2004 Gmc Sierra Denali Quadrasteer 4x4 on 2040-cars

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GMC considers adding more vehicles to broaden product line

GMC is considering expanding its product portfolio in the next 10 years to allow it to reach more potential buyers and grow sales, a top executive said Monday. The small and midsize sport-utility-vehicle segments are two possibilities, said Duncan Aldred, GMC sales and marketing vice president. He also said GMC won't make a car, preferring to reinforce its reputation as a maker of trucks and SUVs. "There's plenty of opportunities even if we define ourselves as a we do as a truck and crossover brand," he said. He wouldn't comment on the possibility of adding a Jeep Wrangler-fighter, though rumors have swirled for months that GMC is considering a product to compete with the iconic off-roader. "I can't confirm that ... everything's on the table," he said. He also said that it's possible GMC could get a unique set of underpinnings – all of its vehicles share platforms that are also used by Chevrolet – but it's not needed to differentiate his brand. "I'm very happy sharing underpinnings and everything else," he said. "All of the good-performing automakers do that." Speaking to journalists at a roundtable at General Motors headquarters in Detroit, Aldred said GMC received an investment from GM that is double what the brand has historically spent to fund its growth plans. Advertising spending alone will increase 50 percent this year compared with 2014. The brand rolled out a new ad campaign on Monday, called "Precision," that will underscore attention-to-detail and the premium features of GMC vehicles. Two of the commercials have a sporting theme, and the third focuses on modern menswear. GMC called it a "contemporary interpretation" of the brand's traditional positioning, and it will also continue to use its long-running "Professional Grade" tagline. The premium positioning of the ads come as buyers are increasingly outfitting their trucks as near-luxury vehicles. The percentage of buyers opting for the top-end Denali trim has increased from 17 percent in the middle of 2014 to 21 percent now. The goal is to get Denali to make up 25 percent of GMC sales by the end of 2017, Aldred said. Spurred by the higher Denali take-rate, the brand's transaction prices leapt by $3,000 last year. "It's [Denali] really kind of this jewel in the crown," Aldred said. GMC sales increased 11.3 percent in 2014 to 501,853 units, making it GM's-second-best-selling brand behind Chevrolet.

2017 GMC Sierra 2500HD All Terrain X eyes Ram Power Wagon

If where you're going, you don't need roads, you're spoiled for choice by American automakers. Ford has the F-150 Raptor, Jeep the iconic Wrangler, and Ram offers Power Wagon. And that's just the tip of the factory off-road iceberg. General Motors is getting in on the off-roading action with the Canyon and Sierra 1500 All Terrain X. Now, the automaker is adding another notch on its belt with the Sierra 2500HD All Terrain X. On the outside, GMC continues to the all-black trend as the rest of its off-roading-oriented lineup, which includes 18-inch aluminum wheels finished in black, a bespoke grille surround, black sport bar that's mounted in the truck's bed, and four-inch side steps in black. The All Terrain X will only be offered in two colors – Black Onyx and Summer White. Those looking for more off-roading capabilities and tack the Z71 off-road suspension package as an option on the All Terrain X, adding performance Rancho shocks, Hill Descent Control, and a shield for the underbody transfer case. Two engine choices lie under this crew cab pickup's massive hood - the 6.0-liter gas V8 or the all-new Duramax 6.6-liter turbo-diesel V8. The gasoline-powered V8 continues to make 360 horsepower and 380 pound-feet of torque, while the new Duramax turbo-diesel generates 445 horsepower and 910 pound-feet of torque. While the All Terrain X may not have the same murderous look as the Ram Power Wagon, it makes off-roading a luxurious affair. And it's blacked out. The 2500HD power wagon will be on sale early next year, with a pricing announcement coming sometime in the next few months. Related Video: Featured Gallery 2017 GMC Sierra 2500HD All Terrain X: LA 2016 View 12 Photos Related Gallery 2017 Sierra HD All Terrain X News Source: GMCImage Credit: Live photos copyright 2016 Drew Phillips / Autoblog LA Auto Show GM GMC Truck Off-Road Vehicles Performance 2016 LA Auto Show gmc sierra hd

General Motors could turn Hamtramck into its electric pickup, SUV hub

Electric off-roaders could revitalize the Detroit-Hamtramck factory that General Motors previously announced it will close. While official details remain shrouded in secrecy, analysts believe the plant will be re-tooled to manufacture at least three electric models due out during the early 2020s. The plant's scheduled closure was one of the grievances the United Auto Workers (UAW) union cited when it embarked on a 40-day strike in September 2019. General Motors agreed to keep it open without shedding much light on what it planned to build there. Analyst at LMC Automotive told the The Detroit News they believe an often-rumored electric SUV that will resurrect Hummer's name, image, or both will be one of the models assigned to the Hamtramck plant. Battery-powered variants of the GMC Sierra and the Cadillac Escalade will be made there, too, as will an enigmatic van. LMC Automotive's Jeff Schuster believes the van will come first; it could enter production as early as 2021. The Hummer — which might also be offered as a pickup — will follow before the end of 2022, while the Sierra and the Escalade will both arrive in 2023. We're taking this report with a grain of salt, though, because only one of the aforementioned models has been announced by General Motors. Rumors of a Hummer resurrection emerged in the summer of 2019, just a few weeks before we heard unverified reports of a battery-powered variant of the next-generation Escalade. General Motors confirmed plans to enter the burgeoning electric pickup truck segment, which Ford, Rivian, and Tesla also have their sights on, but it hasn't detailed how or when. The van is a mystery. General Motors refused to comment on the report. It previously announced it will keep Hamtramck open, and invest $3 billion to build electric vehicles there. The investment will create 2,225 jobs. Inaugurated in February 1985, the Hamtramck factory has churned out a diverse selection of models over the past 34 years, including Cadillac's Eldorado, Seville, and Allante, the Oldsmobile Toronado, the Buick Riviera, and more recently, gasoline-electric Chevrolet Volt. General Motors announced plans to close Hamtramck in 2018, but it quickly backpedaled and extended its lease on life until 2020 by keeping the Chevrolet Impala and the Cadillac CT6 around for a few additional months.