Lotus Elise 2005 Black on 2040-cars

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Lotus won't launch a 3-Eleven successor until it overhauls its range

Lotus has received an enthusiastic response to limited-edition models like the 3-Eleven. It's open to the idea of making similar cars, but Autoblog learned fans shouldn't expect to see one until it has overhauled its range. "There is room for it, but we have so many things to do that we're already committed to. Getting a new product range out there is the priority," Matt Windle, the firm's engineering boss, told us during an interview. The decision to wait is a wise one, because Lotus has a lot on its plate for a small company. It's putting the final touches on the electric, 2,000-horsepower Evija, it's allegedly working on a new Esprit with hybrid power, and unverified rumors sketch the outline of an SUV pegged in the same segment as the Porsche Macan. On the other hand, the global market's appetite for few-off models is healthy. Bentley had no trouble selling 12 examples of the Bacalar, for example, and even Aston Martin wants a piece of the pie. This trend isn't lost on Lotus; it knows it's in a unique position to capitalize on it. It competes at a lower price point than most other companies making limited-edition cars, and its "light is right" motto is still revered in enthusiast circles. While its car-building division is busier than ever, its engineering arm has the bandwidth to work on special projects. "Lotus Engineering, the consultancy side of the business, is going strong as well. We've been talking about bespoke programs with other companies. That's one way we could deal with that, and it would take it away from the main product development teams. Nothing is confirmed yet, but there are a lot of discussions going on," Windle revealed without giving too much away. Lotus has been there before. It notably helped John Z. DeLorean bring the DMC-12 to the market, and it transformed the Opel Omega into the fastest sedan in the world. Some of our geekier readers will remember the "handling by Lotus" emblems on the Isuzu Impulse. It has worked on several General Motors engines, too, including the EcoTec unit that once powered several Saab, Saturn, Chevrolet, and Pontiac models. The next limited-edition Lotus will have big shoes to fill whenever it arrives. The aforementioned 3-Eleven stood proud as the fastest street-legal Lotus when it made its debut in 2015, and the 430 variant (pictured) launched in 2018 put an even greater focus on performance.

A Lotus worthy of the legend | 2017 Lotus Evora 400 First Drive

Lotus is back, both literally and figuratively. After the British brand's two-year absence, the Evora 400 marks its return to the American market. It also shows what's in store as Lotus moves forward after a rough few years. We'll cut straight to the point: The Evora 400 is the best car Lotus has ever made. The heritage of the brand founded by Colin Chapman is centered around the holistic benefits of light weight and simplicity. But historically, light was a synonym for fragile. Heap on the old British build-quality stereotypes like leaking windows and intermittent electrics, and you have the Lotus reputation for brilliant but fickle cars. Owning a Lotus is a badge of honor, the car-culture equivalent of riding a fixed-gear bicycle. And while quality has improved, even modern Lotus models like the Elise, Exige, and previous Evora have a decidedly minimalist approach to comfort. That lack of modern amenities kept sales to a minimum before crash-test standards forced Lotus's hiatus from our shores. And by modern amenities we mean basics like functional air conditioning, a cabin you can climb into without pulling a muscle, and trim pieces that don't fall off from normal use. So when we say the Evora 400 is the best Lotus ever, we mean that in more than one way. It's of a material and build quality befitting the $93,785 starting price, and it retains the almost telepathic connection to the driver while increasing performance on all fronts. The 400 in the name stands for 400 horsepower. Power still comes from a Toyota-sourced 3.5-liter V6, but a new supercharger is now intercooled and delivers about 9 pounds per square inch of boost, up from 5.5 psi. It's a 55-hp jump, with a modest torque increase of 7 pound-feet, to 302. The numerical suffix, though, might suggest this is just a variant, like the Evora S was to the original Evora. Not so. Lotus says over two thirds of the parts are new, including front and rear body panels. The new Evora has a cleaner look, less like an inflated Elise and more like the mid-engine exotic that it is. View 29 Photos But the biggest change to the Evora is the interior. The door sill, perhaps the biggest hindrance to practicality, is now 2.2 inches lower and 1.7 inches narrower. The footwell is also 3.3 inches wider. Getting in and sitting now just feels like it does in most other cars, which, for Lotus, is a revelation. Hey, there's room for a dead pedal to the left of the clutch!

Lotus hiring 100 after securing lb100m investment

Lotus is getting a shot in the arm courtesy of corporate parent DRB-Hicom, which has announced a 100-million pound ($152.3M USD at today's rates) investment in the Hethel, UK-based manufacturer. The troubled brand was also in the news last week, with DRB announcing a new, three-year plan that would see variants of existing models introduced.
The money will create 100 new jobs in Hethel, with 45 new engineers, 40 manufacturing operatives and 18 university grads joining the team. Lotus has already seen an uptick in sales this year, according to a Norfolk-based news site, with 40 to 45 cars being produced per week and 722 road cars and 45 race cars sold between January and May. Even sales in the UK have seen a big jump - Lotus only moved 70 units in 2012, but it's already sold 80 cars in the first half of 2013.
Better yet, Lotus is citing an increased demand for its cars around the globe as the motive behind the new hires. While still quite uncertain, Lotus looks like it might finally be on the right track.