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Mazda reports highest profits in its 94-year history

We may only be a third of the way through 2014, but for Japanese companies, March 31 marked the end of fiscal 2014, and it was a banner financial year for Mazda's global operations. The Japanese independent saw its highest global operating profits in its nearly 100-year history. Its global operating profits were up a huge 238 percent. Yes, a 238 percent increase over 2012 to 1.36 billion euros ($1.88 billion), eclipsing the brand's previous best year, 2008, by 12 percent. Net earnings, revenue and global sales volume also saw increases over the last fiscal year.
What's most impressive, though, is where Mazda saw improvement. The notoriously rough European market was rather kind to the Zoom-Zoom brand, where sales increased 25 percent to 163,000 units. That figure was bolstered by a 35-percent sales increase in Great Britain and a 20-percent jump in Germany, Europe's two largest markets. Japanese sales, meanwhile, were up a respectable 13 percent, to 244,000 units. In China, Mazda saw a 12 percent bump.
Notice we aren't talking about North American sales? That's because Mazda only saw a moderate, five-percent gain in the New World, with sales climbing to 391,000 units in the US, Canada and Mexico. This is particularly disappointing considering Mazda has launched three critically acclaimed products (CX-5, Mazda6 and most recently, Mazda3) for the North American market over the past two fiscal years. Still, it isn't a particular reason to be concerned, as IHS industry analyst Stephanie Brinley notes. "Five percent isn't terrible," Brinley told Autoblog, saying that Mazda should see a bump in 2014 as the Mazda3 picks up steam.

NHTSA urges owners of recalled Takata airbag vehicles to take immediate action

The National Highway Traffic Safety Administration and the Department of Transportation are taking the unusual step of issuing a followup press release urging owners of certain recalled vehicles "to act immediately" to fix their cars and trucks. The problem in question concerns the repair campaigns for rupturing Takata airbag inflators issued in June and covers a long list of models from Toyota, Lexus, Honda, Acura, Mazda, BMW, Nissan, Infiniti, Buick, Cadillac, Chevrolet, GMC, Oldsmobile and Pontiac.
While NHSTA doesn't specifically say why the recall is vital in the new release, Toyota's own explanation in its newly announced renotification campaign earlier today sheds some new light on the topic. According to the Japanese automaker, in testing, Takata found a possible link between the rupturing airbag inflators and high humidity. NHTSA is advocating that all owners pursue repairs immediately if they haven't already done so already. This is especially crucial for those drivers especially in Florida, Puerto Rico, Guam, Saipan, American Samoa, Virgin Islands and Hawaii because of the humid conditions there.
We don't need to tell you how dangerous an inadvertent airbag deployment could be - even in a stationary vehicle - but adding to the Takata issue is fears that the deployment could lead to shrapnel being sprayed into the cabin.

Mazda prices 2016 CX-3 from $20,840

Been eager to put your cash down on the hood of a new 2016 Mazda CX-3, but haven't known just how much to take out from the bank? You can call your branch manager now, because Mazda has released pricing details for its new subcompact crossover. The MSRP for the new CX-3 will start out at $20,840, including an $880 destination charge. (Alaskan buyers can expect to pay an extra $45 on top.) That's for the base-level Sport model with front-wheel drive. Tack on another $1,250 for all-wheel drive if you think you'll need the extra traction, but either way it'll be channeling 146 horsepower and just as much torque from a 2.0-liter inline-four through a six-speed automatic transmission. Step up to the Touring model and the retail price jumps up to $22,840 (with delivery), plus the same $1,250 for the AWD option. There's a Touring Technology package available for another $1,410 that includes moonroof, satellite radio, and cargo cover. Finally at the top of the line is the CX-3 Grand Touring for $25,870 (delivered), available with that same i-Activ all-wheel drive system, and an i-Activsense package that throws in an array of electronic conveniences and safety systems for another $1,920. So while you can get away with paying as little as $20,840 for the base model, a fully loaded CX-3 can run you as much as $29,040. Related Video: All-New 2016 Mazda CX-3 Subcompact Crossover MSRP[1] to start from $19,960 - Latest evolution of Mazda's signature KODO design comes embodied in crossover available with premium, class-exclusive features and class-leading fuel economy - IRVINE, Calif., July 16, 2015 /PRNewswire/ -- New vehicle segments don't come around often. So when Mazda had the opportunity to create its very own subcompact crossover to tackle the urban sprawl, as well as the road less-traveled, it did so the only way it would – with the fun-to-drive, stylish and upscale 2016 Mazda CX-3. 2016 Mazda CX-3 Subcompact Crossover Priced From $19,960 Nearing its mid-August expected on-sale date, Mazda North American Operations (MNAO) has released full pricing for its entry-level CUV offering, starting at an MSRP2 of $19,960 for the entry-level CX-3 Sport with front-wheel drive. As a $1,250 upgrade, buyers can select CX-3 Sport with Mazda's predictive i-ACTIV all-wheel drive that takes temperature, road conditions, steering-angle and weather into account, among other factors, to help optimize to which wheels engine power is routed for maximum performance and stability.