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Cadillac chief marketer admits ELR is 'a big disappointment'

During the Cadillac XT5 global launch in Dubai, Automobile interviewed Cadillac Chief Marketing Officer Uwe Ellinghaus and got the CMO to touch on just about every major issue affecting the brand and the industry. After two years on the job, having come from 15 years at BMW, Ellinghaus naturally started with the "passionate Cadillac customers" and "iconic brand" spiel, then they got into a top-down look at where America's preeminent luxury brand stands. Ellinghaus said Cadillac is in a period of transition, lately focused on smaller and more performance-oriented vehicles, which has alienated a chunk of veteran customers and left others trying to figure out what Cadillac is about. He believes that "for a few more years, the products will probably be stronger than the brand," while he does his work of conveying what the company has to offer. But the brand had to make the switch, because "Generation X and Y will make 80 percent of all actual buyers in the next five years..." On top of that, he'll be working on making sure the customer and dealership experiences are where they need to be. Speaking of dealers, Ellinghaus thinks the future will not be brick-and-mortar shops, but digital pickup-and-delivery services. "Nobody wants to go to a dealership for service and maintenance," he says. He said the ELR has been "a big disappointment," but it has taught Cadillac that converting its existing line-up to plug-in hybrids is a better way forward. However, he characterized the plug-in hybrid as "the next all-wheel drive," in that everyone's going to offer it soon, so it will be "an entry ticket into luxury automobiles rather than a differentiating aspect." The CMO thinks the CTS is suffering because of the decline in the US midsize luxury sedan market in general thanks to the SUV and crossover craze, so the brand really needs another small SUV. Head over to Automobile for more of Ellinghaus' intriguing answers, like "I do believe that very long-term hydrogen is really the way," and "it's time to get real" in Europe. Taking a dig at Volkswagen on that last matter, he also said, "I think the absence of the diesel is not as much of an issue as it was eight weeks ago." Related Video:

2014 Cadillac CTS images leak from somewhere

The redesigned 2014 Cadillac CTS will be unveiled this Tuesday on the eve of the New York Auto Show, but as often happens, some images of the car have leaked onto the web a few days early. Previously, the only information we had on the 2014 CTS concerned the all-new twin-turbo V6 engine that will be found underhood, rated at 420 horsepower and 430 pound-feet of torque.
While none show the new car in its entirety, the images do show much of the front end, particularly the headlights that feature vertical bars of LEDs that start down low as foglights and continue up to the top of the front fenders. They're similar to the lighting design first shown on the XTS and ATS, except the lower portions are much taller.
There are also views of the rear end and one of the taillights, as well as an interior shot of the front passenger door. The latter image has us most intrigued, as it shows some very high end materials being used in the new CTS interior. The low-gloss wood trim, in particular, looks very premium.

Cadillac ATS Coupe headed for Detroit reveal

Cadillac wouldn't be Cadillac without its two-door models. But the XLR has been discontinued for over four years now, the Elmiraj concept may never see production and the future of the CTS Coupe is still up in the air. That leaves just the ELR, which may not be conventional enough for traditional Cadillac coupe buyers. Fortunately a new coupe is coming along to fill the void.
According to Edmunds, Cadillac will reveal the new ATS coupe just a couple of months from now at the Detroit Auto Show. Expected to mechanically mirror the existing ATS sedan, the new coupe will also more conventionally resemble its four-door counterpart than the CTS, whose coupe version was distinguished by a rakishly sloping roofline.
Expect the same choice of engines to carry over, with a 2.5-liter four serving as the base engine, and both a 2.0-liter turbo four and a 3.6-liter V6 offering more power for those looking for that extra bit of oomph. Following the Detroit reveal, sources anticipate the ATS coupe to go on sale next summer.