South Shore Kia on 2040-cars

Auto blog

Kia's brand perception still painfully lags behind reality

I can't tell you how many times I've been driving with friends or family in a decidedly nice Korean press car, only to have a passenger notice the logo on the steering wheel and exclaim, "Wait... this is a Kia?" For every time I roll my eyes at a story with a lede about how Hyundai "is really gaining momentum these days," I get equally annoyed when people comment on how Kia is finally starting to make decent cars. This is hardly news. The brand has been pumping out really solid stuff for a while now.
But as it turns out, not everyone knows that. According to Ward's Auto, speaking to Kia marketing chief Michael Sprague, the automaker recently placed third-to-last in a recent ALG Brand Perception of Quality study, only besting Suzuki and Smart. Wow.
Ward's notes that Kia recently earned a credible sixth place in J.D. Power & Associates' Initial Quality Study, and yet still fell way behind pretty much every other brand in the ALG study. The Korean automaker's cars have also won numerous awards in recent years, and have generally earned positive reviews from the media, Autoblog included.

Kia teases next Sorento [w/video]

We recently spotted it testing, and now Kia digitally dropped all of the cladding and obfuscation from its next-generation Sorento crossover to tease its true face. For the new model, it certainly looks as if the company's designers will evolve the current CUV's shape to be a bit more curvaceous than before.
According to Kia, the new design has a lower roofline and higher beltline than the current model, and the side windows certainly look a lot narrower than they are now. These renderings also hint at the next Sorento's more rectangular, vertical front end with the Korean automaker's now recognizable "tiger-nose grille." At the back, the styling appears to be a bit more rounded with the rear glass and taillights wrapping around slightly.
We won't have to base our opinions on renderings for long. Kia says that it will unveil the new Sorento in Korea at the end of August and will debut it to Europeans at the 2014 Paris Motor Show in early October. Scroll down to watch a video showing off some more renderings of the upcoming model and read Kia's teaser release.

Kia bringing updated Rio, Venga to Paris

The Rio may not be the most popular Kia in the United States - not by a long shot - but it was the brand's top seller globally last year. Little wonder, then, that although the current fourth-generation model was only introduced in 2011, the Korean automaker is already rolling out a facelifted version.
Set to be revealed later this week at the Paris Motor Show, the 2015 Kia Rio has been updated inside, out and under the hood. The front end gets a new grille, bumper and foglights, there's a new bumper around back, and a fresh array of alloy wheels ranging in size from 15 inches to 17. There are also two new colors on offer, and the interior has been updated with a new center stack and chrome trim.
Powertrain options depend on local market demands but range from 74 horsepower to 107, driving the front wheels through a five- or six-speed manual or four-speed automatic and available with stop/start ignition. The updates were announced for the European-spec model; we're waiting for confirmation on what, if any, of these revisions will reach US showrooms, so watch this space.