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Toyota and Mazda set to expand partnership

Toyota and Mazda are already teaming up for the Scion iA and Mazda2, but that partnership might just be the beginning. Reuters reports the two Japanese companies could expand their work together, with Toyota chipping in its experience with both fuel cells and plug-in-hybrid tech, and Mazda contributing its know-how in regards to its Skyactiv line of engines. The report cites a pair of unnamed sources that are "not authorized to discuss the matter publicly." The move, on the surface, is certainly appealing for both parties. Mazda has very little experience with hybrids (remember the Ford-rebadged Tribute Hybrid?), let alone something as advanced as a fuel-cell vehicle. Teaming with Toyota, arguably the world's greatest hybrid manufacturer, would give it a serious leg up. For the Japanese giant, meanwhile, a partnership with Mazda could expand the economy of scale for the Mirai FCV's tech, while Skyactiv engines would do well in replacing the base engines in cars like the Corolla, Camry, and RAV4. What are your thoughts? Would an expanded partnership between Toyota and Mazda make sense? Can you think of any drawbacks? Have your say in Comments. Featured Gallery 2016 Toyota Mirai View 15 Photos News Source: Reuters Green Mazda Toyota Electric Hybrid skyactiv toyota mirai

2016 Mazda CX-3 scores 29/35 mpg EPA ratings

Looking for a subcompact crossover that won't cost you too much at the pumps? Your best bet is now the new Mazda CX-3, according to fuel economy figures released by the EPA. Mazda's new baby crossover has been rated by the US government agency at 29 miles per gallon in the city, 35 on the highway, and 31 on the combined cycle. That's in front-drive spec, giving the CX-3 better fuel economy than anything else in its class (at least, that is, with an automatic transmission.) Option it with all-wheel drive and you'll take a slight penalty at 27 mpg in the city, 32 on the highway, and 29 combined. According to Mazda that still "makes it among the most fuel-efficient all-wheel-drive vehicles available in the US." Whichever drivetrain option you go for, the CX-3 packs a 2.0-liter inline-four with direct injection (Skyactiv-G in Mazda-speak) good for 146 horsepower and just as much torque, mated to a six-speed automatic transmission. The first examples will begin reaching American showrooms later this summer. Related Video: 2016 Mazda CX-3 Scores Class-Leading[1] EPA Fuel Economy Ratings - New Subcompact Mazda Crossover Has EPA-Estimated Fuel Economy of Up to 35 MPG Highway - IRVINE, Calif., June 8, 2015 /PRNewswire/ -- The all-new 2016 Mazda CX-3 subcompact crossover utility vehicle has been rated with an EPA-estimated fuel economy as high as 29 mpg city/35 mpg highway[2], which positions CX-3's fuel economy as class-leading1 among all 2015 and 2016 subcompact crossover utility vehicles. As Mazda's first foray into the quickly burgeoning subcompact crossover class of vehicles, CX-3 provides those seeking a purposeful, stylish and sporty vehicle option that bucks convention. CX-3 offers standard keyless ignition and backup camera, and is available with features that are unrivalled in its class like Mazda Radar Cruise Control, adaptive LED headlights and Mazda's signature driving experience. Front-wheel-drive models have EPA-estimated fuel economy of 29 mpg city/35 mpg highway/31 mpg combined, while models equipped with Mazda's predictive i-ACTIV AWD have EPA-estimated fuel economy of 27 mpg city/32 mpg highway/29 mpg combined. That makes it among the most-efficient all-wheel-drive vehicles available in the U.S. "SKYACTIV Technology means we don't have to compromise when it comes to performance, efficiency and fun-to-drive dynamics," said Jim O'Sullivan, president and CEO, Mazda North American Operations.

Goodbye Zoom-Zoom, Driving Matters is Mazda's new slogan [w/video]

Timed with the launch of the 2016 MX-5 Miata, Mazda is now changing gears with its advertising strategy in the US by launching a whole new slogan. The Japanese brand's latest marketing motto takes a much more direct approach than Zoom-Zoom by simply saying Driving Matters. The two-word phrase is meant to make customers believe that a good time behind the wheel can improve their lives. Driving Matters is also supposed to say something about how Mazda engineers vehicles. "Whether it's for safety purposes or for maintaining our 'fun to drive' nature, it all comes down to the fact that driving matters to our customers and it matters to us." Russell Wager, vice president of marketing at Mazda North American Operations, said in the announcement of the new campaign. However, Zoom-Zoom isn't entirely dead, and the words still appear in small print in some of these spots. According to Wager in an interview with Automotive News, the old slogan isn't necessarily understandable to some focus groups. "I'll ask them to explain to me what 'Zoom Zoom' means, and I'll get 6 or 7 different answers. That's what Driving Matters is supposed to address. It's supposed to solidify what 'Zoom Zoom' means to people," he said. So far, the company has released several examples of the campaign to highlight the Miata and Mazda6. At the same time, Mazda is launching a new commercial (embedded below) called A Driver's Life that showcases many of its models but puts a big emphasis on the MX-5. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Mazda Launches All-New Advertising Campaign, "Driving Matters" - New Campaign Communicates How the Joy of Driving Can Enhance Your Life - IRVINE, Calif. (May 21, 2015) –The Oxford Dictionary defines "driving" as, "operating and controlling the direction and speed of a motor vehicle." Mazda believes that driving is more than a definition. Driving is an experience that can enhance your life. To better illustrate how every Mazda vehicle embodies why "Driving Matters," today Mazda North American Operations (MNAO) is rolling out a new advertising campaign. Driving Matters is an evolution of the Game Changers campaign. With Game Changers, Mazda succeeded in increasing consumer awareness of the functional attributes of our vehicles. Driving Matters will extend the message by creating an emotional connection to the brand.