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Junkyard Gem: 1982 Mazda RX-7 GSL

The early Mazda RX-7 was one of the few bright spots for sports-car shoppers during the Malaise Era, a lightweight and simple rear-wheel-drive machine with a screaming Wankel engine under the hood. Even though it was designed mostly as a means of getting Japanese car buyers a loophole to keep their engine-displacement-based road taxes low, the early RX-7 sold well in North America. I still find these cars during my junkyard travels, but the 1981-1983 FB-series RX-7s have been getting scarce in recent years. Here's a very solid '82 that showed up in Denver during the winter. Japanese cars of this era tended to rust early and often, but this one appears to be absolutely corrosion-free. The odometer shows just a hair over 100,000 miles, so I'm guessing this car spent decades in covered storage. The seat leather shows a few rips, but the interior looks pretty good overall. The body has some dents and dings, nothing serious. It wouldn't have taken much to get this car back on the road and looking good. The GSL package got you four-wheel disc brakes, a limited-slip differential, and these cool-looking pillar badges.  The list price on a new 1982 Mazda RX-7 GSL came to $11,895, or about $32,350 in 2020 bucks. A new Datsun 280ZX coupe went for $14,499 that year, but was a much more powerful and prestigious car; the less opulent 200SX was just $7,739. If you wanted a new Celica Supra, the price tag was $14,598. The final year for the Fiat-badged 124 Spider (they were sold with Pininfarina badging for a few additional years) was 1982, and that car cost $12,290. Meanwhile, your Chevrolet dealer had new Z28 Camaros starting at $9,700 that year; the RX-7 would eat up the Camaro on a tight road course but would be blown away on the straights. The 12A rotary engine in this car made 100 horsepower from just 1.1 liters of displacement, putting smiles on the faces of those Japanese road-tax payers. Unfortunately, fuel consumption was scary, particularly in the immediate aftermath of the 1979 Oil Crisis. Why did this car end up in a place like this? It was found in an office parking lot with a flat tire and expired registration tags and towed away. Then it failed to attract any bidder interest at the subsequent auction and U-Pull-&-Pay picked it up for next to nothing. So, if you ever wanted an early RX-7, buy the next cheap one you find before it meets a fate similar to that of today's Junkyard Gem. This content is hosted by a third party.

Editors’ Picks December 2022 | Genesis G90, Mazda3 and an old favorite

The last Editors' Picks collection of 2022 consists of picks from three different segments. We recently got our first shot at the 2023 Genesis G90, which instantly found a warm place in our heart. Plus, a couple of favorites from years past came through. Look out for even more ratings come the new year as a ton of fresh metal comes onto the market. Tons of totally new EVs and sports cars may have hit the streets in 2022, but there are even more new and exciting cars coming. In case you missed our previous Editors' Picks posts, here’s a quick refresher on whatÂ’s going on here. We rate all the new cars we drive with a 1-10 score. Cars that are exemplary in their respective segments get EditorsÂ’ Pick status. Those are the ones weÂ’d recommend to our friends, family and anybody whoÂ’s curious and asks the question. The list that youÂ’ll find below consists of every car we rated in December month that earned an EditorsÂ’ Pick. 2023 Genesis G90 2023 Genesis G90 View 55 Photos Quick take: The Genesis G90 is now a full-size sedan without any major compromises versus its competition. It rides beautifully, features a tech-forward but still usable interior and even has a powerful and refined powertrain. Score: 8.5 What it competes with: Lexus LS 500, BMW 7 Series, Mercedes-Benz S-Class, Audi A8 Pros: Gorgeous design, efficient and powerful powertrain, super-luxurious interior, great value Cons: Doesn't handle as well as competitors From the editors: Road Test Editor Zac Palmer — "The Genesis G90 is all-new for 2023, and what a stupendous luxury sedan it is. The mild-hybrid twin-turbo V6 powertrain is smooth and powerful for effortless acceleration. Its air suspension and electronically controlled dampers waft you over poor pavement with nary a cabin disturbance. Every last luxury you might want for is present from auto-opening doors, massaging seats and rear wheel steering. It's all there for a price that is shockingly low versus the leading German luxury sedans, making it all the more impressive." In-depth analysis: 2023 Genesis G90 First Drive Review: No more compromises   2023 Mazda3 Mazda3 Hatch front three quarter View 57 Photos Quick take: The Mazda3 is a blast to drive and has an interior that rivals entry-level luxury cars. It's only real weakness is a slightly tight rear seat and cargo space.

Goodbye Zoom-Zoom, Driving Matters is Mazda's new slogan [w/video]

Timed with the launch of the 2016 MX-5 Miata, Mazda is now changing gears with its advertising strategy in the US by launching a whole new slogan. The Japanese brand's latest marketing motto takes a much more direct approach than Zoom-Zoom by simply saying Driving Matters. The two-word phrase is meant to make customers believe that a good time behind the wheel can improve their lives. Driving Matters is also supposed to say something about how Mazda engineers vehicles. "Whether it's for safety purposes or for maintaining our 'fun to drive' nature, it all comes down to the fact that driving matters to our customers and it matters to us." Russell Wager, vice president of marketing at Mazda North American Operations, said in the announcement of the new campaign. However, Zoom-Zoom isn't entirely dead, and the words still appear in small print in some of these spots. According to Wager in an interview with Automotive News, the old slogan isn't necessarily understandable to some focus groups. "I'll ask them to explain to me what 'Zoom Zoom' means, and I'll get 6 or 7 different answers. That's what Driving Matters is supposed to address. It's supposed to solidify what 'Zoom Zoom' means to people," he said. So far, the company has released several examples of the campaign to highlight the Miata and Mazda6. At the same time, Mazda is launching a new commercial (embedded below) called A Driver's Life that showcases many of its models but puts a big emphasis on the MX-5. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Mazda Launches All-New Advertising Campaign, "Driving Matters" - New Campaign Communicates How the Joy of Driving Can Enhance Your Life - IRVINE, Calif. (May 21, 2015) –The Oxford Dictionary defines "driving" as, "operating and controlling the direction and speed of a motor vehicle." Mazda believes that driving is more than a definition. Driving is an experience that can enhance your life. To better illustrate how every Mazda vehicle embodies why "Driving Matters," today Mazda North American Operations (MNAO) is rolling out a new advertising campaign. Driving Matters is an evolution of the Game Changers campaign. With Game Changers, Mazda succeeded in increasing consumer awareness of the functional attributes of our vehicles. Driving Matters will extend the message by creating an emotional connection to the brand.