2016 Volkswagen Touareg Executive Pkg. on 2040-cars

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Ram and Alfa Romeo top J.D. Power study of best automaker websites

Imagining a new car can be terrific fun, especially if the new car is an Alfa Romeo. So say the fantasy engineers at the J.D. Power agency, who’ve found that Alfa and Ram, sister brands under the Stellantis umbrella, offer potential buyers the most attractive consumer websites, which are often their first viable encounter with those vehicles. Power found that those marques lead the mass market and premium categories in its twice annual Manufacturer Website Evaluation Study. In the premium segment, Alfa Romeo led with 755 points, up six points over BMW, 10 points ahead of Infiniti, 14 points past of Jaguar, and 18 points up on Porsche. By contrast, Volvo and Audi trail the pack with 689 points, and are behind Genesis (699 points), Tesla (720), and Cadillac (721), all of which perform worse than the premium segment average of 724 points. The summerÂ’s study showed that in the mass market segment, Ram leads with an impressive 735 points, which puts it six points ahead of GMC, seven points atop its stablemate Jeep, eight points beyond Subaru, and 22 points ahead of the industry average. Volkswagen finished dead last among mass market names, but only one point behind Ford, 684 to 683 out of a possible 1,000. Segment average, as noted, was 713 points. “Website satisfaction can be volatile, and automotive websites are not immune to changing preferences,” said Jon Sundberg, director of digital solutions at J.D. Power. “However, manufacturers have shown to be very agile when it comes to website design and ensuring their sites meet modern standards, more so than many other industries, as exemplified through the study data.” Marketing/Advertising Alfa Romeo Audi BMW Ford Volkswagen

VW debuts Get Happy Super Bowl ad

Brace yourself for another tidal wave of Super Bowl commercials. Volkswagen has released its spot for this year's big game. Set to air during the second quarter, the Get Happy spot follows one jubilant office worker as he makes his way through the day, spreading joy wherever he goes. The source of his happiness? A Volkswagen Beetle, of course. Now, if you're wondering why a gaggle of white guys are running around on your screen with Jamaican accents, it will help to know the spot is part of a larger Get Happy campaign featuring Jimmy Cliff.
The first ad in the series featured the artist singing his rendition of "C'Mon, Get Happy," complete with a little help from some notorious unhappy YouTube stars. You can take a look at the new ad before it airs below, along with the complete press release for a little more background.

Tanner Foust checks out his new VW Beetle GRC rally car

Racing driver and Top Gear USA host Tanner Foust is a very busy guy. After all, he's competing in rounds of both Global Rallycross series and FIA World Rallycross Championship, not to mention his TV duties. However, we probably shouldn't feel too sorry for him, because his job puts him behind the wheel of some truly crazy machinery.
Case in point is his latest ride in Global Rallycross - the Volkswagen Beetle GRC. The German company claims that this all-wheel drive Bug makes around 540 horsepower from its 1.6-liter turbocharged four-cylinder and can shoot to 60 in under 2 seconds. Plus, if this video is any indication, this Volkswagen sounds like a machine gun when throwing revs at idle, and it can do some wonderfully easy four-wheel drifts.
Previously, Foust was driving a VW Polo for Andretti Autosport in GRC, but the team unveiled the look of the Beetle GRC at the Chicago Auto Show. Now, Foust is finally getting to show off his new office to the public, and like VW's tagline for the new car claims, it's way hotter than Herbie.