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2015 Ferrari 458 Speciale

I wasted my last hour with the 2015 Ferrari 458 Speciale pacing the polished concrete floor of Home Depot. My quest was to find an industrial-strength adhesive that would permanently bond me to the bright-red Italian's carbon-fiber racing seat. At that moment, I was determined to spend the rest of my life with this Ferrari - glued behind its F1-inspired steering wheel - selfishly dismissing trivial matters like eating, bathing and all future interaction with my wife and kids.
After reviewing literally hundreds of exceptional vehicles, many considered the finest enthusiast offerings each automaker has to offer, I had finally found my mechanical soulmate - the limited-production 458 Speciale. I somehow became convinced that cementing myself within its spartan cabin would ensure that our love affair would never end. My plan was ingenious, assuming the hardware store still had a large bottle of Gorilla Glue on the shelf.
Simply put, there is no better way to start a weekend than with a gassed-up Rosso Corsa Ferrari 458 Speciale parked in your driveway and instructions to "Enjoy!"

Ferrari rated world's most powerful brand ahead of Apple

Ferrari has nabbed the honor of becoming the world's most powerful brand from Apple. According to Brand Finance, the Italian automaker earned the highest rating among all brands on the Global 500 list despite being worth considerably less than its competition. But the ranking takes into account more than just a company's bottom line. Brand Finance also looks at margins, average revenue per customer and less tangible notions like brand affection and loyalty.
There's no disputing those latter two categories, and this year saw Ferrari enjoy the best financial results in the automaker's history. In 2012, the company's revenue jumped by eight percent to 2.43 billion euro thanks in part to a 4.5 percent increase in deliveries worldwide.
Meanwhile, Apple squeaked out ahead of Samsung to earn the top spot as the most valuable brand at $400 billion. You can check out the Brand Finance press release below for more information.

Montezemolo steps down, Marchionne steps up as chairman of Ferrari

If the history of an automaker is divided up by the mandate of its leadership, then this is surely the end of an era for Ferrari. After repeatedly locking horns with Fiat Chrysler CEO Sergio Marchionne over a variety of issues, longtime Ferrari chairman Luca di Montezemolo has announced his resignation.
Montezemolo has a long history with both Fiat and Ferrari. He started his career at the former before moving over to the latter in 1973 (only a few years Fiat took over half of Ferrari), starting out as Enzo Ferrari's assistant. He was appointed head of the Scuderia the following year, driving the team to success and subsequently taking over all of the Fiat group's racing activities. After the Prancing Horse marque struggled in the wake of its founder's death in 1988, Montezemolo was appointed to take it over in '91 and has been at the helm ever since.
Following Fiat chairman Gianni Agnelli's passing in 2003, both Montezemolo and Marchionne were named to the Fiat board. A year later, after the passing of Gianni's younger brother Umberto, Montezemolo was named chairman of the Fiat Group (to be succeeded six years later by Agnelli heir John Elkann) and Marchionne its chief executive.