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Street Glory Mappers turning cars into dynamic billboards like this

A French marketing firm with the impenetrable name of Street Glory Mappers is literally turning cars into billboards. Of course, we've all seen vehicles painted up for promotional use, but this company is taking that concept even further by including video.
Street Glory Mappers equips the vehicles with a large video screen behind the windshield to play whatever is being advertised. According to the company's promo, it may even be possibly to sync up the vehicle's lights with the show, as well. The firm claims that it's a great form of temporary, mobile marketing because the car can arrive at the location, play the video and then go away when the prospective audience leaves.
While it doesn't necessarily seem any more effective than other forms of advertising, the firm's idea is at least unobtrusive. After all, it's easier to ignore a stationary car than a person handing out flyers. However, vehicle flashing its lights and playing video could certainly distract other drivers.

Mini Traveller MPV caught on flatbed with five-door Mini and convertible

With the next-gen Mini Cooper hardtop set for its big debut next week at the LA Auto Show, we're getting a good look at what will be coming next for the BMW brand. Mini will follow up the introduction of the Mini Cooper with the new convertible model, but our spy shooters have proof that a plus-sized model (rumored to be called Traveller or Spacebox) is coming along quite well.
There still isn't much information about the Traveller (shown above), which will be longer and wider than the Countryman, but we can tell that it takes dimensional cues from both the Countryman and Clubman to maximize passenger and cargo space. The face of this new model will definitely be closer to the 2015 Cooper, and it will have a split rear door setup like the Clubman. Like the more recent Countryman and Paceman designs, though, the Traveller will have horizontally positioned taillights instead of the Cooper's vertical lights. We have no indication as to when we'll be seeing the Traveller in production form, but this prototype seems to be in the final stages of development.
As for the Cooper, we've already spied the hardtop completely uncovered, and just recently we spotted the sportier Cooper S Convertible being transported on a flatbed. The dual center-outlet exhaust is the key tell that model was the S, which likely means that the droptop spotted here the base model.

Classic Rover Mini is a passion-inspiring plaything

Ask anyone that's driven a classic Mini, and they'll probably tell you that their first reaction to driving it was a lot like the start of this video - whooping, shouting, laughing and a whole lot of smiling. This video, from Jon Quirk, editor-in-chief at Auto Trader UK, highlights the connection between him and his Rover Mini Paul Smith. He really nails the man-machine interface that makes owning a great car so much fun. Besides that, Quirk does a good job of enumerating what is so enjoyable about driving a fun car on a twisting road.
For our British readers, this video is also meant to test the waters for a new format from Auto Trader UK, called "I Bought One." With Quirk's Mini, the car-buying site is looking at telling the story of people and their interesting cars. We think this video is a great start, with high production value and solid content. Head on over to the YouTube channel, and let them know what you think. But first, scroll on down for the entire video on this awesome Rover Mini.