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Check out Honda's sweet stop-motion 'Power of Dreams' ad

Television advertising doesn't just have to be the necessary evil that pays for the shows that you want to watch, and Honda is absolutely proving that with a new two-minute commercial titled Paper. Using stop-motion animation and a heap of illustrated cutouts, the spot showcases what the Power of Dreams motto really means. It runs through highlights like the success in racing, automotive development, Asimo, the HondaJet, and even lawnmowers. The result of all that hard work is spellbinding. The entire two-minute spot already aired during a few NFL games, and doing that was a serious investment. According to Ad Age, during the time that the ad ran the estimated cost per 30 seconds was $300,887. Honda is also prepping a minute-long version for TV, but you can enjoy the whole thing right now in the video, above. HONDA BRINGS 'THE POWER OF DREAMS' TO LIFE WITH TWO-MINUTE COMMERCIAL CREATED BY STOP-MOTION ARTIST AND INFLUENCER PES Elaborate Paper-Flipping Technique Artfully Tells the History of Honda Honda Brand Marketing Tone — Simple, Clever and Emotional — Will Carry Through Across Upcoming Advertising to Help Build a Long-Term Emotional Connection with Consumers Sep 21, 2015 - TORRANCE, Calif. -- Capitalizing on Honda's established, strong brand identity and its core belief in "The Power of Dreams," the company is launching a two-minute commercial, "Paper," during CBS Sunday NFL on Sunday, Sept. 20. After months in the making, thousands of hand-drawn and -colored illustrations from multiple artists provide the platform for an intricate paper-flipping journey to beautifully show Honda's history and range of mobility products. "The goal is for the marketing itself to become a demonstration of Honda thinking and all the people that touch our wide range of products along the way," said Tom Peyton, Assistant Vice President of Marketing for American Honda Motor Co., Inc. "This commercial stands for the courage and conviction to imagine and make dreams a reality and speaks to Honda's innovative nature and respect for personal achievement and contributions." "The Power of Dreams" philosophy speaks to Honda's belief that drives the company's R&D and diverse array of advanced-technology products, and to the determination to bring them to market. This rejuvenated approach to overall brand marketing is the sum of Honda's best thinking and could only come from the company's years of design and innovation.

Honda celebrates 30th anniversary of the NSX with a look back at how it began

In 1989, the baseball-loving Japanese dipped their bats in pine tar and came to the U.S. to take gigundous swings. That single year launched five legends: Lexus LS400, Infiniti Q45, Nissan 300ZX Twin Turbo, Mazda MX-5 Miata, and Acura NS-X concept. The Chicago Auto Show (!) hosted the global debuts of the Mazda and the Acura. While Mazda celebrates the bygones with the 30th Anniversary Miata, Acura's reminiscing with a look at how the NSX — a car Motor Trend described in 1990 as, "[The] best sports car the world has ever produced. Any time. Any place. Any price ..." — came to be. The development yearbook opened in 1984, a year after Honda returned to Formula One as an engine supplier for the Spirit team, and for the second Williams chassis in the last race of the season. For the first time in the automaker's history, Honda wanted to build a production car with the engine behind the cabin, one that would demonstrate Honda's engineering prowess and "deeply rooted racing spirit." The sports car would also serve as a halo for the not-yet-launched Acura brand. The engineering team built the first test vehicle in February 1984 on the bones of a first-generation Honda Jazz. After four years of formal development, Honda parked the NS-X Concept in a conference room at Chicago's Drake Hotel in February 1989. This is where the media would meet the red wonder before the public show-stand debut. The F-16 Fighting Falcon-inspired coupe was built on the world's first all-aluminum monocoque, and its SOHC V6 ran with titanium connecting rods. Before the press conference, then-Honda president Tadashi Kume got in the NS-X, started the engine, and revved to the 8,000-rpm redline — a noise felt by everyone in the adjacent conference room attending a Ford press conference. Honda's PR man at the time yelled, "Mr. Kume, stop it! They're gonna hear this!" When Kume got out, he asked Honda engineers present why they didn't put their new VTEC technology in the NS-X. (What's Japanese for, "Why didn't the VTEC kick in, yo?!") They told him VTEC had been created for four-cylinder engines. Kume told them to work on a V6 application. More suggestions came from journos who drove the early prototypes at Honda's Tochigi R&D Center, who said the NS-X "could use more power." The development team had grabbed the SOHC V6 from the Acura Legend for the NS-X concept, and it put out 160 horsepower in the luxury sedan.

2019 Acura NSX Track Test Review | Exotic tech, exhilarating performance

EAST LIBERTY, Ohio — The 2019 Acura NSX makes sonorous noises behind my ear as the tachometer soars toward 7,500 rpm. My hands grip the squared-off steering wheel a bit too hard as I scrub off about 60 mph and dive into the first corner of the Transportation Research Center (TRC) dynamic handling course. There's 3,878 pounds of car beneath me, but the front tires do exactly what my hands tell them to, without hesitation, and I'm through the double apex corner without even thinking about the defiance of physics I just witnessed. On paper, a nearly 4,000-pound track car makes no sense. Yet in practice, it's just as tossable and eager to change direction as something much lighter. This is the NSX's party trick, thanks to some magic with the suspension and all-wheel drive system on this car. And while the new NSX is a very different vehicle than its predecessor, it was born of a similar spirit of innovation and forward thinking. The original Acura NSX hit the streets in 1991, establishing a new set of rules for every supercar released since. Constructed of an aluminum body — still an exotic material mainly used in competition vehicles — with curves that still drop jaws today, it was every bit as sophisticated as a Ferrari. But unlike Ferraris of the time, it was also reliable and easy to drive. Slide behind the wheel of a 1991 NSX, and you'll be transported back to a time when outward visibility was still in style. You can see the ground right in front of the nose. Turn around, and there's nothing blocking your view but a low wing. It's essentially a bubble canopy. Acura knows owners of the original NSX, your author included, absolutely love this about their cars. The effort to make the cockpit of the NSX similar is appreciated, even if modern crash standards prevent a perfect implementation. There are other subtle throwbacks. Every original NSX made a distinctive intake whine when winding it up to 8,000 rpm, and the new NSX has real intake noise physically pumped into the cabin to replicate this sweet sound all the way through the rev band. Another echo of the original is the simplified, sedate dash layout — eminently usable and likely to age well. A simplified version of the new RDX infotainment system would have fit the bill, too, but sadly it's not present. Under way, however, the generational similarities cease. Our time on this trip in the 2019 model was spent solely on track at TRC, and it was a wholly different experience from the old car.