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Hummer EV SUV official range announced: 3X truck tops 350 miles

The first run of GMC Hummer EVs were in one single specification: pickup truck in Edition 1 with all the off-road goodies. The most pertinent of those off-road upgrades to electric range being the 18-inch wheels with mud-terrain tires. And it was rated for 329 miles. But now, there are more Hummer variants. The pickup truck is now available with a 3X trim that comes standard with more efficient all-terrain tires wrapped around 22-inch wheels, and there's the SUV with both trims and both types of tires, not to mention a smaller battery pack. And now we have the official range estimates for them. We'll start with the Hummer EV SUV, since all of the official range ratings are new to us. The tires are the key factor, with the all-terrain equipped Edition 1 and 3X both managing 314 miles of range. Yes, this is less than even the mud-terrain-equipped truck, but that's mainly because the shorter length of the SUV means it has fewer battery cells and capacity. It has about 170 kWh of capacity versus the truck's 200+. Adding the Extreme Off-Road Package and its more aggressive tires drops range to 298 miles. The Four-Wheel-Steer system lets the 2022 GMC HUMMER EV Pickup m View 17 Photos As with the SUVs, the Hummer EV truck gets a solid range boost to 355 miles when it's not equipped with the off-road package. There's another benefit to the regular all-terrains on the Hummer EV truck: towing capacity. At 8,500 pounds, it can tow an extra 1,000 pounds over the models with the off-road package. GMC also notes that another potential benefit to the all-terrain-equipped trucks is a suspension tuned for better on-road handling. And our experience has shown that even Hummer with the off-road package isn't too shabby on pavement. Of course, skipping the off-road package will also save you some money, as will opting for the 3X trims. So unless you're really going off-road seriously, and would make regular use of the extra skid plates, under-truck camera and chunky tires, the standard suspension and tire setup really is the way to go. Related video:

2016 GMC Sierra Denali Ultimate wants to take even more off the top

What do you do when getting to the top of Denali isn't enough? You create a higher peak called Denali Ultimate. That's what GMC has done with the 2016 Sierra, the new Sierra Denali Ultimate adding even more content and showing off the truck's refreshed face and new Denali grille. The reasoning behind this truck is perfectly sane. GMC says that in 2013 it had zero percent of the premium light-duty truck market; since that time, the brand says the segment (with an average transaction price beyond $55,000) has grown by a factor of ten, and the Sierra Denali has given GMC a 15.5-percent share. When it goes on sale in in the first quarter of next year, it can be optioned on the four-wheel drive 1500 Crew Cab with either the five-foot-eight or six-foot-six-inch bed. Standard equipment includes a sunroof, Lane Keep Assist, automatic headlights, Tri-Mode Power Steps, chrome tow hooks, and 22-inch wheels. The press release below has more. GMC Sierra Denali Ultimate: The Pinnacle of Premium Unique 22-inch wheels, expanded package of standard content drives exclusivity DETROIT, Tuesday, Nov. 17, 2015 – GMC is taking the range-topping style, craftsmanship and capability of the Sierra Denali even higher with the 2016 Sierra Denali Ultimate. It builds on the Sierra Denali's already class-leading attributes with a package of precision-crafted features designed to elevate its comfort, design and capability in the growing premium niche of the full-size truck market. GMC introduces the Sierra Denali Ultimate today, ahead of its public debut at the Los Angeles Auto Show. It goes on sale late in the first quarter of 2016. "The Sierra Denali has helped drive the growth of premium portion of the light-duty crew cab segment," said Duncan Aldred, vice president of GMC Sales and Marketing. "This truck is the ultimate expression of the Sierra Denali with greater emphasis on the bold and refined presence and advanced features that make Denali models synonymous with precision and exclusivity." Thanks in large part to Sierra Denali, which was redesigned in 2014, GMC commands 15.5 percent of the premium full-size truck segment, where average transaction prices exceed $55,000. The segment has nearly doubled in 2015 and grown tenfold since 2013, when GMC had zero percent of the market. In fact, Sierra Denali has helped GMC earn a higher share of the premium portion of the light-duty crew cab segment than of the overall full-size pickup segment.

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")