Acura.com and Acura social media channels for previewing before the big game and is augmented with a series of unique social media activations and live experiences, including one of the first applications of Twitter Conversational Video to launch a Super Bowl spot. "In our Acura commercial, we wanted to convey the excitement of the NSX to a big Super Bowl audience," said Jon Ikeda, vice president and general manager of Acura.

Autoblog Minute: Ludacris talks Acura, Tesla, autonomous cars, and more

GRAMMY award winning artist and actor Chris 'Ludacris' Bridges sits down with Autoblog to talk about flying cars, Tesla and his 1993 Acura Legend. Autoblog's Eddie Sabatini reports on this edition of Autoblog Minute featuring an original interview with Ludacris. Show full video transcript text [00:00:00] GRAMMY award winning artist and actor Chris 'Ludacris' Bridges sits down with Autoblog to talk about flying cars, Tesla, and his 1993 Acura Legend. I'm Eddie Sabatini and this is your Autoblog Minute. As Acura prepared for the 2015 SEMA show, the trade show for automotive aftermarket professionals and enthusiasts, they had a chance to take on a unique project: Restoring a damaged 1993 Acura Legend [00:00:30] owned by Ludacris. Autoblog Minute had a chance to sit down with the man himself and discuss why he's held onto this car for so long: [00:01:00] [Ludacris Interview] While we were with him we couldn't resist the chance to ask Ludacris some other questions, like: What does he think of Tesla's Ludicrous mode? [00:01:30] [Ludacris Interview] What does he think of autonomous vehicles? [Ludacris Interview] Does he have a favorite memory from when he first bought his Acura Legend? [00:02:00] [Ludacris Interview] And, if he could have any car today what would it be? [Ludacris Interview] It's always a pleasure to be able to interview a celebrity especially one that's a fellow enthusiast. [00:02:30] For Autoblog, I'm Eddie Sabatini. Autoblog Minute is a short-form video news series reporting on all things automotive. Each segment offers a quick and clear picture of what's happening in the automotive industry from the perspective of Autoblog's expert editorial staff, auto executives, and industry professionals.

2021 Acura TLX Long-Term Update | Drive mode selector is a surprise delight

You may have seen last week my column espousing the sensory benefits of physical switchgear in cars. They can add a bit of fun and character in the smallest ways. As it turns out, our long-term Acura TLX has a great example of this idea: the drive mode selector. In most cars, drive modes are typically chosen via a nondescript button tucked away in the center console. Sometimes the selector is buried in an infotainment menu. But in the TLX, it’s a huge, gleaming knob placed front and center in the main control stack. It would be impossible to miss. ItÂ’s actually even more prominent than the buttons for shifting. 2021 Acura TLX A-Spec View 51 Photos With the size and placement, itÂ’s a nice dial to grasp, and works with smooth action and a solid stop in either direction for flipping through modes. But what really brings it together is the speed at which modes are selected, and the sound the infotainment system makes upon choosing one. In some cars it can take a long time for the system to acknowledge your selection and engage it, but the Acura activates it nearly as soon as youÂ’ve let the dial snap back to center. And it confirms your choice with sort of whoosh-y electronic clink through the speakers. ItÂ’s the kind of quick reaction and sound design you get from high-quality video game menus. All of these aspects make the TLX nicer to use and feel more premium. It doesnÂ’t feel like a hassle to change drive modes since it takes very little time and works well. ThatÂ’s especially welcome if you like driving it in the sport mode, since the car defaults to the normal mode on start-up. It also makes the car feel like it has fast-acting software befitting a premium car. It may seem like a small thing, but small things matter when cars have become so good. And I appreciate that Acura took its time with this seemingly little component. Related Video: